---
title: "Ninja Turtle Birthday Party Supplies — $549K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ninja-turtle-birthday-party-supplies"
last_updated: "2026-08-10T16:03:45.406Z"
locale: en
meta:
description: "Niche score 56/100 · $549K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $549K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ninja Turtle Birthday Party Supplies — $549K/yr Amazon US Niche (2026) - Flapen"
---
# **ninja turtle birthday party supplies**
**Worth a look**
Shows a thin review moat (352 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 21Conversion 52Competition 77Returns 67Price range 68Avg price 80Brand share 67Review moat 82Quality gap 22
**Review moat**
**Great****352.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.98**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$5.53–$34.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$549K**
$549K/yr · 762K searches
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ninja turtle birthday party supplies is a $549K/yr Amazon United States market (762K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninja turtle birthday party supplies market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$425K–$509K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#1,324**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 82%
**Open market**
**32%**
- Unique31% - LANFUBEISI13% - Generic9% - Nickelodeon6% - Eywusco5% - lasuroa4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ninja-turtle-birthday-party-supplies/trend)
## **Top ninja turtle birthday party supplies search terms**
- **ninja turtle birthday decorations**321K/yr-10.0%2.7% conv. - **teenage mutant ninja turtles birthday**62K/yr+14.6%2.4% conv. - **ninja turtles birthday decorations**58K/yr-8.9%2.3% conv. - **tmnt birthday party decorations**55K/yr-7.4%2.5% conv. - **ninja turtle party decorations**41K/yr-9.6%2.6% conv. - **ninja turtle birthday**28K/yr-3.2%1.5% conv. - **ninja turtle pinata**20K/yr+13.4%1.2% conv. - **ninja turtle party**22K/yr-6.9%1.6% conv. - **ninja turtle backdrop**19K/yr-9.9%1.1% conv. - **ninja turtle decorations**18K/yr+8.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ninja-turtle-birthday-party-supplies/search-terms)
## **Top ninja turtle birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$33K9%$49K12%$66K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ninja Turtle Party Decorations - 16 Guests - Ninja Turtle Plates and Napkins Tablecloth Banner Teenage Mutant Ninja Turtles Party Supplies Checklist - TMNT Mutant Mayhem Movie**Unique**$31.17**4.8★294 rev](https://www.amazon.com/dp/B0D8XX3F97) [2**Turtle Theme Birthday Party Decorations Set - Pizza Theme Party Supplies**Generic**$23.67**5.0★4 rev](https://www.amazon.com/dp/B0GSTKHW53) [3**104pcs Birthday Decorations Tableware Set for 20 Guests Include Banner Paper Plates of 2 Size Napkins and Paper Cups Cake Topper Balloons and Plastic Tablecloth**LANFUBEISI**$24.46**4.7★43 rev](https://www.amazon.com/dp/B0FX3L2394) [4**171pcs Turtle Birthday Party Supplies Include Plates Napkins Cups Tablecloths Banner Forks Knives Spoons for Kids Birthday Party Decorations Disposable Decor Paper Tableware Set Serves 24 People**Eywusco**$25.02**4.4★25 rev](https://www.amazon.com/dp/B0FYWLZS3B) [5**Birthday Decorations Set Include Banner and Hanging Swirls Green Happy Birthday Banner Pizza and Turtle Pattern Double-sided Cutouts with Hanging Swirls Indoor Outdoor**LANFUBEISI**$14.26**4.7★32 rev](https://www.amazon.com/dp/B0FYCDFKWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Turtle Theme Birthday Party Decorations Set - Pizza Theme Party Supplies**Generic**$23.67**4 rev4mo ago](https://www.amazon.com/dp/B0GSTKHW53) [**Teenage Mutant Ninja Turtle Birthday Decorations for Party | Serves 16 Guests | Balloons Banner Tablecloth Masks Plates Napkins Door Poster Backdrop | Officially Licensed**Unique**$32.89**42 rev6mo ago](https://www.amazon.com/dp/B0GFBGBM7L) [**KEASKELL 3 Pcs Turtle Birthday Party Tablecloths Decorations Disposable Cartoon Turtle Table Cloths Plastic Rectangle Table Covers for Cartoon Theme Birthday Party Supplies 54x108 Inches**KEASKELL**$9.57**12 rev7mo ago](https://www.amazon.com/dp/B0GCK83DWL) [**140 PCS Turtle Birthday Party Decorations Set - Turtle Cartoon Theme Plates Napkins Disposable Paper Cups Tableware Set Birthday Party Supplies for Boys Girls**SIHAOPTY**$17.49**9 rev7mo ago](https://www.amazon.com/dp/B0G8FTZ8TD) [**ALL-IN-1 Cartoon Turtle Balloon Arch Kit with BONUS Headbands & PIzza Foil Balloons for Birthday Party Decorations**SHERYL DECOR**$14.13**23 rev8mo ago](https://www.amazon.com/dp/B0FZMT8S84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALL-IN-1 Cartoon Turtle Balloon Arch Kit with BONUS Headbands & PIzza Foil Balloons for Birthday Party Decorations**SHERYL DECOR**$14.13**4.3★**▲ 253%**](https://www.amazon.com/dp/B0FZMT8S84) [**Turtle Theme Birthday Party Decorations Set - Pizza Theme Party Supplies**Generic**$23.67**5.0★**▲ 253%**](https://www.amazon.com/dp/B0GSTKHW53) [**Nickelodeon Teenage Mutant Ninja Turtles Birthday Boys Short Sleeve T-Shirt for Big Kids Green**Nickelodeon**$14.42**4.8★**▲ 243%**](https://www.amazon.com/dp/B0DV5S4M6V) [**Nickelodeon Teenage Mutant Ninja Turtles Birthday Boys Short Sleeve T-Shirt for Big Kids Green**Nickelodeon**$14.72**4.8★**▲ 157%**](https://www.amazon.com/dp/B0DV5RJ8BJ) [**140 PCS Turtle Birthday Party Decorations Set - Turtle Cartoon Theme Plates Napkins Disposable Paper Cups Tableware Set Birthday Party Supplies for Boys Girls**SIHAOPTY**$17.49**4.8★**▲ 126%**](https://www.amazon.com/dp/B0G8FTZ8TD)
**~~View all trending →~~**
## **What buyers say about ninja turtle birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“the balloons feel high quality”*
**Value For Money**12%
*“It most definitely was worth the price”*
**Advertised Vs Actual Product**11%
*“Exactly as pictured”*
**Color**11%
*“vibrant colors”*
**Size-Overall**6%
*“The size was perfect for what I needed it for”*
**Strength**5%
*“Pretty sturdy”*
**Design-Overall**4%
*“- Looks very nice”*
**Assembly/Installation**4%
*“Easy set up”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Durability**12%
*“it just ended up ripping”*
**Adhesion/Stickiness**10%
*“Both didnt stick”*
**Smell**6%
*“It was such an over powering chemical smell i had to leave them outside to air out over night”*
**Value For Money**5%
*“Seemed overpriced”*
**Size-Overall**5%
*“The masks were pretty big”*
**Advertised Vs Actual Product**5%
*“Reviews are misleading”*
**Quality-Overall**5%
*“Cheap and Poorly Presented”*
**Thickness**5%
*“One thing to know is the balloon thickness is not the best”*
**Strength**5%
*“Boards are flimsy”*
**Taste-Overall**3%
*“Taste gross”*
### **Top return reasons **
**Size-Overall**27%
**Value For Money**17%
**Color**13%
**Advertised Vs Actual Product**7%
**Adhesion/Stickiness**6%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Material Quality**4%
**Length**2%
**Functionality-Overall**2%
## **Common questions**
- **Is ninja turtle birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $549K/yr across 39 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the ninja turtle birthday party supplies niche?**
- 26 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in ninja turtle birthday party supplies?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Smell. The return rate is 2.3%.
- **When does demand for ninja turtle birthday party supplies peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the ninja turtle birthday party supplies niche?**
- Listings span $5.53–$34.91; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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