---
title: "Nest Pura Refills — $245K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/nest-pura-refills"
last_updated: "2026-08-10T03:36:58.597Z"
locale: en
meta:
description: "Niche score 55/100 · $245K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $245K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Nest Pura Refills — $245K/yr Amazon US Niche (2026) - Flapen"
---
# **nest pura refills**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 46Growth 20Conversion 95Competition 52Returns 96Price range 95Avg price 95Brand share 0Review moat 91Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$34.52**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.66–$42.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****189.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$245K**
$245K/yr · 57K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nest pura refills is a $245K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 55/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nest pura refills market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$173K–$207K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**0%**
- Pura56% - NEST New York42% - Capri Blue2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 27.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/nest-pura-refills/trend)
## **Top nest pura refills search terms**
- **nest wall diffuser refill**10K/yr-16.1%12.4% conv. - **nest pura refills**8K/yr-9.5%7.4% conv. - **pura vanilla**5K/yr+13.9%12.5% conv. - **puta diffuser refill**6K/yr-37.5%6.3% conv. - **pura diffuser refills nest**5K/yr-8.8%6.6% conv. - **pura santal vanilla**4K/yr+22.8%16.6% conv. - **pura santal**3K/yr+7.8%9.2% conv. - **pura essential oils**3K/yr+12.8%0.9% conv. - **pura anthropologie scents**3K/yr+2.1%2.8% conv. - **nest pura diffuser refills**3K/yr+0.7%7.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/nest-pura-refills/search-terms)
## **Top nest pura refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$49K30%$73K40%$98K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pura x Studio McGee Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Santal Vanilla**Pura**$33.46**4.6★220 rev](https://www.amazon.com/dp/B0F19G9BX4) [2**Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Vanilla**Pura**$21.87**4.4★519 rev](https://www.amazon.com/dp/B0DP5J3BGY) [3**NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Bamboo - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan**NEST New York**$39.72**4.4★98 rev](https://www.amazon.com/dp/B0CQ8P8DN3) [4**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Linens & Surf**Pura**$25.83**4.6★835 rev](https://www.amazon.com/dp/B0BSRGVFGF) [5**NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Ocean Mist & Sea Salt - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan**NEST New York**$39.21**4.4★50 rev](https://www.amazon.com/dp/B0CQ8PXP43)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pura Home Scent Refill - Smart Home Air Diffuser - Hours of Luxury Fragrance per Refill - Clean & Safe Pura Diffuser Refills - Vanilla Sky (2 Pack)**Pura**$25.01**24 rev5mo ago](https://www.amazon.com/dp/B0GMS1L5X2) [**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Simmer Pot**Pura**$26.35**32 rev11mo ago](https://www.amazon.com/dp/B0FNS3J6KJ) [**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Cozy Cashmere**Pura**$26.20**209 rev1y ago](https://www.amazon.com/dp/B0DC2F3BS3) [**Pura x Studio McGee Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Santal Vanilla**Pura**$33.46**220 rev1y ago](https://www.amazon.com/dp/B0F19G9BX4) [**Pura & Studio McGee - Fragrance for Car Diffuser - Clean & Safe Luxury Scent Refill - Long-Lasting for 30 Days of Aroma - Must-Have Accessory - Santal Vanilla**Pura**$16.66**57 rev1y ago](https://www.amazon.com/dp/B0F19H475Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pura Home Scent Refill - Smart Home Air Diffuser - Hours of Luxury Fragrance per Refill - Clean & Safe Pura Diffuser Refills - Vanilla Sky (2 Pack)**Pura**$25.01**4.9★**▲ 210%**](https://www.amazon.com/dp/B0GMS1L5X2) [**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Simmer Pot**Pura**$26.35**4.6★**▲ 71%**](https://www.amazon.com/dp/B0FNS3J6KJ) [**NEST New York Wall Diffuser Refill Vials Ocean Mist & Sea Salt - Set of 2 - Up to 60 Days of Continuous Scent - Cruelty Free Vegan - Made in USA**NEST New York**$41.56**4.4★**▲ 42%**](https://www.amazon.com/dp/B09F3YP79P) [**Pura x Studio McGee Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Santal Vanilla**Pura**$33.46**4.6★**▲ 24%**](https://www.amazon.com/dp/B0F19G9BX4) [**NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Ocean Mist & Sea Salt - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan**NEST New York**$39.21**4.4★**▲ 15%**](https://www.amazon.com/dp/B0CQ8PXP43)
**~~View all trending →~~**
## **What buyers say about nest pura refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“Clean scent”*
**Value For Money**3%
*“Great value”*
**Quality-Overall**2%
*“No complaints”*
**Size-Overall**2%
*“Perfect fit”*
**Diffuse Mechanism**1%
*“Long-lasting and easy to use with the diffuser”*
**Advertised Vs Actual Product**1%
*“which is exactly what I was looking for”*
**Durability**1%
*“It also has lasted a significant amount of time with regular use”*
**Soft Feel**1%
*“Soft & Airy”*
**Ease Of Use**1%
*“its so easy to pop them into the device”*
**Ease Of Cleaning**1%
*“Simple and clean”*
### **What buyers complain about **
**Smell**53%
*“Not a very strong fragrance”*
**Value For Money**11%
*“I would say overpriced”*
**Durability**6%
*“They aren't long lasting”*
**Strength**4%
*“Not strong enough”*
**Leak-Proof**2%
*“One bottle was completely empty it had leaked out”*
**Diffuse Mechanism**2%
*“Diffuser is a no for me”*
**Advertised Vs Actual Product**2%
*“Not what you think it is”*
**Size-Overall**1%
*“Smaller than expected”*
**Functionality-Overall**1%
*“Worked before now does not work”*
**Sweetness**1%
*“Vanilla by itself may be too sweet for some”*
### **Top return reasons **
**Smell**61%
**Leak-Proof**10%
**Size-Overall**5%
**Advertised Vs Actual Product**4%
**Diffuse Mechanism**4%
**Refills-Overall**4%
**Value For Money**4%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is nest pura refills profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the nest pura refills niche?**
- 3 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nest pura refills?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for nest pura refills peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 27.9× the quietest.
- **What does it cost to enter the nest pura refills niche?**
- Listings span $16.66–$42.22; the average listing price is $34.52 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.
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