---
title: "Olive Green Throw Blanket — $661K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/olive-green-throw-blanket"
last_updated: "2026-08-10T20:26:23.870Z"
locale: en
meta:
description: "Niche score 56/100 · $661K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $661K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olive Green Throw Blanket — $661K/yr Amazon US Niche (2026) - Flapen"
---
# **olive green throw blanket**
**Worth a look**
Shows a sweet-spot price point ($20.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 36Conversion 32Competition 73Returns 45Price range 81Avg price 90Brand share 89Review moat 21Quality gap 33
**Avg price**
**Great****$20.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.68–$40.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$661K**
$661K/yr · 1.2M searches
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,168.54**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, olive green throw blanket is a $661K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive green throw blanket market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$627K–$836K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**46%**
Top 20: 88%
**Top-5 click share**
**41%**
Top 20: 80%
**Open market**
**48%**
- Linecooo18% - CREVENT8% - Exclusivo Mezcla8% - EVERGRACEHOME7% - EXQ Home6% - Aganear5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +8.7% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/olive-green-throw-blanket/trend)
## **Top olive green throw blanket search terms**
- **sage green throw blanket**279K/yr+10.3%2.3% conv. - **olive green throw blanket**234K/yr+22.3%1.7% conv. - **sage throw blanket**74K/yr+12.0%2.2% conv. - **sage green blanket**93K/yr+0.9%1.5% conv. - **dark green throw blanket**102K/yr+3.0%1.7% conv. - **sage green throw**42K/yr+6.6%1.7% conv. - **olive throw blanket**31K/yr+54.1%1.9% conv. - **olive green blanket**46K/yr+5.2%0.7% conv. - **emerald green throw blanket**51K/yr-20.7%1.5% conv. - **moss green throw blanket**33K/yr+5.0%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/olive-green-throw-blanket/search-terms)
## **Top olive green throw blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$26K8%$53K12%$79K16%$106K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linecooo Sage Green Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman**Linecooo**$10.95**4.6★3,217 rev](https://www.amazon.com/dp/B0D14WQFZ9) [2**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)**CREVENT**$19.58**4.5★3,958 rev](https://www.amazon.com/dp/B0FFSDF8F7) [3**EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Imitation Turtle Shell Jacquard Decorative Blankets - Cozy Soft Fuzzy Flannel Blanket Suitable for All Seasons(5060 Moss Green)**EXQ Home**$13.18**4.6★3,811 rev](https://www.amazon.com/dp/B0BNBFYCQ9) [4**EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Chair Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Olive Green 50 x 60**EVERGRACEHOME**$36.32**4.6★547 rev](https://www.amazon.com/dp/B0DRCHR48S) [5**Aganear Flannel Throw Blanket - Cozy Soft Lightweight Fuzzy Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Sage Green)**Aganear**$17.12**4.6★2,707 rev](https://www.amazon.com/dp/B0C7V7KQPD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ovelindra Checkered Knit Throw Blanket Olive Green 50x60 Inches Soft Warm Knitted Blanket for Couch Sofa Bed Living Room Bedroom All Season Decorative Home Throw Cozy Gift Blanket**Ovelindra**$35.78**35 rev5mo ago](https://www.amazon.com/dp/B0GJ2LT8QN) [**EVERGRACEHOME Modern Checkered Chenille Throw Blanket Soft Cozy Plaid Knitted Chair Blanket for Sofa Couch Decorative Knit Throw for Bed and Living Room Olive Green 50 x 60**EVERGRACEHOME**$34.07**31 rev8mo ago](https://www.amazon.com/dp/B0FX9KGNSY) [**Exclusivo Mezcla Fleece Throw Blanket for Couch and Bed Extra Soft Warm Decorative Fuzzy Throws for Women Lightweight Cozy Blankets Size 50x60 Inches Olive Green**Exclusivo Mezcla**$9.68**343 rev10mo ago](https://www.amazon.com/dp/B0F6MKS8W5) [**BATTILO HOME Olive Green Chenille Throw Blanket for Bed Knit Throw Blanket Super Soft Warm Home Decor Throw Blanket with Tassels for Couch Sofa and Living Room 50 x 60**BATTILO HOME**$34.46**3,115 rev12mo ago](https://www.amazon.com/dp/B0F3X7H3W4) [**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Olive Green Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$16.82**4,247 rev1y ago](https://www.amazon.com/dp/B0FGXTBSTD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ovelindra Checkered Knit Throw Blanket Olive Green 50x60 Inches Soft Warm Knitted Blanket for Couch Sofa Bed Living Room Bedroom All Season Decorative Home Throw Cozy Gift Blanket**Ovelindra**$35.78**4.7★**▲ 207%**](https://www.amazon.com/dp/B0GJ2LT8QN) [**Bnuitland Sage Green Fleece Throw Blanket 300GSM Soft Warm Cozy Fluffy Throw for Babys & Pets Stripe Pattern 50x40 All Season Sofa Bed Blanket for Home Decor**Bnuitland**$10.36**4.6★**▲ 190%**](https://www.amazon.com/dp/B0CNRN4VC4) [**EVERGRACEHOME Modern Checkered Chenille Throw Blanket Soft Cozy Plaid Knitted Chair Blanket for Sofa Couch Decorative Knit Throw for Bed and Living Room Olive Green 50 x 60**EVERGRACEHOME**$34.07**4.7★**▲ 118%**](https://www.amazon.com/dp/B0FX9KGNSY) [**Vessia Flannel Fleece Throw Blanket(50x70 inch) 3D Jacquard Sage Green Fuzzy and Warm Blanket for Couch Sofa Bed Chair 300GSM Super Soft Touch Cozy Lightweight Throw for All-Season Home Decor**Vessia**$13.55**4.5★**▲ 93%**](https://www.amazon.com/dp/B0CB14H5Z8) [**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Olive Green Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$16.82**4.6★**▲ 91%**](https://www.amazon.com/dp/B0FGXTBSTD)
**~~View all trending →~~**
## **What buyers say about olive green throw blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**29%
*“Soft blanket”*
**Color**14%
*“Cute color”*
**Warmth**10%
*“Keeps you warm”*
**Quality-Overall**6%
*“The quality feels solid”*
**Comfort-Overall**6%
*“Soft and comfortable”*
**Value For Money**4%
*“Money well spent”*
**Weight Light**4%
*“I also appreciate how lightweight it is”*
**Size-Overall**3%
*“it matched what I needed it for”*
**Washability**2%
*“Washes well”*
**Advertised Vs Actual Product**2%
*“Looks like the picture”*
### **What buyers complain about **
**Thickness**17%
*“not as thick as I hoped”*
**Color**10%
*“The color is also a little different”*
**Quality-Overall**10%
*“Poor Quality”*
**Size-Overall**7%
*“much bigger than I expected”*
**Value For Money**4%
*“a bit on the pricey side”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Thin**3%
*“Very thin”*
**Material Quality**2%
*“Flimsy material”*
**Warmth**2%
*“It wont keep anyone warm”*
**Durability**2%
*“not made to last”*
### **Top return reasons **
**Color**46%
**Size-Overall**19%
**Thin**8%
**Material Quality**6%
**Display Colors**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Thickness**1%
**Weight Light**1%
## **Common questions**
- **Is olive green throw blanket profitable to sell on Amazon United States?**
- The niche generates $661K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the olive green throw blanket niche?**
- 31 brands and 35 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in olive green throw blanket?**
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 3.4%.
- **When does demand for olive green throw blanket peak?**
- Demand peaks in Jan; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the olive green throw blanket niche?**
- Listings span $9.68–$40.53; the average listing price is $20.90 (sweet spot $15–$100). The average incumbent carries 11,169 reviews — the moat a new listing must climb.
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