---
title: "New York Islanders — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/new-york-islanders"
last_updated: "2026-08-10T18:42:38.878Z"
locale: en
meta:
description: "Niche score 24/100 · $58K/yr market · 99K searches/yr · $27.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $58K/yr market · 99K searches/yr · $27.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New York Islanders — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **new york islanders**
**Skip it**
Soft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 27Competition 0Returns 29Price range 91Avg price 95Brand share 0Review moat 71Quality gap 33
**Avg price**
**Incredible****$27.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.79–$39.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****673.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$58K**
$58K/yr · 99K searches
**Growth**
**Bad****-62.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, new york islanders is a $58K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 24/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new york islanders market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$69K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Snuggie74% - AMERICAN NEEDLE21% - Northwest5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.0% search growth over the last 90 days.
12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 14.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/new-york-islanders/trend)
## **Top new york islanders search terms**
- **new york islanders**28K/yr-51.8%0.2% conv. - **islanders**30K/yr-63.0%0.6% conv. - **ny islanders**17K/yr-61.8%0.4% conv. - **islanders merch**11K/yr-57.0%0.6% conv. - **ny islanders merchandise**13K/yr-97.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/new-york-islanders/search-terms)
## **Top new york islanders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$12K40%$23K60%$35K80%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snuggie New York Islanders The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.33**4.5★40 rev](https://www.amazon.com/dp/B0FXYC49RK) [2**AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New York Islanders Royal (40742A-NYI-ROY)**AMERICAN NEEDLE**$23.64**4.7★2,426 rev](https://www.amazon.com/dp/B00GNFZZ7O) [3**AMERICAN NEEDLE Officially Licensed NHL New York Islanders National Hockey League Team Pillow Line Knit Beanie Cap (23012A-NYI-RYOI)**AMERICAN NEEDLE**$33.60**4.7★151 rev](https://www.amazon.com/dp/B0CJTBLQJG) [4**Northwest New York Islanders 30 x 60 inch Beach Towel Puzzle Design**Northwest**$13.79**4.3★78 rev](https://www.amazon.com/dp/B0BC2CZS7N)
### **Newest**
by launch date
[**Snuggie New York Islanders The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.33**40 rev9mo ago](https://www.amazon.com/dp/B0FXYC49RK) [**AMERICAN NEEDLE Officially Licensed NHL New York Islanders National Hockey League Team Pillow Line Knit Beanie Cap (23012A-NYI-RYOI)**AMERICAN NEEDLE**$33.60**151 rev2y ago](https://www.amazon.com/dp/B0CJTBLQJG) [**Northwest New York Islanders 30 x 60 inch Beach Towel Puzzle Design**Northwest**$13.79**78 rev3y ago](https://www.amazon.com/dp/B0BC2CZS7N) [**AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New York Islanders Royal (40742A-NYI-ROY)**AMERICAN NEEDLE**$23.64**2,426 rev12y ago](https://www.amazon.com/dp/B00GNFZZ7O)
### **Trending**
90-day click momentum
[**Snuggie New York Islanders The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.33**4.5★**▲ 79%**](https://www.amazon.com/dp/B0FXYC49RK) [**Northwest New York Islanders 30 x 60 inch Beach Towel Puzzle Design**Northwest**$13.79**4.3★**▲ 46%**](https://www.amazon.com/dp/B0BC2CZS7N) [**AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New York Islanders Royal (40742A-NYI-ROY)**AMERICAN NEEDLE**$23.64**4.7★**▼ 44%**](https://www.amazon.com/dp/B00GNFZZ7O) [**AMERICAN NEEDLE Officially Licensed NHL New York Islanders National Hockey League Team Pillow Line Knit Beanie Cap (23012A-NYI-RYOI)**AMERICAN NEEDLE**$33.60**4.7★**▼ 78%**](https://www.amazon.com/dp/B0CJTBLQJG)
## **What buyers say about new york islanders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Well made nice hat”*
### **Top return reasons **
**Size-Overall**33%
**Color**22%
**Shape/Style**11%
**Comfort-Overall**11%
**Value For Money**11%
**Advertised Vs Actual Product**11%
## **Common questions**
- **Is new york islanders profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.0%. Flapen's verdict: Skip it (24/100).
- **How competitive is the new york islanders niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for new york islanders peak?**
- Demand peaks in Nov–Dec; the busiest month runs 14.0× the quietest.
- **What does it cost to enter the new york islanders niche?**
- Listings span $13.79–$39.33; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 674 reviews — the moat a new listing must climb.
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