---
title: "New Jersey Devils — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/new-jersey-devils"
last_updated: "2026-08-10T18:47:34.533Z"
locale: en
meta:
description: "Niche score 30/100 · $96K/yr market · 201K searches/yr · $31.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $96K/yr market · 201K searches/yr · $31.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New Jersey Devils — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **new jersey devils**
**Skip it**
Soft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 0Conversion 19Competition 20Returns 42Price range 95Avg price 95Brand share 25Review moat 68Quality gap 21
**Avg price**
**Incredible****$31.79**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.87–$94.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****792.71**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$96K**
$96K/yr · 201K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-64.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, new jersey devils is a $96K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new jersey devils market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$95K–$127K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,186**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Snuggie39% - AMERICAN NEEDLE19% - Major League Socks14% - Calhoun10% - Outerstuff8% - Northwest5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -64.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/new-jersey-devils/trend)
## **Top new jersey devils search terms**
- **new jersey devils**68K/yr-51.6%0.2% conv. - **nj devils**56K/yr-63.1%0.2% conv. - **nj devils merch**26K/yr-63.9%0.7% conv. - **new jersey devils jersey**10K/yr-53.5%0.0% conv. - **nj devils jersey**13K/yr-82.6%0.0% conv. - **devils jersey**10K/yr-86.7%0.0% conv. - **new jersey devils merch**7K/yr-66.1%0.0% conv. - **devils hockey**8K/yr-76.3%0.0% conv. - **nj devils apparel**3K/yr-87.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/new-jersey-devils/search-terms)
## **Top new jersey devils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.98**4.5★40 rev](https://www.amazon.com/dp/B0FXYC1C3W) [2**Major League Socks - Hockey Socks for Men & Women NHL Team NEW JERSEY DEVILS - JACK HUGHES Merchandise Gift for Sports Enthusiasts on All Occasions Hockey Socks Adult - Size 7-13**Major League Socks**$22.84**4.6★19 rev](https://www.amazon.com/dp/B0C4G2GXGQ) [3**AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New Jersey Devils Black (40742A-NJD)**AMERICAN NEEDLE**$24.08**4.7★2,426 rev](https://www.amazon.com/dp/B00GNFXFI0) [4**AMERICAN NEEDLE New Jersey Devils Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-NJD-CRBK)**AMERICAN NEEDLE**$29.23**4.7★100 rev](https://www.amazon.com/dp/B0CK7JPGB1) [5**NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)**Calhoun**$18.72**4.6★577 rev](https://www.amazon.com/dp/B0FM4PN6F3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size New Jersey Devils)**Outerstuff**$16.87**36 rev8mo ago](https://www.amazon.com/dp/B0G276NJG2) [**Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.98**40 rev9mo ago](https://www.amazon.com/dp/B0FXYC1C3W) [**McFarlane Toys - Jack Hughes (New Jersey Devils) NHL 7in Posed Figure McFarlanes SportsPicks**McFarlane Toys**$37.00**11 rev9mo ago](https://www.amazon.com/dp/B0DYVR8ZS3) [**NHL Kids Youth 4-20 Official Power Play Long Sleeve Team Jersey (US Numeric 14 16 New Jersey Devils - Red New Jersey Devils)**Outerstuff**$36.57**80 rev10mo ago](https://www.amazon.com/dp/B0FPNQPHKB) [**NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)**Calhoun**$18.72**577 rev11mo ago](https://www.amazon.com/dp/B0FM4PN6F3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NHL Mens Performance Quick Dry Moisture Wicking Rash Guard Short Sleeve Shirt (New Jersey Devils X-Large)**Calhoun**$18.72**4.6★**▲ 197%**](https://www.amazon.com/dp/B0FM4PN6F3) [**Jack Hughes #13 New Jersey Devils Youth Boys (8-20) Home Premier Player Jersey - Red (US Alpha Small Medium Regular)**Outerstuff**$94.60**5.0★**▲ 130%**](https://www.amazon.com/dp/B0CKTXRWS1) [**Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (New Jersey Devils Large)**Calhoun**$28.07**4.8★**▲ 85%**](https://www.amazon.com/dp/B0D7QGTFJJ) [**Snuggie New Jersey Devils The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear**Snuggie**$39.98**4.5★**▲ 78%**](https://www.amazon.com/dp/B0FXYC1C3W) [**Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (New Jersey Devils Medium)**Calhoun**$28.28**4.8★**▲ 45%**](https://www.amazon.com/dp/B0D7QNT3QY)
**~~View all trending →~~**
## **What buyers say about new jersey devils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Great Quality”*
### **Top return reasons **
**Size-Overall**60%
**Thin**12%
**Shape/Style**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Color**3%
**Chest Fit**3%
**Quality-Overall**3%
**Sleeve Fit**3%
**Shoulder Fit**1%
## **Common questions**
- **Is new jersey devils profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (30/100).
- **How competitive is the new jersey devils niche?**
- 8 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- **When does demand for new jersey devils peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the new jersey devils niche?**
- Listings span $16.87–$94.60; the average listing price is $31.79 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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