---
title: "Number Candles — $315K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/number-candles"
last_updated: "2026-08-11T00:00:49.328Z"
locale: en
meta:
description: "Niche score 38/100 · $315K/yr market · 768K searches/yr · $6.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $315K/yr market · 768K searches/yr · $6.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Number Candles — $315K/yr Amazon US Niche (2026) - Flapen"
---
# **number candles**
**Skip it**
Prices mostly outside the sweet spot ($5.07–$12.39) — this niche doesn't clear our bar today.
Market size 52Growth 24Conversion 67Competition 35Returns 77Price range 0Avg price 19Brand share 16Review moat 49Quality gap 21
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$315K**
$315K/yr · 768K searches
**Review moat**
**Okay****1,551.35**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.07–$12.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, number candles is a $315K/yr Amazon United States market (768K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **number candles market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$271K–$339K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- BEAN LIEVE41% - PHD CAKE39% - Nuanchu5% - Hazyore4% - IBLESSU3% - ARTISAN CAKE2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/number-candles/trend)
## **Top number candles search terms**
- **number candles**267K/yr+3.9%4.6% conv. - **birthday candles numbers**150K/yr-9.1%3.8% conv. - **number birthday candles**72K/yr-10.0%3.6% conv. - **birthday number candles**47K/yr+0.5%4.2% conv. - **number candle**35K/yr+34.0%2.3% conv. - **number candles for birthday cakes**49K/yr-18.1%4.4% conv. - **gold number candles**34K/yr+5.1%7.4% conv. - **birthday candle numbers**21K/yr+2.9%4.9% conv. - **candle numbers**17K/yr-27.3%5.3% conv. - **number birthday candles for cake**10K/yr+40.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/number-candles/search-terms)
## **Top number candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$63K30%$94K40%$126K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeric Candles Number 0 1 2 3 4 5 6 7 8 9 Used for Cake Decoration on Birthday Parties and Wedding Anniversary Celebrations(Champagne Gold)**BEAN LIEVE**$6.16**4.7★4,711 rev](https://www.amazon.com/dp/B08FX8M5BP) [2**PHD CAKE 10-Pieces Gold Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration**PHD CAKE**$5.27**4.6★1,364 rev](https://www.amazon.com/dp/B09C38M826) [3**PHD CAKE 10-Pieces Champagne Gold Number Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration**PHD CAKE**$5.22**4.6★1,364 rev](https://www.amazon.com/dp/B08X47LLZ6) [4**PHD CAKE 10-Count 0-9 Champagne Gold Number Birthday Candles Number One Birthday Champagne Number Candles Party Celebration Baby Showers**PHD CAKE**$5.99**4.7★1,267 rev](https://www.amazon.com/dp/B08JCFRX58) [5**10-Pieces Numeral Birthday Candles Birthday Digital Candle Baking Dessert Cake Party Romantic Atmosphere Decoration Number 0-9 Cake Top Decoration for Birthdays Wedding Anniversaries Parties**Hazyore**$5.07**4.6★349 rev](https://www.amazon.com/dp/B0CH83P8J5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARTISAN CAKE 10-Pieces Champagne Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration**ARTISAN CAKE**$5.21**61 rev1y ago](https://www.amazon.com/dp/B0FF1PKGQ3) [**32 Pieces Number Birthday Candles Gold Cake Candles Number 0-9 Cake Decoration for Birthday Ten-Year Milestone Anniversary Wedding Party Celebration (Gold)**HIYZI**$12.39**176 rev2y ago](https://www.amazon.com/dp/B0D4VDTW6Z) [**10-Pieces Numeral Birthday Candles Birthday Digital Candle Baking Dessert Cake Party Romantic Atmosphere Decoration Number 0-9 Cake Top Decoration for Birthdays Wedding Anniversaries Parties**Hazyore**$5.07**349 rev2y ago](https://www.amazon.com/dp/B0CH83P8J5) [**Nuanchu 10 Pcs Number Birthday Candles for Cakes Polka Dot Colorful 0-9 Numeric Candles for Birthday Cake Decoration Numeral Topper Decor for Wedding Anniversary Reunions Party Celebrations(Blue)**Nuanchu**$10.44**630 rev3y ago](https://www.amazon.com/dp/B0BVMG8TTV) [**PHD CAKE 10-Pieces Gold Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration**PHD CAKE**$5.27**1,364 rev4y ago](https://www.amazon.com/dp/B09C38M826)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARTISAN CAKE 10-Pieces Champagne Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration**ARTISAN CAKE**$5.21**4.8★**▲ 134%**](https://www.amazon.com/dp/B0FF1PKGQ3) [**Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration (Colourful)**BEAN LIEVE**$5.97**4.7★**▲ 117%**](https://www.amazon.com/dp/B07ZKRYNLZ) [**PHD CAKE 10-Pieces Pink Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration**PHD CAKE**$6.44**4.6★**▲ 72%**](https://www.amazon.com/dp/B09CCTLD9Z) [**PHD CAKE 10-Pieces Gold Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration**PHD CAKE**$5.27**4.6★**▲ 42%**](https://www.amazon.com/dp/B09C38M826) [**PHD CAKE 10-Count 0-9 Gold Number Birthday Candles Number One Birthday Gold Number Candles Party Celebration Baby Showers**PHD CAKE**$5.70**4.7★**▲ 37%**](https://www.amazon.com/dp/B08JCCGYHX)
**~~View all trending →~~**
## **What buyers say about number candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“These candles are great quality”*
**Value For Money**16%
*“Great value”*
**Color**14%
*“I really liked the color”*
**Brightness/Shine/Glow**12%
*“Great Candles”*
**Size-Overall**7%
*“Perfect size”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Durability**5%
*“Durable and easy to use”*
**Ease Of Use**5%
*“Easy to use”*
**Gifting Purpose**2%
*“I used the number 41 as a gift for a friends birthday”*
**Correct Contents**2%
*“Love the amount of numbers it comes with”*
### **What buyers complain about **
**Size-Overall**33%
*“Slightly smaller than the standard number birthday candles”*
**Quality-Overall**21%
*“Burns too quickly - poor quality”*
**Durability**10%
*“half the candle was gone”*
**Smell**5%
*“no one is going to smell them”*
**Heating**4%
*“they werent lit for long before the top of the two melted”*
**Natural Resource Wastage**4%
*“Completely waste of money and time”*
**Thickness**3%
*“The candles are also nice and thick, I just got unlucky with a bad order two days before my bday which is why Im giving it a 2 star :”*
**Strength**2%
*“Disappointed—These candles are so flimsy that they burned out before we ever got the plate in front of the birthday girl”*
**Color**1%
*“The color didn't match”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**16%
**Color**13%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Smell**3%
**Product Condition**2%
**Paint Quality**2%
**Display Colors**2%
## **Common questions**
- **Is number candles profitable to sell on Amazon United States?**
- The niche generates $315K/yr across 17 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the number candles niche?**
- 8 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in number candles?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.
- **When does demand for number candles peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the number candles niche?**
- Listings span $5.07–$12.39; the average listing price is $6.78 (sweet spot $15–$100). The average incumbent carries 1,551 reviews — the moat a new listing must climb.
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