---
title: "Trend — olive tree - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/olive-tree/trend"
last_updated: "2026-08-10T15:51:07.552Z"
locale: en
meta:
  description: "Niche score 65/100 · $3.1M/yr market · 3.4M searches/yr · $65.96 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $3.1M/yr market · 3.4M searches/yr · $65.96 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — olive tree - Flapen"
---

# **olive tree**

**Launch it**

A $3.1M/yr market growing +24.9% this quarter with returns at 2.3% — clears our launch bar.

Market size 96Growth 53Conversion 17Competition 82Returns 67Price range 54Avg price 87Brand share 75Review moat 70Quality gap 43

**Market size**

**Incredible****$3.1M**

$3.1M/yr · 3.4M searches

**Avg price**

**Great****$65.96**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****716.77**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$30.96–$159.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+24.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend