---
title: "Not Sisters By Blood But Sisters By Heart Gifts — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/not-sisters-by-blood-but-sisters-by-heart-gifts"
last_updated: "2026-08-10T18:18:29.801Z"
locale: en
meta:
description: "Niche score 45/100 · $98K/yr market · 84K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $98K/yr market · 84K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Not Sisters By Blood But Sisters By Heart Gifts — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **not sisters by blood but sisters by heart gifts**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 24Growth 14Conversion 44Competition 68Returns 89Price range 86Avg price 95Brand share 39Review moat 31Quality gap 11
**Avg price**
**Incredible****$32.79**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.88–$109.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,425.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$98K**
$98K/yr · 84K searches
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, not sisters by blood but sisters by heart gifts is a $98K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **not sisters by blood but sisters by heart gifts market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$98K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,102**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**15%**
- Willow Tree43% - Storieme22% - Kohehe6% - GemsLives5% - BORLESTA5% - Dekismeos3% - Open — no brand owns it (12 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/not-sisters-by-blood-but-sisters-by-heart-gifts/trend)
## **Top not sisters by blood but sisters by heart gifts search terms**
- **willow tree sisters**27K/yr-21.1%3.6% conv. - **sister figurines**16K/yr-18.5%1.7% conv. - **willow tree sisters figurines**12K/yr-28.9%3.3% conv. - **willow tree figurines sisters**11K/yr-33.4%2.5% conv. - **sisters figurine**6K/yr-18.3%1.5% conv. - **willow tree sister**7K/yr-11.1%3.9% conv. - **willow tree sisters by heart**5K/yr-22.1%3.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/not-sisters-by-blood-but-sisters-by-heart-gifts/search-terms)
## **Top not sisters by blood but sisters by heart gifts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Willow Tree My Sister My Friend Walk with me. and Along The Way Well Share Everything A Gift to Celebrate Supportive Friendships Among Women Sisters Co-Workers Sculpted Hand-Painted Figure**Willow Tree**$48.30**4.9★14,805 rev](https://www.amazon.com/dp/B006US7RSE) [2**Storieme Sister Birthday Gifts for Women - Hand-Painted Sister Figurines**Storieme**$22.41**4.8★1,237 rev](https://www.amazon.com/dp/B0CR17M53J) [3**Willow Tree Sisters by Heart Sculpted Hand-Painted Figure**Willow Tree**$46.92**4.9★4,064 rev](https://www.amazon.com/dp/B001329JVU) [4**Willow Tree Sister Mine Sculpted Hand-Painted Figure**Willow Tree**$41.78**4.9★14,805 rev](https://www.amazon.com/dp/B077B51JRX) [5**GemsLives Sister Birthday Gifts for Women Sister Bestie Friendship Figurine**GemsLives**$23.21**4.9★184 rev](https://www.amazon.com/dp/B0F7L7X1T7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUTIMAS Sisters Gifts for Women Three Sisters Figurine Sister Birthday Gifts from Sister Hand Painted Resin Sisterhood Statue Keepsake Decor Meaningful Sisters Gift**SUTIMAS**$28.88**27 rev3mo ago](https://www.amazon.com/dp/B0GW8JXMS7) [**UVGVA Gifts for Sister - Resin Figurines Bridesmaid Proposal Gifts for Bestie Friendship Gift for Women Sculpted Hand-Painted Figurine**UVGVA**$22.89**6 rev5mo ago](https://www.amazon.com/dp/B0GLYN1HGG) [**Sayouart Sister Gifts for Sister Sisters Birthday Gifts Gift for Friend Woman Sculpted Hand-Painted Figurine**Sayouart**$23.66**19 rev6mo ago](https://www.amazon.com/dp/B0GKSMTRDN) [**GemsLives Sister Birthday Gifts for Women Sister Bestie Friendship Figurine**GemsLives**$23.21**184 rev1y ago](https://www.amazon.com/dp/B0F7L7X1T7) [**Storieme 3 Friends Figurine Gift for Best Friend Women**Storieme**$34.04**143 rev1y ago](https://www.amazon.com/dp/B0F8V9Y289)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUTIMAS Sisters Gifts for Women Three Sisters Figurine Sister Birthday Gifts from Sister Hand Painted Resin Sisterhood Statue Keepsake Decor Meaningful Sisters Gift**SUTIMAS**$28.88**4.9★**▲ 529%**](https://www.amazon.com/dp/B0GW8JXMS7) [**UVGVA Gifts for Sister - Resin Figurines Bridesmaid Proposal Gifts for Bestie Friendship Gift for Women Sculpted Hand-Painted Figurine**UVGVA**$22.89**5.0★**▲ 459%**](https://www.amazon.com/dp/B0GLYN1HGG) [**Kohehe Sister Gifts Unique Sister Birthday Gifts 5.5 Handmade Figurine Sisters Gift Meaningful Sisters Gift Ideas for Birthday Christmas**Kohehe**$24.28**4.6★**▲ 423%**](https://www.amazon.com/dp/B0GHRHKRL2) [**Dekismeos Sister Figurine with Heart Two Sisters Resin Sculpture as Gift for Sister**Dekismeos**$21.27**4.6★**▲ 239%**](https://www.amazon.com/dp/B0FMRZRGZ1) [**Sayouart Sister Gifts for Sister Sisters Birthday Gifts Gift for Friend Woman Sculpted Hand-Painted Figurine**Sayouart**$23.66**4.9★**▲ 230%**](https://www.amazon.com/dp/B0GKSMTRDN)
**~~View all trending →~~**
## **What buyers say about not sisters by blood but sisters by heart gifts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**42%
*“Beautiful Gift”*
**Quality-Overall**19%
*“It's made beautifully”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Design-Overall**6%
*“Beautifully made and designed”*
**Value For Money**5%
*“Definitely worth the price”*
**Size-Overall**4%
*“Perfect size”*
**Color**3%
*“I love the neutral tones because it fits in with any home decor”*
**Strength**2%
*“powerful way”*
**Collectibles**2%
*“I was pleasantly surprised at the figurines”*
**Durability**2%
*“It feels quite sturdy and durable”*
### **What buyers complain about **
**Size-Overall**24%
*“Despite being a smaller figurine The message is very clear”*
**Quality-Overall**16%
*“Cheap looking”*
**Advertised Vs Actual Product**6%
*“does not do what it says”*
**Value For Money**6%
*“Expensive”*
**Paint Quality**5%
*“There were only a couple of streaks that seemed to be missing paint in the back of the sculpture however”*
**Remote Control**4%
*“no instruction on remote”*
**Gifting Purpose**3%
*“It was a gift to my sister. I told her to throw it away.”*
**Color**3%
*“Returned due to strange colors on it”*
**Material Quality**3%
*“Plastic”*
**Instructions/User Manual/Troubleshooting**2%
*“no instruction on remote”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**13%
**Defective Material/Parts**11%
**Quality-Overall**10%
**Gifting Purpose**8%
**Material Quality**7%
**Color**6%
**Value For Money**5%
**Brightness/Shine/Glow**3%
**Paint Quality**2%
## **Common questions**
- **Is not sisters by blood but sisters by heart gifts profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 36 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the not sisters by blood but sisters by heart gifts niche?**
- 18 brands and 41 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in not sisters by blood but sisters by heart gifts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- **When does demand for not sisters by blood but sisters by heart gifts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the not sisters by blood but sisters by heart gifts niche?**
- Listings span $12.88–$109.27; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 3,426 reviews — the moat a new listing must climb.
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