---
title: "New Years Centerpiece — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/new-years-centerpiece"
last_updated: "2026-08-06T14:48:23.522Z"
locale: en
meta:
description: "Niche score 44/100 · $0/yr market · 53K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $0/yr market · 53K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New Years Centerpiece — $0/yr Amazon US Niche (2026) - Flapen"
---
# **new years centerpiece**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 63Conversion 0Competition 42Returns 86Price range 70Avg price 60Brand share 67Review moat 93Quality gap 23
**Review moat**
**Great****142.85**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.07–$36.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+40.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.18**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 53K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, new years centerpiece is a $0/yr Amazon United States market (53K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new years centerpiece market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$33K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#591**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **261 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **
**Sellers**
**14**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**29%**
- TONIFUL19% - SZTZPW17% - ONANNA16% - Yaomiao7% - Gybeizhu6% - ALMHH6%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +40.6% search growth over the last 90 days.
18K13KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 110.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/new-years-centerpiece/trend)
## **Top new years centerpiece search terms**
- **2026 table decor**8K/yr+102.3%1.0% conv. - **happy new year table decorations**6K/yr+0.0%0.0% conv. - **new years centerpieces for tables**11K/yr-72.4%0.0% conv. - **new years eve centerpieces**5K/yr+14.3%0.0% conv. - **happy new year table decor**5K/yr-51.3%0.0% conv. - **new year centerpieces for tables**7K/yr-86.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/new-years-centerpiece/search-terms)
## **Top new years centerpiece products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TONIFUL 4 Inch 2026 Gold Glitter Table Centerpiece Sign 2026 Number Word Sign 2026 Wooden Numbers Block for New Year Eve Graduation Chrismas Anniversary Party Supplies**TONIFUL**$11.93**4.6★65 rev](https://www.amazon.com/dp/B0FT3BMQZB) [2**Large 2026 Sign Gradutaion Decorations 2026 Senior Photo Booth Props Grad Centerpieces for Table Decor Number 2026 Letter Sign for Grad Party Supplies 2026 New Year Wedding Decor - White 15.6**ONANNA**$12.69**4.7★134 rev](https://www.amazon.com/dp/B0DFX4J19W) [3**Graduation Decorations 2026 Wooden Table Decor 13x7inch Double Sided Hollowed-out Class of 2026 Black Graduation Centerpieces for Tables Congrats Grad Party Decorations Indoor Outdoor**SZTZPW**$11.46**4.8★32 rev](https://www.amazon.com/dp/B0G62LYYCW) [4**Yaomiao Senior 2026 Sign Graduation Decorations Class of 2026 Decorations Photo Prop Graduation Table Centerpieces for Senior Night Decor High School College Sign Grad Party Supplies**Yaomiao**$13.02**4.6★214 rev](https://www.amazon.com/dp/B0F2M5JF6N) [5**Gybeizhu Gold Graduation Confetti Class of 2026 Glitter 2026 Confetti 120pcs for Graduation Party Decorations and New Years Eve Party Supplies 2026.**Gybeizhu**$7.32**4.6★68 rev](https://www.amazon.com/dp/B0G4CNDKMS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLANRUN 2026 Graduation Decorations - 8 Pcs LED Marquee Light Up Letters GRAD 2026 for Table & Wall Class of 2026 Graduation Party Decor Supplies for Kindergarten Preschool High School College 6.2in**OLANRUN**$22.74**62 rev4mo ago](https://www.amazon.com/dp/B0GQGV3QCT) [**2026 Graduation Decorations- Light Up Letters GRAD 2026 Class of 2026 Graduation Party Decorations Sign-Ornaments for Class of 2026 Preschool High School College Table Centerpieces Decor Party Supplies**FestalMart**$36.31**58 rev5mo ago](https://www.amazon.com/dp/B0GJYZ2K8N) [**Blue Graduation Decorations 2026 Wooden Centerpieces 13x7.1inch Double Sided Hollow Design Class of 2026 Graduation Party Table Decorations Congrats Grad Party Table Decor**SZTZPW**$8.55**20 rev7mo ago](https://www.amazon.com/dp/B0G793CWDZ) [**Graduation Decorations 2026 Wooden Table Decor 13x7inch Double Sided Hollowed-out Class of 2026 Black Graduation Centerpieces for Tables Congrats Grad Party Decorations Indoor Outdoor**SZTZPW**$11.46**32 rev7mo ago](https://www.amazon.com/dp/B0G62LYYCW) [**4Pcs 2026 Graduation Decorations Wooden Table Centerpiece Black and Gold Graduation Table Decorations Grad 2026 Tabletop Tiered Tray Decor for Class of 2026 Congrats Grad Party Decor Supplies**cuixinclt**$8.90**10 rev7mo ago](https://www.amazon.com/dp/B0G4PHHQJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OLANRUN 2026 Graduation Decorations - 8 Pcs LED Marquee Light Up Letters GRAD 2026 for Table & Wall Class of 2026 Graduation Party Decor Supplies for Kindergarten Preschool High School College 6.2in**OLANRUN**$22.74**4.3★**▲ 97%**](https://www.amazon.com/dp/B0GQGV3QCT) [**Graduation Decorations 2026 16PCS Graduation Centerpieces for Tables Class of 2026 Graduation Party Decorations Gold and Black Grad Party Decors Table Toppers Sticks**ALMHH**$6.07**4.6★**▲ 84%**](https://www.amazon.com/dp/B0CWCSQK9F) [**OuMuaMua Graduation Decorations 2026-30pcs Black and Gold Graduation Table Decorations Table Centerpieces Sticks with Lights for College High School Congrats Grad Party Supplies**OuMuaMua**$7.67**4.3★**▲ 79%**](https://www.amazon.com/dp/B09WHTCKYZ) [**Blue Graduation Decorations 2026 Wooden Centerpieces 13x7.1inch Double Sided Hollow Design Class of 2026 Graduation Party Table Decorations Congrats Grad Party Table Decor**SZTZPW**$8.55**5.0★**▲ 58%**](https://www.amazon.com/dp/B0G793CWDZ) [**4Pcs 2026 Graduation Decorations Wooden Table Centerpiece Black and Gold Graduation Table Decorations Grad 2026 Tabletop Tiered Tray Decor for Class of 2026 Congrats Grad Party Decor Supplies**cuixinclt**$8.90**4.7★**▲ 55%**](https://www.amazon.com/dp/B0G4PHHQJF)
**~~View all trending →~~**
## **What buyers say about new years centerpiece**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Beautifully made”*
**Brightness/Shine/Glow**12%
*“Nice warm glow”*
**Size-Overall**10%
*“A nice size”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Design-Overall**7%
*“It is cute and celebratory,”*
**Value For Money**6%
*“Good Value”*
**Strength**5%
*“The wooden build feels sturdy”*
**Ease Of Use**3%
*“easy to read”*
**Assembly/Installation**3%
*“Its very easy to set up”*
**Wood Quality**3%
*“real wood”*
### **What buyers complain about **
**Adhesion/Stickiness**18%
*“the glue doesn't stick for long”*
**Size-Overall**9%
*“Really small”*
**Brightness/Shine/Glow**8%
*“out of the package 2 numbers would not light up”*
**Design-Overall**5%
*“What should other customers know is the appearance is bad”*
**Functionality-Overall**5%
*“Letter did not turn on”*
**Assembly/Installation**5%
*“do require some assembly”*
**Durability**5%
*“they kept falling apart”*
**Advertised Vs Actual Product**4%
*“also a little disappointing that its just a printed image of glitter as an outline”*
**Strength**3%
*“Flimsy”*
**Value For Money**3%
*“Overall, for $23 I think the kit is a little expensive considering half of it cant really be reused due to the year”*
### **Top return reasons **
**Size-Overall**47%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**6%
**Color**6%
**Value For Money**6%
**Brightness/Shine/Glow**6%
**Functionality-Overall**5%
**Quality-Overall**2%
**Assembly/Installation**2%
**Wood Quality**2%
## **Common questions**
- **Is new years centerpiece profitable to sell on Amazon United States?**
- The niche generates $0/yr across 13 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the new years centerpiece niche?**
- 12 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in new years centerpiece?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Brightness/Shine/Glow. The return rate is 1.5%.
- **When does demand for new years centerpiece peak?**
- Demand peaks in Jan–Dec; the busiest month runs 110.7× the quietest.
- **What does it cost to enter the new years centerpiece niche?**
- Listings span $6.07–$36.31; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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