---
title: "Oil Candle — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/oil-candle"
last_updated: "2026-08-10T03:55:59.689Z"
locale: en
meta:
description: "Niche score 50/100 · $73K/yr market · 94K searches/yr · $34.39 avg price. Soft demand (-25.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $73K/yr market · 94K searches/yr · $34.39 avg price. Soft demand (-25.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oil Candle — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **oil candle**
**Worth a look**
Shows low returns (1.0%), but soft demand (-25.0% this quarter) keeps it on the watch list.
Market size 18Growth 12Conversion 29Competition 65Returns 95Price range 90Avg price 95Brand share 37Review moat 73Quality gap 67
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.17–$90.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****577.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$73K**
$73K/yr · 94K searches
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oil candle is a $73K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil candle market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$86K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#922**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**13%**
- Hollowick28% - Hyoola25% - Firefly17% - GXFCCYXT8% - Sterno5% - SYOENK4% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/oil-candle/trend)
## **Top oil candle search terms**
- **oil candles**31K/yr-26.1%1.7% conv. - **oil candle**17K/yr-24.7%1.5% conv. - **liquid candle**9K/yr-23.5%2.2% conv. - **oil candles for indoor use**8K/yr-35.3%1.2% conv. - **glass oil candles**9K/yr-17.2%0.3% conv. - **oil candles refillable**7K/yr-26.5%0.6% conv. - **liquid candles**5K/yr-24.4%4.8% conv. - **refillable oil candles**4K/yr-27.2%0.3% conv. - **oil tea lights**3K/yr-21.3%7.1% conv. - **candle liquid**2K/yr+3.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/oil-candle/search-terms)
## **Top oil candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hyoola Liquid Candles - 8 Hour Disposable Paraffin Tea Lights - 12 Pack - Emergency and Restaurant Candles**Hyoola**$15.24**4.4★469 rev](https://www.amazon.com/dp/B08NX83G9X) [2**Hollowick Disposable Liquid Candles 36 Hour for Use in Glass Votive Tealight Lamp Holders Restaurant Wedding Table Top Lights Child Resistant Closures 24 Pieces Clear Fuel Oil HD36 unscented**Hollowick**$36.85**4.6★1,041 rev](https://www.amazon.com/dp/B0142F6FN4) [3**Hollowick Disposable Liquid Candles 8 Hour for Use in Glass Votive Tealight Lamp Holders Restaurant Wedding Table Top Lights Child Resistant Closures 90 Pieces Clear Fuel Oil HD8-90**Hollowick**$57.27**4.6★1,041 rev](https://www.amazon.com/dp/B0142F6DCM) [4**Hyoola Long Burning Liquid Candles - 80 Hour Burn Time 3 Pack - Survival & Emergency Use**Hyoola**$14.80**4.5★171 rev](https://www.amazon.com/dp/B0CJJX5NHL) [5**Firefly - Refillable Glass Oil Candle - 2 oz Indoor/Outdoor**Firefly**$18.72**4.4★756 rev](https://www.amazon.com/dp/B00P2S3A7A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SYOENK Oil Candles for Indoor Use -Set of 3 Refillable Liquid Petite Oil lamp Sturdy Borosillicate Glass Oil Lamps Hand-Blown Indoor Emergency Lighting**SYOENK**$35.14**4 rev7mo ago](https://www.amazon.com/dp/B0G5GHRS1F) [**Sterno SoftLight Liquid Wax Candle Pack - Decorative Long Lasting Candles for Centerpieces Candle Set with Bottle-Design Candle Holder - Burns Up to 24 Hours - 18 Liquid Paraffin Candles**Sterno**$29.71**13 rev1y ago](https://www.amazon.com/dp/B0DWBYCZJ1) [**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$57.29**55 rev1y ago](https://www.amazon.com/dp/B0DK9WDRGY) [**GXFCCYXT Glass Oil Candle Set of 3 Refillable Indoor Emergency Lighting Smokeless and Odorless Clear Glass**GXFCCYXT**$31.73**26 rev1y ago](https://www.amazon.com/dp/B0DGTB2XFC) [**Sterno 100-Hour Emergency Candles 6 Pack**Sterno**$37.10**673 rev1y ago](https://www.amazon.com/dp/B0DGBRL3H2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Drip Massage Candle 4 oz Smokey Vanilla Pour on Skin Couples Gift Item**Drip Co**$12.39**4.4★**▲ 334%**](https://www.amazon.com/dp/B0BW9TW6KB) [**SYOENK Oil Candles for Indoor Use -Set of 3 Refillable Liquid Petite Oil lamp Sturdy Borosillicate Glass Oil Lamps Hand-Blown Indoor Emergency Lighting**SYOENK**$35.14**3.9★**▲ 137%**](https://www.amazon.com/dp/B0G5GHRS1F) [**Candle Charisma Disposable Liquid Candles - Oil Tea Lights with Extended 8 Hour Burn Time - Dripless Liquid Candle Smokeless Clean Burning Fuel 30 PCS**Candle Charisma**$24.68**4.5★**▲ 127%**](https://www.amazon.com/dp/B089NZ1G9S) [**Firefly - Refillable Glass Oil Candle - 2 oz Indoor/Outdoor**Firefly**$18.72**4.4★**▲ 86%**](https://www.amazon.com/dp/B00P2S3A7A) [**GXFCCYXT Refillable Liquid Petite Cone Oil lamp - Sturdy Borosillicate Glass Oil Candle (Cone)**GXFCCYXT**$14.80**4.0★**▲ 82%**](https://www.amazon.com/dp/B0B9L4LQ7H)
**~~View all trending →~~**
## **What buyers say about oil candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“other than that they are great candles”*
**Smell**14%
*“Great smell”*
**Durability**9%
*“Safe and last 5 hrs I think”*
**Ease Of Use**8%
*“SO CONVENIENT and burn very clean”*
**Advertised Vs Actual Product**8%
*“Exactly what I needed”*
**Value For Money**6%
*“Well engineered and a nice price point”*
**Ease Of Cleaning**6%
*“Clean burning”*
**Size-Overall**4%
*“This bottle was ample size for several uses”*
**Fire Resistance**4%
*“Last long and burn well”*
**Efficiency**3%
*“Works fine”*
### **What buyers complain about **
**Size-Overall**17%
*“the candle is small”*
**Smell**13%
*“This candle STINKS”*
**Flammable**9%
*“Started a fire”*
**Ease Of Use**6%
*“It was crushed wasnt able to open it”*
**Thickness**3%
*“thin glass”*
**Compatibility-Overall**3%
*“not lighter fluid compatible”*
**Compactness**3%
*“Not as compact as wax”*
**Defective Material/Parts**3%
*“Cant use it if you dont have that piece”*
**Quality-Overall**3%
*“Awful product”*
**Oily/Greasy**3%
*“it really does turn to oil”*
### **Top return reasons **
**Size-Overall**55%
**Smell**9%
**Advertised Vs Actual Product**7%
**Leak-Proof**6%
**Value For Money**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Flammable**2%
**Thin**2%
**Refills-Overall**1%
## **Common questions**
- **Is oil candle profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the oil candle niche?**
- 15 brands and 40 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in oil candle?**
- Top complaints mined from reviews: Size-Overall, Smell, Flammable. The return rate is 1.0%.
- **When does demand for oil candle peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the oil candle niche?**
- Listings span $10.17–$90.30; the average listing price is $34.39 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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