---
title: "New Years Eve Party Supplies 2025 — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/new-years-eve-party-supplies-2025"
last_updated: "2026-08-10T21:52:01.086Z"
locale: en
meta:
description: "Niche score 52/100 · $1.6M/yr market · 5.1M searches/yr · $16.30 avg price. Soft demand (-35.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.6M/yr market · 5.1M searches/yr · $16.30 avg price. Soft demand (-35.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "New Years Eve Party Supplies 2025 — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **new years eve party supplies 2025**
**Worth a look**
Shows a $1.6M/yr market, but soft demand (-35.6% this quarter) keeps it on the watch list.
Market size 88Growth 7Conversion 24Competition 79Returns 35Price range 61Avg price 78Brand share 75Review moat 38Quality gap 38
**Market size**
**Great****$1.6M**
$1.6M/yr · 5.1M searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.30**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.00–$144.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,695.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, new years eve party supplies 2025 is a $1.6M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new years eve party supplies 2025 market data**
- **Units sold / yr**
- **200K–250K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$3.3M–$4.1M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,674**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**60%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 77%
**Open market**
**34%**
- FECEDY20% - Famoby16% - YAXINRUI10% - Atonofun7% - BinaryABC7% - Fighting to Achieve6%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -35.6% search growth over the last 90 days.
2.0M1.5MHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 319.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/new-years-eve-party-supplies-2025/trend)
## **Top new years eve party supplies 2025 search terms**
- **new years decorations**543K/yr-15.5%2.0% conv. - **new year**149K/yr-42.3%0.1% conv. - **new years eve party supplies**2.0M/yr-41.4%2.1% conv. - **happy new year**160K/yr-34.0%1.2% conv. - **new years**300K/yr-23.6%0.0% conv. - **new years eve**233K/yr-3.8%0.3% conv. - **happy new year decorations**294K/yr-42.3%2.2% conv. - **new years eve decorations**290K/yr-18.6%2.3% conv. - **new year decorations**161K/yr-73.3%1.0% conv. - **new years decor**101K/yr-19.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/new-years-eve-party-supplies-2025/search-terms)
## **Top new years eve party supplies 2025 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$48K6%$96K9%$144K12%$192K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Famoby Happy New Year Paper Banner Triangle Flag Bunting Pom poms Swirls Streamers & Balloons for New year Party Decoration**Famoby**$8.14**4.7★400 rev](https://www.amazon.com/dp/B0CRV6D9J6) [2**YAXINRUI 12 PCS Gold Bead Necklaces Christmas Bead Necklaces Gold Mardi Gras Beads 33 Inch Round Beaded Necklaces for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$4.33**4.6★1,023 rev](https://www.amazon.com/dp/B0BMLLBNQF) [3**BinaryABC Happy New Year Headband Tiara New Years Party Favor New Years Eve Party Decorations 12Pcs**BinaryABC**$8.05**4.5★252 rev](https://www.amazon.com/dp/B077PS4L7X) [4**Happy New Year Hanging Extra Large Fabric Sign Poster Background Banner with Firework Pattern for New Year Party Decorations**FECEDY**$6.99**4.6★396 rev](https://www.amazon.com/dp/B09MLJSPYG) [5**Atonofun 2026 New Years Eve Party Supplies for 20 Guests 48 Pcs New Year Eve Party Hats and Horns Headband Tattoos Blowouts Leis 2026 New Year Party Favors**Atonofun**$31.57**4.7★25 rev](https://www.amazon.com/dp/B0FQV8JLGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**168pcs Happy New Year Party Supplies Black and White Paper Plates Napkins Cups and Transparent Gold Cutlery for 24 Guests 2026 New Year Disposable Tableware Supplies for Party Decorations**Fighting to Achieve**$11.94**167 rev8mo ago](https://www.amazon.com/dp/B0FZ8G9NNY) [**Fighting to Achieve 168pcs Happy New Year Party Supplies Black and Gold Paper Plates Napkins Cups and Gold Cutlery for 24 Guests 2026 New Year Disposable Tableware Supplies for Party Decorations**Fighting to Achieve**$14.17**167 rev8mo ago](https://www.amazon.com/dp/B0FZ8LVLB5) [**Tangrove New Years Eve Party Supplies 2026 57 PCS Celebration Kit with Headbands Crown Hats Glasses Noise Makers Photo Booth Props & Wristbands Gold Silver Happy New Year Decorations**Tangrove**$17.50**6 rev9mo ago](https://www.amazon.com/dp/B0FXM8CP5M) [**LECONCES New Years Eve Party Supplies 2026 42pcs Happy New Year Party Favors Set- New Years Paper Hats 2026 New Year Headband Eyeglasses Blowouts for New Years Eve Party**LECONCES**$17.77**12 rev9mo ago](https://www.amazon.com/dp/B0FXHG8Y7H) [**Atonofun 2026 New Years Eve Party Supplies for 20 Guests 48 Pcs New Year Eve Party Hats and Horns Headband Tattoos Blowouts Leis 2026 New Year Party Favors**Atonofun**$31.57**25 rev10mo ago](https://www.amazon.com/dp/B0FQV8JLGF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spakon 65 Feet Glitter Star Paper Garland Banner Hanging Decoration Star Streamers Double Side 2026 Graduation Decorations for Wedding Birthday Festival New Year Party Decoration (Gold)**Spakon**$8.86**4.5★**▲ 1000%**](https://www.amazon.com/dp/B09Q35STCD) [**168pcs Happy New Year Party Supplies Black and White Paper Plates Napkins Cups and Transparent Gold Cutlery for 24 Guests 2026 New Year Disposable Tableware Supplies for Party Decorations**Fighting to Achieve**$11.94**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0FZ8G9NNY) [**YAXINRUI 12 PCS Gold Bead Necklaces Christmas Bead Necklaces Gold Mardi Gras Beads 33 Inch Round Beaded Necklaces for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$4.33**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0BMLLBNQF) [**Fighting to Achieve 168pcs Happy New Year Party Supplies Black and Gold Paper Plates Napkins Cups and Gold Cutlery for 24 Guests 2026 New Year Disposable Tableware Supplies for Party Decorations**Fighting to Achieve**$14.17**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0FZ8LVLB5) [**TOTSHOM 2026 New Years Eve Party Supplies 60 Pcs New Year Eve Party Hats and Horns Headband Tattoos Blowouts 2026 New Year Party Favors**TOTSHOM**$28.99**4.3★**▲ 423%**](https://www.amazon.com/dp/B0FPWH1RKL)
**~~View all trending →~~**
## **What buyers say about new years eve party supplies 2025**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality”*
**Value For Money**9%
*“Good for the Price”*
**Advertised Vs Actual Product**8%
*“just as advertised”*
**Color**7%
*“Colors are vibrant”*
**Size-Overall**7%
*“Perfect fit”*
**Fun/Entertainment Experience**5%
*“fun items”*
**Ease Of Use**4%
*“Easy to use”*
**Brightness/Shine/Glow**4%
*“Perfect addition to glow party”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Durability**3%
*“Held up well”*
### **What buyers complain about **
**Durability**14%
*“breaks easily”*
**Quality-Overall**11%
*“Bad Quality”*
**Adhesion/Stickiness**9%
*“Not sticky enough”*
**Strength**9%
*“Not very strong”*
**Size-Overall**8%
*“Too small”*
**Advertised Vs Actual Product**5%
*“misleading”*
**Ease Of Use**4%
*“it took some effort”*
**Color**3%
*“Also, the color of the gold stars is way off from the other gold,”*
**Brightness/Shine/Glow**3%
*“not sparkly”*
**Inflation/Deflation**3%
*“But the small balloons are impossible to inflate”*
### **Top return reasons **
**Size-Overall**25%
**Value For Money**15%
**Color**15%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Material Quality**5%
**Defective Material/Parts**3%
**Thin**3%
**Adhesion/Stickiness**3%
**Functionality-Overall**2%
## **Common questions**
- **Is new years eve party supplies 2025 profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 48 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the new years eve party supplies 2025 niche?**
- 34 brands and 41 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in new years eve party supplies 2025?**
- Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 4.2%.
- **When does demand for new years eve party supplies 2025 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 319.9× the quietest.
- **What does it cost to enter the new years eve party supplies 2025 niche?**
- Listings span $4.00–$144.12; the average listing price is $16.30 (sweet spot $15–$100). The average incumbent carries 2,695 reviews — the moat a new listing must climb.
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