---
title: "Nespresso Vertuo Plus Deluxe — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/nespresso-vertuo-plus-deluxe"
last_updated: "2026-08-10T19:01:49.975Z"
locale: en
meta:
description: "Niche score 21/100 · $104K/yr market · 30K searches/yr · $156.99 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 21/100 · $104K/yr market · 30K searches/yr · $156.99 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Nespresso Vertuo Plus Deluxe — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **nespresso vertuo plus deluxe**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 28Competition 14Returns 17Price range 0Avg price 56Brand share 0Review moat 28Quality gap 37
**Avg price**
**Good****$156.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,673.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$104K**
$104K/yr · 30K searches
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$118.86–$181.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nespresso vertuo plus deluxe is a $104K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nespresso vertuo plus deluxe market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$118K–$157K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **11%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Nespresso73% - De'Longhi27%
## **Demand**
Weekly Amazon search volume, last 48 weeks — -15.9% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/nespresso-vertuo-plus-deluxe/trend)
## **Top nespresso vertuo plus deluxe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$42K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**4.4★1,530 rev](https://www.amazon.com/dp/B01NAHO017) [2**Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black**De'Longhi**$171.39**4.6★8,461 rev](https://www.amazon.com/dp/B07GQ68ZDJ) [3**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother**Nespresso**$174.71**4.6★3,750 rev](https://www.amazon.com/dp/B01MSACZGH) [4**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts**Nespresso**$168.71**4.6★2,980 rev](https://www.amazon.com/dp/B07RN24M4L) [5**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver**De'Longhi**$143.85**4.5★1,275 rev](https://www.amazon.com/dp/B06XSJLGFH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts**Nespresso**$168.71**2,980 rev7y ago](https://www.amazon.com/dp/B07RN24M4L) [**Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black**De'Longhi**$171.39**8,461 rev7y ago](https://www.amazon.com/dp/B07GQ68ZDJ) [**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**1,530 rev9y ago](https://www.amazon.com/dp/B01NAHO017) [**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey**De'Longhi**$118.86**6,843 rev9y ago](https://www.amazon.com/dp/B01N7GO468) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother**Nespresso**$174.71**3,750 rev9y ago](https://www.amazon.com/dp/B01MSACZGH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**4.4★**▲ 89%**](https://www.amazon.com/dp/B01NAHO017) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother**Nespresso**$174.71**4.6★**▲ 49%**](https://www.amazon.com/dp/B01MSACZGH) [**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver**De'Longhi**$143.85**4.5★**▲ 48%**](https://www.amazon.com/dp/B06XSJLGFH) [**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Grey**De'Longhi**$118.86**4.5★**▲ 38%**](https://www.amazon.com/dp/B01N7GO468) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts**Nespresso**$168.71**4.6★**▲ 34%**](https://www.amazon.com/dp/B07RN24M4L)
**~~View all trending →~~**
## **What buyers say about nespresso vertuo plus deluxe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Very easy to use”*
**Quality-Overall**19%
*“The look, quality and great coffee make this a smart purchase”*
**Value For Money**9%
*“Cafe style espresso at an amazing cost”*
**Ease Of Cleaning**8%
*“Cleaning done twice a week with filters water so easy”*
**Grip**4%
*“My hands and I are exceedingly happy”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Measurement/Reading Accuracy**4%
*“Literally just with a touch of 1 button, no complicated messes, measuring, grinding or any other action”*
**Functionality-Overall**4%
*“Frother worked Great”*
**Efficiency**3%
*“Luckily, the coffee maker works perfectly”*
**Time Taken**3%
*“Quick and easy coffee”*
### **What buyers complain about **
**Durability**20%
*“Dead after two months”*
**Product Condition**13%
*“came USED”*
**Value For Money**12%
*“Not worth the price or hassle at all”*
**Quality-Overall**7%
*“Junk”*
**Leak-Proof**6%
*“The one I received leaked half the coffee on the inside”*
**Temperature Retention**5%
*“some of the cups with espresso were cold right from machine”*
**Functionality-Overall**5%
*“nothing worked”*
**Heating**5%
*“it would not brew hot coffee”*
**Drainage**5%
*“WILL OVER FLOW THE CUP”*
**Temperature Control**5%
*“Requires Heat Adjustment ~ Too Warm”*
### **Top return reasons **
**Functionality-Overall**29%
**Leak-Proof**13%
**Product Condition**11%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Color**5%
**Touch/Button Controls**3%
**Heating**3%
**Quality-Overall**2%
## **Common questions**
- **Is nespresso vertuo plus deluxe profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 9 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (21/100).
- **How competitive is the nespresso vertuo plus deluxe niche?**
- 2 brands and 63 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nespresso vertuo plus deluxe?**
- Top complaints mined from reviews: Durability, Product Condition, Value For Money. The return rate is 7.2% — above our launch gate.
- **What does it cost to enter the nespresso vertuo plus deluxe niche?**
- Listings span $118.86–$181.78; the average listing price is $156.99 (sweet spot $15–$100). The average incumbent carries 3,673 reviews — the moat a new listing must climb.
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