---
title: "Nespresso Vertuo Plus — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/nespresso-vertuo-plus"
last_updated: "2026-08-10T15:51:10.929Z"
locale: en
meta:
description: "Niche score 23/100 · $40K/yr market · 19K searches/yr · $146.33 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 23/100 · $40K/yr market · 19K searches/yr · $146.33 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Nespresso Vertuo Plus — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **nespresso vertuo plus**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 60Conversion 18Competition 6Returns 17Price range 0Avg price 60Brand share 0Review moat 25Quality gap 40
**Growth**
**Good****+35.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$146.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,544.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$40K**
$40K/yr · 19K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$118.86–$171.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nespresso vertuo plus is a $40K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 23/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nespresso vertuo plus market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$110K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Nespresso57% - De'Longhi43%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/nespresso-vertuo-plus/trend)
## **Top nespresso vertuo plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$12K45%$18K60%$24K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**4.4★1,530 rev](https://www.amazon.com/dp/B01NAHO017) [2**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver**De'Longhi**$143.85**4.5★1,275 rev](https://www.amazon.com/dp/B06XSJLGFH) [3**Nespresso Vertuo Plus Coffee and Espresso Maker by Breville Ink Black with Aeroccino Milk Frother**Nespresso**$147.60**4.6★3,750 rev](https://www.amazon.com/dp/B07Y2Q5FW2) [4**Nespresso VertuoPlus Coffee and Espresso Machine by DeLonghi with Milk Frother Ink Black**De'Longhi**$158.55**4.6★8,461 rev](https://www.amazon.com/dp/B07YBVTM6F) [5**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey**De'Longhi**$118.86**4.5★6,843 rev](https://www.amazon.com/dp/B01N7GO468)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nespresso VertuoPlus Coffee and Espresso Machine by DeLonghi with Milk Frother Ink Black**De'Longhi**$158.55**8,461 rev6y ago](https://www.amazon.com/dp/B07YBVTM6F) [**Nespresso Vertuo Plus Coffee and Espresso Maker by Breville Ink Black with Aeroccino Milk Frother**Nespresso**$147.60**3,750 rev6y ago](https://www.amazon.com/dp/B07Y2Q5FW2) [**Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black**De'Longhi**$171.39**8,461 rev7y ago](https://www.amazon.com/dp/B07GQ68ZDJ) [**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**1,530 rev9y ago](https://www.amazon.com/dp/B01NAHO017) [**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey**De'Longhi**$118.86**6,843 rev9y ago](https://www.amazon.com/dp/B01N7GO468)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nespresso Vertuo Plus Coffee and Espresso Maker by Breville Ink Black with Aeroccino Milk Frother**Nespresso**$147.60**4.6★**▲ 80%**](https://www.amazon.com/dp/B07Y2Q5FW2) [**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**4.4★**▲ 64%**](https://www.amazon.com/dp/B01NAHO017) [**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver**De'Longhi**$143.85**4.5★**▲ 41%**](https://www.amazon.com/dp/B06XSJLGFH) [**Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black**De'Longhi**$171.39**4.6★**▲ 38%**](https://www.amazon.com/dp/B07GQ68ZDJ) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Black**Nespresso**$139.33**4.4★**▼ 29%**](https://www.amazon.com/dp/B01N5S8TV1)
**~~View all trending →~~**
## **What buyers say about nespresso vertuo plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Quality product and great coffee”*
**Ease Of Use**19%
*“Easy to use”*
**Value For Money**16%
*“Good deal”*
**Durability**6%
*“Durable”*
**Ease Of Cleaning**5%
*“easy to clean”*
**Efficiency**3%
*“Luckily, the coffee maker works perfectly”*
**Advertised Vs Actual Product**3%
*“That's all I needed”*
**Size-Overall**2%
*“works as good as the regular size”*
**Grip**2%
*“My hands and I are exceedingly happy”*
**Product Condition**2%
*“Brand new”*
### **What buyers complain about **
**Durability**19%
*“Breaks all the time”*
**Value For Money**15%
*“Pods a bit pricey”*
**Quality-Overall**9%
*“Junk”*
**Leak-Proof**7%
*“even water leaking from the base and reservoir area”*
**Product Condition**7%
*“CLEARLY this is not new, mint condition”*
**Instructions/User Manual/Troubleshooting**6%
*“The instructions I received were for a different product”*
**Temperature Retention**4%
*“some of the cups with espresso were cold right from machine”*
**Heating**4%
*“does not heat well”*
**Functionality-Overall**3%
*“Product wouldn't work after that”*
**Maintenance And Repair**3%
*“On the other hand, its durability and the entire maintenance process have given me nothing”*
### **Top return reasons **
**Functionality-Overall**27%
**Product Condition**11%
**Leak-Proof**11%
**Value For Money**9%
**Size-Overall**8%
**Color**7%
**Advertised Vs Actual Product**6%
**Heating**3%
**Touch/Button Controls**2%
**Mechanism Issues**2%
## **Common questions**
- **Is nespresso vertuo plus profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 7 tracked products. 90-day search growth is +35.9%. Flapen's verdict: Skip it (23/100).
- **How competitive is the nespresso vertuo plus niche?**
- 2 brands and 50 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nespresso vertuo plus?**
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 7.4% — above our launch gate.
- **When does demand for nespresso vertuo plus peak?**
- Demand peaks in Oct–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the nespresso vertuo plus niche?**
- Listings span $118.86–$171.39; the average listing price is $146.33 (sweet spot $15–$100). The average incumbent carries 4,544 reviews — the moat a new listing must climb.
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