---
title: "Nightstand — $28.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/nightstand"
last_updated: "2026-08-05T18:54:43.924Z"
locale: en
meta:
description: "Niche score 63/100 · $28.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $28.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nightstand — $28.4M/yr Amazon US Niche (2026) - Flapen"
---
# **nightstand**
**Worth a look**
Shows a $28.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 10Competition 94Returns 65Price range 37Avg price 90Brand share 95Review moat 34Quality gap 55
**Market size**
**Incredible****$28.4M**
$28.4M/yr · 60.8M searches
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$59.93**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$16.71–$239.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,057.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nightstand is a $28.4M/yr Amazon United States market (60.8M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nightstand market data**
- **Units sold / yr**
- **400K–500K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$24.0M–$30.0M**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**62 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**40%**
Top 20: 76%
**Top-5 click share**
**21%**
Top 20: 46%
**Open market**
**55%**
- Huuger9% - VASAGLE8% - Furinno8% - Lazzanto8% - Furologee7% - SUPERJARE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
2.0M1.5MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/nightstand/trend)
## **Top nightstand search terms**
- **night stand**13.0M/yr-4.3%0.6% conv. - **nightstands set of 2**5.0M/yr+15.3%0.2% conv. - **nightstand**5.7M/yr+9.4%0.5% conv. - **side table**5.7M/yr-6.8%0.4% conv. - **bedside table**4.2M/yr-0.3%0.5% conv. - **end table**3.6M/yr-12.7%0.5% conv. - **end tables living room**3.2M/yr-16.2%0.3% conv. - **night stand set 2**3.3M/yr-23.2%0.3% conv. - **side tables living room**2.3M/yr-14.5%0.3% conv. - **nightstands**2.0M/yr+4.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/nightstand/search-terms)
## **Top nightstand products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$568K4%$1.1M6%$1.7M8%$2.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lazzanto Night Stand Bedside Charger Bedroom - Nightstand with Charging Station & LED Light Strip Night Stand with Storage Shelf & 2 Fabric Drawers Morden End Table with U-S-B Ports & AC Outlets**Lazzanto**$41.07**4.4★2,486 rev](https://www.amazon.com/dp/B0DB142C6Y) [2**Furologee End Table with Charging Station Nightstand with Fabric Drawers Side Tables with USB Ports & Outlets Night Stand with Storage Shelf & Hooks for Living Room/Bedroom White**Furologee**$35.25**4.4★3,663 rev](https://www.amazon.com/dp/B0CB31VBK8) [3**Furinno Just 3-Tier Turn-N-Tube Open Storage Nightstand 1-Pack Plastic Poles Americano/Black**Furinno**$19.93**4.6★3,176 rev](https://www.amazon.com/dp/B0CM327PZ1) [4**SUPERJARE Nightstand with Charging Station Bed Side Table with Adjustable Fabric Drawer Night Stand for Bedroom 3-Tier Storage End Table for Living Room Rustic Brown and Black**SUPERJARE**$32.88**4.5★6,575 rev](https://www.amazon.com/dp/B0BDFRN629) [5**Fixwal Night Stand with Charging Station (2 AC Outlets & 2 U-S-B Ports) LED Nightstand Small Dorm Room Furniture 2 Fabric Storage Drawers Bedside Table End Tables Bedroom Modern Black**Fixwal**$36.25**4.4★3,806 rev](https://www.amazon.com/dp/B0D2ZQ3M2H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VASAGLE KAILYN Collection - Nightstand with Power Outlets Sliding Lid Modern Bedside Table with LED Lights End Table 2 Drawers 15.7 x 18.9 x 26.8 Inches Ink Black ULET650BC01S**VASAGLE**$79.99**88 rev6mo ago](https://www.amazon.com/dp/B0FR92Y4P1) [**Huuger Nightstand with Charging Station USB-C Port Fluted Night Stand Set of 2 Bed Side Table with Drawer Solid Wood Feet Open Storage End Table with Raised Edge for Bedroom Walnut**Huuger**$106.14**209 rev7mo ago](https://www.amazon.com/dp/B0FWC1FPGG) [**SONGMICS BELLAH Collection - Night Stand with 2 Drawers Bedside Table Side End Table Nightstand for Bedroom Modern Ink Black and Ebony Black ULGS312B01S**SONGMICS**$20.32**1,116 rev11mo ago](https://www.amazon.com/dp/B0F9P7FF6V) [**MaxSmeo Side Table 3-Tier Small End Table Modern Oval Night Stand Accent Table for Living Room Bedroom Rustic Brown**MaxSmeo**$39.49**396 rev1y ago](https://www.amazon.com/dp/B0F6WCS6XQ) [**Fluted Nightstands Set of 2 Modern Bedside Table with Drawer and Storage Shelf Wood End Table Mid Century Night Stands for Bedroom Living Room Sofa Couch Office (White+Oak)**INNOD**$97.27**411 rev1y ago](https://www.amazon.com/dp/B0F4863L65)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VASAGLE KAILYN Collection - Nightstand with Power Outlets Sliding Lid Modern Bedside Table with LED Lights End Table 2 Drawers 15.7 x 18.9 x 26.8 Inches Ink Black ULET650BC01S**VASAGLE**$79.99**3.2★**▲ 227%**](https://www.amazon.com/dp/B0FR92Y4P1) [**SONGMICS BELLAH Collection - Night Stand with 2 Drawers Bedside Table Side End Table Nightstand for Bedroom Modern Ink Black and Ebony Black ULGS312B01S**SONGMICS**$20.32**4.3★**▲ 137%**](https://www.amazon.com/dp/B0F9P7FF6V) [**Huuger Nightstand with Charging Station USB-C Port Fluted Night Stand Set of 2 Bed Side Table with Drawer Solid Wood Feet Open Storage End Table with Raised Edge for Bedroom Walnut**Huuger**$106.14**4.2★**▲ 104%**](https://www.amazon.com/dp/B0FWC1FPGG) [**Furinno JUST Side Table 3-Tier End Table Open Shelves Night Stand Bedside Table Toolless Assembly for Living Room Bedroom Bathroom Columbia Walnut**Furinno**$16.71**4.5★**▲ 84%**](https://www.amazon.com/dp/B07FKX3H1H) [**Akxomel Fluted Nightstands Set of 2 Wooden Night Stand with Charging Station and LED Light Modern Mid Century Bed Side End Table with Drawer 15 D x 15.7 W x 22.6 H for Bedroom Natural Oak**Akxomel**$126.79**4.3★**▲ 37%**](https://www.amazon.com/dp/B0DRC6NZ7H)
**~~View all trending →~~**
## **What buyers say about nightstand**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**26%
*“EASY assembly”*
**Strength**10%
*“Feels sturdy”*
**Quality-Overall**10%
*“build quality is great”*
**Value For Money**9%
*“Decent price”*
**Size-Overall**8%
*“Perfect fit for what i wanted”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Storage Capacity**3%
*“Decent storage”*
**Design-Overall**3%
*“Beautiful Design”*
**Charging**3%
*“has convenient charging capabilities”*
**Ease Of Use**2%
*“easy to read”*
### **What buyers complain about **
**Size-Overall**25%
*“Not true to size”*
**Assembly/Installation**10%
*“Assembly was difficult”*
**Quality-Overall**8%
*“Cheap quality”*
**Strength**4%
*“Not super strong”*
**Wood Quality**3%
*“Not great wood”*
**Value For Money**3%
*“I guess you cant expect much for the price”*
**Instructions/User Manual/Troubleshooting**3%
*“poor instructions”*
**Durability**2%
*“Fell apart”*
**Charging**2%
*“does not charge”*
**Advertised Vs Actual Product**2%
*“Does not match description”*
### **Top return reasons **
**Size-Overall**40%
**Defective Material/Parts**10%
**Color**9%
**Assembly/Installation**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Material Quality**5%
**Wood Quality**4%
**Height**3%
**Strength**2%
## **Common questions**
- **Is nightstand profitable to sell on Amazon United States?**
- The niche generates $28.4M/yr across 114 tracked products. 23 of 24 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the nightstand niche?**
- 62 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in nightstand?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.4%.
- **When does demand for nightstand peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the nightstand niche?**
- Listings span $16.71–$239.53; the average listing price is $59.93 (sweet spot $15–$100). The average incumbent carries 3,057 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**red white and blue hanging flowers**](https://flapen.com/research/us/home-kitchen/red-white-and-blue-hanging-flowers)$26K/yr>1,000%**Worth a look**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)