---
title: "Nest Pumpkin Chai Candle — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/nest-pumpkin-chai-candle"
last_updated: "2026-08-10T16:02:58.020Z"
locale: en
meta:
description: "Niche score 49/100 · $50K/yr market · 14K searches/yr · $89.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $50K/yr market · 14K searches/yr · $89.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nest Pumpkin Chai Candle — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **nest pumpkin chai candle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 95Conversion 49Competition 13Returns 79Price range 39Avg price 79Brand share 0Review moat 91Quality gap 80
**Growth**
**Incredible****+123.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****177**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$89.88**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$21.25–$225.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$50K**
$50K/yr · 14K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, nest pumpkin chai candle is a $50K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nest pumpkin chai candle market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$225K–$270K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#2,886**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **29%**
- **Out of stock**
- **36.3%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- NEST New York100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +123.3% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonOctNovDecJanFebMarAprJunJulAugSepOctNovDecJanFebMar
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 62.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/nest-pumpkin-chai-candle/trend)
## **Top nest pumpkin chai candle search terms**
- **nest pumpkin chai candle**9K/yr+71.4%2.6% conv. - **nest pumpkin chai**3K/yr+283.3%3.1% conv. - **nest fall candle**2K/yr+437.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/nest-pumpkin-chai-candle/search-terms)
## **Top nest pumpkin chai candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEST New York Scented 3-Wick Candle Pumpkin Chai - 21.2 oz - Up to 100-Hour Burn Time - Reusable Glass Vessel**NEST New York**$86.02**4.2★154 rev](https://www.amazon.com/dp/B01J7SIBVA) [2**NEST New York Scented Votive Candle Pumpkin Chai - 2 oz - Up to 28-Hour Burn Time - Reusable Glass Vessel**NEST New York**$21.25**4.3★175 rev](https://www.amazon.com/dp/B01J7SIBWE) [3**NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Pumpkin Chai - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan**NEST New York**$39.04**4.6★139 rev](https://www.amazon.com/dp/B08GRG7G6X) [4**NEST New York Scented 3-Wick & Classic Candle Pumpkin Chai (21.2 & 8.1 oz) - Reusable Glass Vessel**NEST New York**$149.82**0.0★0 rev](https://www.amazon.com/dp/B0FPPXPZBW) [5**NEST New York Reed Diffuser Pumpkin Chai - The Fall Collection - 5.9 fl oz - Fragrance for Up to 90 Days - Reusable Refillable Glass Holder - Includes 8 All-Natural Reed Sticks - Flame Free**NEST New York**$59.72**4.2★259 rev](https://www.amazon.com/dp/B00LWXPZTA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEST New York Scented 3-Wick & Classic Candle Pumpkin Chai (21.2 & 8.1 oz) - Reusable Glass Vessel**NEST New York**$149.82**0 rev8mo ago](https://www.amazon.com/dp/B0FPPXPZBW) [**NEST New York Scented Luxury 4-Wick Candle Pumpkin Chai - 43.7 oz - Up to 120-Hour Burn Time - Reusable Glass Vessel**NEST New York**$225.05**6 rev4y ago](https://www.amazon.com/dp/B0B3NFBT5Q) [**NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Pumpkin Chai - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan**NEST New York**$39.04**139 rev5y ago](https://www.amazon.com/dp/B08GRG7G6X) [**NEST New York Scented 3-Wick Candle Pumpkin Chai - 21.2 oz - Up to 100-Hour Burn Time - Reusable Glass Vessel**NEST New York**$86.02**154 rev10y ago](https://www.amazon.com/dp/B01J7SIBVA) [**NEST New York Scented Votive Candle Pumpkin Chai - 2 oz - Up to 28-Hour Burn Time - Reusable Glass Vessel**NEST New York**$21.25**175 rev10y ago](https://www.amazon.com/dp/B01J7SIBWE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEST New York Scented 3-Wick & Classic Candle Pumpkin Chai (21.2 & 8.1 oz) - Reusable Glass Vessel**NEST New York**$149.82**0.0★**▲ 856%**](https://www.amazon.com/dp/B0FPPXPZBW) [**NEST New York Smart Home Fragrance Diffuser Refill Smart Vials Pumpkin Chai - Set of 2 - Designed for NEST x Pura 3 and NEST x Pura 4 Diffusers - Cruelty Free Vegan**NEST New York**$39.04**4.6★**▲ 279%**](https://www.amazon.com/dp/B08GRG7G6X) [**NEST New York Scented Luxury 4-Wick Candle Pumpkin Chai - 43.7 oz - Up to 120-Hour Burn Time - Reusable Glass Vessel**NEST New York**$225.05**3.6★**▲ 141%**](https://www.amazon.com/dp/B0B3NFBT5Q) [**NEST New York Reed Diffuser Pumpkin Chai - The Fall Collection - 5.9 fl oz - Fragrance for Up to 90 Days - Reusable Refillable Glass Holder - Includes 8 All-Natural Reed Sticks - Flame Free**NEST New York**$59.72**4.2★**▲ 91%**](https://www.amazon.com/dp/B00LWXPZTA) [**NEST New York Scented Votive Candle Pumpkin Chai - 2 oz - Up to 28-Hour Burn Time - Reusable Glass Vessel**NEST New York**$21.25**4.3★**▲ 64%**](https://www.amazon.com/dp/B01J7SIBWE)
**~~View all trending →~~**
## **What buyers say about nest pumpkin chai candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Great smell”*
**Quality-Overall**8%
*“It's super high quality and the container is beautiful and reusable”*
### **What buyers complain about **
**Smell**33%
*“Doesnt have the scent potency Ive come to expect from Nest candles”*
**Size-Overall**17%
*“way too small for the money”*
**Value For Money**11%
*“It's expensive”*
### **Top return reasons **
**Smell**100%
## **Common questions**
- **Is nest pumpkin chai candle profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the nest pumpkin chai candle niche?**
- 1 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nest pumpkin chai candle?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.8%.
- **When does demand for nest pumpkin chai candle peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 62.6× the quietest.
- **What does it cost to enter the nest pumpkin chai candle niche?**
- Listings span $21.25–$225.05; the average listing price is $89.88 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.
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