---
title: "Ninja Turtle Plates — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ninja-turtle-plates"
last_updated: "2026-08-10T15:51:14.667Z"
locale: en
meta:
description: "Niche score 49/100 · $38K/yr market · 34K searches/yr · $14.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $38K/yr market · 34K searches/yr · $14.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ninja Turtle Plates — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **ninja turtle plates**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 21Conversion 77Competition 67Returns 68Price range 58Avg price 73Brand share 62Review moat 96Quality gap 21
**Review moat**
**Incredible****83.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.72**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.31–$31.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$38K**
$38K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, ninja turtle plates is a $38K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninja turtle plates market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$44K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#2,561**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **91%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**26%**
- Unique31% - rabofly12% - party greeting9% - Eywusco8% - JVORFDG7% - CHUNNIN7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ninja-turtle-plates/trend)
## **Top ninja turtle plates search terms**
- **ninja turtle plates**16K/yr-8.9%5.2% conv. - **ninja turtle plates and napkins**5K/yr+4.4%8.5% conv. - **ninja turtle napkins**4K/yr-15.7%3.8% conv. - **tmnt plates**3K/yr-24.3%5.8% conv. - **ninja turtle party plates**3K/yr+6.4%5.1% conv. - **ninja turtles plates**3K/yr-25.3%6.1% conv. - **teenage mutant ninja turtles plates**2K/yr+6.9%6.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ninja-turtle-plates/search-terms)
## **Top ninja turtle plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Unique Teenage Mutant Ninja Turtle Party Decorations | 16 Plates & 16 Napkins | Officially Licensed | Ninja Turtle Birthday Party Supplies | TMNT Mutant Mayhem Movie**Unique**$13.90**4.8★282 rev](https://www.amazon.com/dp/B0CLT1R695) [2**40Pcs Ninja Birthday Party Supplies Plates and Napkins for 20 Guests Tableware Turtles for Kids Baby Shower Birthday Party Decorations**rabofly**$13.19**3.9★21 rev](https://www.amazon.com/dp/B0F4JGWSMD) [3**Teenage Mutant Ninja Turtle Birthday Decorations | 32 Plates & 32 Napkins | Officially Licensed | NInja Turtle Party Decorations | TMNT Mutant Mayhem Movie**Unique**$21.87**4.8★19 rev](https://www.amazon.com/dp/B0FSTHFQ7X) [4**120pcs Turtle Party Decorations Plates Napkins Disposable Paper Cups Tableware Set Cartoon Birthday Party Supplies for Boys Girls Birthday Decor 30 Guests**JVORFDG**$19.91**4.9★56 rev](https://www.amazon.com/dp/B0FB3N592C) [5**96Pcs Turtle 5th Party Supplies Super Theme Hero Turtle Paper Plates and Napkins Cartoon Green Comics 5th Birthday Tableware Decorations for Kids Boys Ninja Themed Tortoise 5 Year Old Party Favor**party greeting**$16.81**5.0★4 rev](https://www.amazon.com/dp/B0FQHRT9FM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Frerand 40Pack Ninja birthday Party Supplies include 20 plates 20 napkins for the Turtle and Pizza party decoration (ko9)**Frerand**$8.75**4 rev3mo ago](https://www.amazon.com/dp/B0GVHGKYBY) [**96Pcs Turtle Paper Plates and Napkins Cartoon Party Decorations Super Turtle Disposable Dessert Plate Green Comics Tortoise Pizza Tableware Set Serves 24 Boys Girls Kids Baby Shower Birthday Supplies**MinFyberd**$16.94**17 rev4mo ago](https://www.amazon.com/dp/B0GT54CQVF) [**140 PCS Turtle Birthday Party Decorations Set - Turtle Cartoon Theme Plates Napkins Disposable Paper Cups Tableware Set Birthday Party Supplies for Boys Girls**SIHAOPTY**$17.49**9 rev7mo ago](https://www.amazon.com/dp/B0G8FTZ8TD) [**171pcs Turtle Birthday Party Supplies Include Plates Napkins Cups Tablecloths Banner Forks Knives Spoons for Kids Birthday Party Decorations Disposable Decor Paper Tableware Set Serves 24 People**Eywusco**$25.02**25 rev8mo ago](https://www.amazon.com/dp/B0FYWLZS3B) [**40Pcs Ninja Birthday Party Decorations Turtle and Pizza Party Supplies Baby Shower Plates and Napkins Set for 20 Guests**VANCIKI**$9.85**3 rev9mo ago](https://www.amazon.com/dp/B0FVV2MB44)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frerand 40Pack Ninja birthday Party Supplies include 20 plates 20 napkins for the Turtle and Pizza party decoration (ko9)**Frerand**$8.75**4.2★**▲ 262%**](https://www.amazon.com/dp/B0GVHGKYBY) [**96Pcs Turtle Paper Plates and Napkins Cartoon Party Decorations Super Turtle Disposable Dessert Plate Green Comics Tortoise Pizza Tableware Set Serves 24 Boys Girls Kids Baby Shower Birthday Supplies**MinFyberd**$16.94**4.8★**▲ 256%**](https://www.amazon.com/dp/B0GT54CQVF) [**40Pcs Ninja Birthday Party Decorations Turtle and Pizza Party Supplies Baby Shower Plates and Napkins Set for 20 Guests**VANCIKI**$9.85**3.4★**▲ 152%**](https://www.amazon.com/dp/B0FVV2MB44) [**140 PCS Turtle Birthday Party Decorations Set - Turtle Cartoon Theme Plates Napkins Disposable Paper Cups Tableware Set Birthday Party Supplies for Boys Girls**SIHAOPTY**$17.49**4.8★**▲ 142%**](https://www.amazon.com/dp/B0G8FTZ8TD) [**171pcs Turtle Birthday Party Supplies Include Plates Napkins Cups Tablecloths Banner Forks Knives Spoons for Kids Birthday Party Decorations Disposable Decor Paper Tableware Set Serves 24 People**Eywusco**$25.02**4.4★**▲ 52%**](https://www.amazon.com/dp/B0FYWLZS3B)
**~~View all trending →~~**
## **What buyers say about ninja turtle plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The napkins also are good quality”*
**Size-Overall**12%
*“adequately sized for your needs”*
**Strength**11%
*“Very sturdy”*
**Color**10%
*“Colors were bright”*
**Advertised Vs Actual Product**9%
*“As expected”*
**Value For Money**9%
*“Totally worth it”*
**Design-Overall**6%
*“Nice and bright design”*
**Durability**5%
*“Cheap and durable”*
**Assembly/Installation**4%
*“It made setup quick”*
**Thickness**3%
*“And the table cloth is a decent thickness”*
### **What buyers complain about **
**Thickness**15%
*“They are a little thin”*
**Smell**12%
*“It was such an over powering chemical smell i had to leave them outside to air out over night”*
**Strength**10%
*“not the most sturdy”*
**Quality-Overall**7%
*“Bad quality”*
**Size-Overall**3%
*“Too small for adults”*
**Value For Money**3%
*“The price is slightly expensive”*
**Ease Of Cleaning**2%
*“not really good for wiping”*
**Durability**2%
*“not very durable”*
### **Top return reasons **
**Size-Overall**48%
**Value For Money**20%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Assembly/Installation**3%
**Thin**2%
**Sleeve Fit**1%
**Durability**1%
**Print Quality**1%
## **Common questions**
- **Is ninja turtle plates profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 35 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ninja turtle plates niche?**
- 21 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in ninja turtle plates?**
- Top complaints mined from reviews: Thickness, Smell, Strength. The return rate is 2.3%.
- **When does demand for ninja turtle plates peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the ninja turtle plates niche?**
- Listings span $3.31–$31.17; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.
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