---
title: "Nest Holiday Candle — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/nest-holiday-candle"
last_updated: "2026-08-10T19:10:58.402Z"
locale: en
meta:
description: "Niche score 60/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nest Holiday Candle — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **nest holiday candle**
**Worth a look**
Shows a sweet-spot price point ($31.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 25Conversion 56Competition 81Returns 84Price range 85Avg price 95Brand share 4Review moat 50Quality gap 62
**Avg price**
**Incredible****$31.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.76–$51.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 816K searches
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,487.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nest holiday candle is a $1.2M/yr Amazon United States market (816K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nest holiday candle market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$933K–$1.2M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#616**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**7 **—flat
**Sellers**
**48**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**1%**
- Voluspa84% - Capri Blue9% - Amber Touch3% - LA JOLIE MUSE2% - ELEGAMBER1% - Salt & Stone1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/nest-holiday-candle/trend)
## **Top nest holiday candle search terms**
- **voluspa candle**328K/yr-2.1%4.2% conv. - **voluspa**123K/yr-0.8%2.3% conv. - **voluspa diffuser**47K/yr+17.8%3.5% conv. - **voluspa candles**59K/yr-12.4%2.7% conv. - **anthropologie candle**112K/yr-9.2%3.3% conv. - **baltic amber**20K/yr+3.6%1.3% conv. - **voluspa reed diffuser**17K/yr+44.1%3.6% conv. - **voluspa candles large**21K/yr+22.2%3.6% conv. - **voluspa baltic amber**11K/yr-5.8%7.4% conv. - **candle voluspa**9K/yr+12.5%5.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/nest-holiday-candle/search-terms)
## **Top nest holiday candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$36K6%$71K9%$107K12%$142K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Voluspa Baltic Amber Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$37.86**4.3★1,188 rev](https://www.amazon.com/dp/B005Z5Q3Z6) [2**Voluspa Goji Tarocco Orange Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$37.84**4.7★919 rev](https://www.amazon.com/dp/B00UVQIDCU) [3**Voluspa Santal Vanille Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$37.80**4.2★330 rev](https://www.amazon.com/dp/B08KGBS1D3) [4**Voluspa French Cade Lavender Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$37.83**4.4★830 rev](https://www.amazon.com/dp/B005Z5Q4EQ) [5**Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$38.88**4.5★33 rev](https://www.amazon.com/dp/B0FNWZVRLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Voluspa Mediterranean Lemon Candle Jar 5.5 oz Coconut Wax Blend Small Scented Candles for Home 50 Hour Burn Time Poured in the USA**Voluspa**$25.71**12 rev11mo ago](https://www.amazon.com/dp/B0FPB1K2NR) [**Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$38.88**33 rev11mo ago](https://www.amazon.com/dp/B0FNWZVRLQ) [**Voluspa Mediterranean Lemon Candle Jar 9 oz Coconut Wax Blend Classic Scented Candles for Home 60 Hour Burn Time Poured in The USA**Voluspa**$35.02**196 rev11mo ago](https://www.amazon.com/dp/B0FLL2LSYD) [**Voluspa California Summers Candle Jar 5.5 oz**Voluspa**$25.76**11 rev1y ago](https://www.amazon.com/dp/B0DQCRXH4V) [**Voluspa California Summers Candle Jar 9 oz Coconut Wax Blend Classic Scented Candles for Home 60 Hour Burn Time Poured in The USA**Voluspa**$35.22**196 rev1y ago](https://www.amazon.com/dp/B0DQCWNRHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Voluspa California Summers Candle Jar 5.5 oz**Voluspa**$25.76**3.7★**▲ 397%**](https://www.amazon.com/dp/B0DQCRXH4V) [**Voluspa California Summers Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$38.83**4.1★**▲ 334%**](https://www.amazon.com/dp/B0DQCYN233) [**Voluspa Mediterranean Lemon Candle Jar 5.5 oz Coconut Wax Blend Small Scented Candles for Home 50 Hour Burn Time Poured in the USA**Voluspa**$25.71**4.2★**▲ 284%**](https://www.amazon.com/dp/B0FPB1K2NR) [**Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)**Amber Touch**$22.20**4.3★**▲ 141%**](https://www.amazon.com/dp/B0DHS32BQ1) [**Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$38.88**4.5★**▲ 135%**](https://www.amazon.com/dp/B0FNWZVRLQ)
**~~View all trending →~~**
## **What buyers say about nest holiday candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Great fragrance”*
**Brightness/Shine/Glow**7%
*“Beautiful Candles”*
**Quality-Overall**6%
*“Good quality”*
**Gifting Purpose**4%
*“Great gift”*
**Value For Money**3%
*“Value for money”*
**Durability**2%
*“has held up with wear”*
**Size-Overall**2%
*“Fits great with lots of room for baby to grow”*
**Design-Overall**1%
*“looks nice sitting out”*
**Color**1%
*“Bought it because I love the color”*
**Diffuse Mechanism**1%
*“Im so obsessed that I have now ordered two of the cleaning supplies. counter spray and wipes., the room spray, and some scent for my diffuser”*
### **What buyers complain about **
**Smell**48%
*“Unpleasant smells”*
**Value For Money**11%
*“Also, it was very pricey”*
**Size-Overall**7%
*“Tiny bracelet”*
**Quality-Overall**4%
*“Poor handling poor quality”*
**Durability**4%
*“Bead that screws in fell off after a few hours of wearing”*
**Strength**2%
*“Too strong”*
**Diffuse Mechanism**1%
*“this diffuser literally has no scent at all”*
**Functionality-Overall**1%
*“not sure that it really works”*
**Color**1%
*“The pink is more of an off white”*
**Precious Gemstone**1%
*“they were not real stones”*
### **Top return reasons **
**Smell**56%
**Size-Overall**18%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Defective Material/Parts**2%
**Leak-Proof**2%
**Functionality-Overall**2%
**Product Condition**1%
**Color**1%
**Quality-Overall**1%
## **Common questions**
- **Is nest holiday candle profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 52 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the nest holiday candle niche?**
- 7 brands and 48 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in nest holiday candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.5%.
- **When does demand for nest holiday candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the nest holiday candle niche?**
- Listings span $9.76–$51.79; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.
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