---
title: "New Years Eve Party Supplies 2023 — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/new-years-eve-party-supplies-2023"
last_updated: "2026-08-06T02:06:39.147Z"
locale: en
meta:
description: "Niche score 17/100 · $12K/yr market · 682K searches/yr · $13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 17/100 · $12K/yr market · 682K searches/yr · $13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New Years Eve Party Supplies 2023 — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **new years eve party supplies 2023**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 10Conversion 2Competition 0Returns 25Price range 61Avg price 59Brand share 0Review moat 75Quality gap 24
**Review moat**
**Good****519.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.33–$31.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.13**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$12K**
$12K/yr · 682K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, new years eve party supplies 2023 is a $12K/yr Amazon United States market (682K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 17/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new years eve party supplies 2023 market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$164K–$197K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,940**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- YAXINRUI61% - Atonofun13% - BinaryABC13% - FECEDY7% - Famoby7%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -29.4% search growth over the last 90 days.
1.0M600KHoliday '24Prime Day '25Spike '25Spike '26Prime Day '26 seasonSepDecMarAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 521.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/new-years-eve-party-supplies-2023/trend)
## **Top new years eve party supplies 2023 search terms**
- **new year**149K/yr-42.3%0.0% conv. - **new years**300K/yr-23.6%0.0% conv. - **new years eve**233K/yr-3.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/new-years-eve-party-supplies-2023/search-terms)
## **Top new years eve party supplies 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$3K45%$5K60%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YAXINRUI 12 PCS Gold Bead Necklaces Christmas Bead Necklaces Gold Mardi Gras Beads 33 Inch Round Beaded Necklaces for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$4.33**4.6★1,023 rev](https://www.amazon.com/dp/B0BMLLBNQF) [2**Atonofun 2026 New Years Eve Party Supplies for 20 Guests 48 Pcs New Year Eve Party Hats and Horns Headband Tattoos Blowouts Leis 2026 New Year Party Favors**Atonofun**$31.57**4.7★25 rev](https://www.amazon.com/dp/B0FQV8JLGF) [3**BinaryABC Happy New Year Headband Tiara New Years Party Favor New Years Eve Party Decorations 12Pcs**BinaryABC**$8.05**4.5★252 rev](https://www.amazon.com/dp/B077PS4L7X) [4**YAXINRUI 144 PCS Gold Mardi Gras Beads Gold Bead Necklaces Christmas Bead Necklaces 33 Inch Round Beaded Necklace for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$19.72**4.6★1,023 rev](https://www.amazon.com/dp/B0DQS8D6MY) [5**Happy New Year Hanging Extra Large Fabric Sign Poster Background Banner with Firework Pattern for New Year Party Decorations**FECEDY**$6.99**4.6★396 rev](https://www.amazon.com/dp/B09MLJSPYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Atonofun 2026 New Years Eve Party Supplies for 20 Guests 48 Pcs New Year Eve Party Hats and Horns Headband Tattoos Blowouts Leis 2026 New Year Party Favors**Atonofun**$31.57**25 rev10mo ago](https://www.amazon.com/dp/B0FQV8JLGF) [**YAXINRUI 144 PCS Gold Mardi Gras Beads Gold Bead Necklaces Christmas Bead Necklaces 33 Inch Round Beaded Necklace for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$19.72**1,023 rev1y ago](https://www.amazon.com/dp/B0DQS8D6MY) [**Famoby Happy New Year Paper Banner Triangle Flag Bunting Pom poms Swirls Streamers & Balloons for New year Party Decoration**Famoby**$8.14**400 rev2y ago](https://www.amazon.com/dp/B0CRV6D9J6) [**YAXINRUI 12 PCS Gold Bead Necklaces Christmas Bead Necklaces Gold Mardi Gras Beads 33 Inch Round Beaded Necklaces for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$4.33**1,023 rev3y ago](https://www.amazon.com/dp/B0BMLLBNQF) [**Happy New Year Hanging Extra Large Fabric Sign Poster Background Banner with Firework Pattern for New Year Party Decorations**FECEDY**$6.99**396 rev4y ago](https://www.amazon.com/dp/B09MLJSPYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YAXINRUI 144 PCS Gold Mardi Gras Beads Gold Bead Necklaces Christmas Bead Necklaces 33 Inch Round Beaded Necklace for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$19.72**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DQS8D6MY) [**YAXINRUI 12 PCS Gold Bead Necklaces Christmas Bead Necklaces Gold Mardi Gras Beads 33 Inch Round Beaded Necklaces for Mardi Gras Party Christmas New Year Eve Festive Events Party Favors**YAXINRUI**$4.33**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0BMLLBNQF) [**Atonofun 2026 New Years Eve Party Supplies for 20 Guests 48 Pcs New Year Eve Party Hats and Horns Headband Tattoos Blowouts Leis 2026 New Year Party Favors**Atonofun**$31.57**4.7★**▲ 183%**](https://www.amazon.com/dp/B0FQV8JLGF) [**BinaryABC Happy New Year Headband Tiara New Years Party Favor New Years Eve Party Decorations 12Pcs**BinaryABC**$8.05**4.5★**▼ 39%**](https://www.amazon.com/dp/B077PS4L7X) [**Famoby Happy New Year Paper Banner Triangle Flag Bunting Pom poms Swirls Streamers & Balloons for New year Party Decoration**Famoby**$8.14**4.7★**▼ 80%**](https://www.amazon.com/dp/B0CRV6D9J6)
**~~View all trending →~~**
## **What buyers say about new years eve party supplies 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Assembly/Installation**15%
*“All easy to install”*
**Advertised Vs Actual Product**14%
*“Exactly as described”*
**Value For Money**14%
*“Great price for so many items”*
**Material Quality**8%
*“The material is lightweight”*
**Ease Of Use**7%
*“Easy to use”*
**Size-Overall**5%
*“They fit well”*
**Color**5%
*“The colors are so rich and vibrant, these remind me of the party decor my parents used to bring back home when they'd go to Vegas for New Years”*
**Durability**3%
*“durable enough for hanging indoors without tearing easily”*
**Design-Overall**3%
*“The design is simple yet eye-catching, and the lettering in English looks clean and well-made”*
### **What buyers complain about **
**Assembly/Installation**50%
*“a little tricky to put together”*
### **Top return reasons **
**Color**30%
**Size-Overall**22%
**Quality-Overall**15%
**Value For Money**13%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Product Condition**2%
**Strength**2%
## **Common questions**
- **Is new years eve party supplies 2023 profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (17/100).
- **How competitive is the new years eve party supplies 2023 niche?**
- 5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in new years eve party supplies 2023?**
- Top complaints mined from reviews: Assembly/Installation. The return rate is 5.0% — above our launch gate.
- **When does demand for new years eve party supplies 2023 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 521.5× the quietest.
- **What does it cost to enter the new years eve party supplies 2023 niche?**
- Listings span $4.33–$31.57; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.
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