---
title: "Ninja Turtle Blanket — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ninja-turtle-blanket"
last_updated: "2026-08-06T17:17:56.813Z"
locale: en
meta:
description: "Niche score 42/100 · $97K/yr market · 120K searches/yr · $30.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $97K/yr market · 120K searches/yr · $30.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ninja Turtle Blanket — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **ninja turtle blanket**
**Skip it**
Soft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 14Conversion 33Competition 72Returns 77Price range 94Avg price 95Brand share 16Review moat 29Quality gap 24
**Avg price**
**Incredible****$30.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.27–$63.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,565.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$97K**
$97K/yr · 120K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ninja turtle blanket is a $97K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninja turtle blanket market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$123K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#430**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**4%**
- Jay Franco52% - Northwest20% - TEENAGE MUTANT NINJA10% - LOGOVISION6% - Characters Wholesale Outlet inc5% - COCO BRANDS3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ninja-turtle-blanket/trend)
## **Top ninja turtle blanket search terms**
- **ninja turtle blanket**29K/yr-19.3%3.0% conv. - **tmnt blanket**15K/yr-6.4%2.7% conv. - **ninja turtle bedding**13K/yr-22.2%1.5% conv. - **ninja turtles blanket**13K/yr-23.1%3.6% conv. - **tmnt bedding**7K/yr-6.2%1.0% conv. - **teenage mutant ninja turtles blanket**10K/yr-39.8%3.1% conv. - **ninja turtles bedding**7K/yr-17.6%1.0% conv. - **ninja turtle sheets**4K/yr-12.3%0.6% conv. - **teenage mutant ninja turtles bedding**4K/yr-26.2%1.7% conv. - **ninja turtle blankets for boys**6K/yr-36.5%4.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ninja-turtle-blanket/search-terms)
## **Top ninja turtle blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Northwest Teenage Mutant Ninja Turtles Micro Raschel Throw Blanket 46 x 60 Cowabunga Dudes**Northwest**$22.26**4.7★2,151 rev](https://www.amazon.com/dp/B00X84L360) [2**Jay Franco Nickelodeon Teenage Mutant Ninja Turtles Green Bricks 5 Piece Twin Bed Set - Includes Reversible Comforter & Sheet Set Bedding - Super Soft Fade Resistant Microfiber**Jay Franco**$55.49**4.8★9,117 rev](https://www.amazon.com/dp/B08LP4CRBS) [3**Jay Franco Nickelodeon Teenage Mutant Ninja Turtles Ready to Roll 5 Piece Twin Bed Set - Includes Reversible Comforter & Sheet Set Bedding - Super Soft Fade Resistant Microfiber**Jay Franco**$60.54**4.8★38,487 rev](https://www.amazon.com/dp/B08LP2N2NH) [4**Teenage Mutant Ninja Turtles Musical Warm Plush Throw Blanket - Extra Cozy and Comfy for Your Toddler Blue**TEENAGE MUTANT NINJA**$17.22**4.7★44 rev](https://www.amazon.com/dp/B0D4CNYMGL) [5**TMNT Teenage Mutant Ninja Turtles Silky Soft Throw Blanket 40 x 50**Characters Wholesale Outlet inc**$15.35**4.2★26 rev](https://www.amazon.com/dp/B0FX7RNXBC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - TMNT 40x50 - Travel Blanket**Jay Franco**$16.89**137 rev7mo ago](https://www.amazon.com/dp/B0G56B9F1Y) [**TMNT Teenage Mutant Ninja Turtles Silky Soft Throw Blanket 40 x 50**Characters Wholesale Outlet inc**$15.35**26 rev9mo ago](https://www.amazon.com/dp/B0FX7RNXBC) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Teenage Mutant Ninja Turtles 40x50 - Travel Blanket**Jay Franco**$20.93**488 rev9mo ago](https://www.amazon.com/dp/B0FTZTTY75) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Teenage Mutant Ninja Turtles 46x60 - Throw Blanket**Jay Franco**$23.29**488 rev9mo ago](https://www.amazon.com/dp/B0FTZTNFHM) [**COCO BRANDS Harry Potter Blanket Hoodie - Bettlejuice Friday the 13th Tom and Jerry Ninja Turtles Gremlins Wearable Blanket Size One Size Black With Ninja Turtles and Brick Wall Print**COCO BRANDS**$38.77**37 rev1y ago](https://www.amazon.com/dp/B0FDBL9C3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids**Nickelodeon**$22.86**4.6★**▲ 433%**](https://www.amazon.com/dp/B0DWYS8DVV) [**COCO BRANDS Harry Potter Blanket Hoodie - Bettlejuice Friday the 13th Tom and Jerry Ninja Turtles Gremlins Wearable Blanket Size One Size Black With Ninja Turtles and Brick Wall Print**COCO BRANDS**$38.77**4.5★**▲ 229%**](https://www.amazon.com/dp/B0FDBL9C3X) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - TMNT 40x50 - Travel Blanket**Jay Franco**$16.89**4.1★**▲ 218%**](https://www.amazon.com/dp/B0G56B9F1Y) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Teenage Mutant Ninja Turtles 40x50 - Travel Blanket**Jay Franco**$20.93**4.8★**▲ 150%**](https://www.amazon.com/dp/B0FTZTTY75) [**TEENAGE MUTANT NINJA Turtles Boys Wearable Hooded Blanket | Green All Over Print Fleece Hoodie | Pullover Cartoon Loungewear**TEENAGE MUTANT NINJA**$41.17**4.8★**▲ 141%**](https://www.amazon.com/dp/B0C43JS3XQ)
**~~View all trending →~~**
## **What buyers say about ninja turtle blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good Quality”*
**Soft Feel**18%
*“Nice and soft blanket”*
**Size-Overall**18%
*“Perfect size”*
**Advertised Vs Actual Product**15%
*“Just as advertised”*
**Material Quality**9%
*“Good thick fleece material”*
**Comfort-Overall**4%
*“Very comfortable”*
**Design-Overall**3%
*“Good design and good size”*
**Weight Light**2%
*“Blanket is lightweight and very comfortable”*
**Gifting Purpose**2%
*“Great gift for ninja turtle lovers”*
**Thickness**2%
*“thickness”*
### **What buyers complain about **
**Thickness**28%
*“Basic material and not really thick”*
**Quality-Overall**17%
*“Garbage”*
**Value For Money**11%
*“A little pricey”*
**Size-Overall**11%
*“Small Full size Comforter”*
**Grip**11%
*“But the blanket inside keeps sliding down”*
**Washability**4%
*“first wash and the fabric has several tears in it, I wash it with care”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**8%
**Material Quality**5%
**Value For Money**4%
**Thin**4%
**Quality-Overall**2%
**Color**2%
**Durability**1%
**Strength**1%
**Functionality-Overall**1%
## **Common questions**
- **Is ninja turtle blanket profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the ninja turtle blanket niche?**
- 9 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in ninja turtle blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 1.9%.
- **When does demand for ninja turtle blanket peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the ninja turtle blanket niche?**
- Listings span $14.27–$63.18; the average listing price is $30.81 (sweet spot $15–$100). The average incumbent carries 3,565 reviews — the moat a new listing must climb.
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