---
title: "Nespresso Vertuo Plus Deluxe Machine — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/nespresso-vertuo-plus-deluxe-machine"
last_updated: "2026-08-10T15:03:34.539Z"
locale: en
meta:
description: "Niche score 28/100 · $143K/yr market · 27K searches/yr · $158.73 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 28/100 · $143K/yr market · 27K searches/yr · $158.73 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Nespresso Vertuo Plus Deluxe Machine — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **nespresso vertuo plus deluxe machine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 38Conversion 42Competition 17Returns 20Price range 0Avg price 55Brand share 0Review moat 34Quality gap 43
**Avg price**
**Good****$158.73**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,061.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$143K**
$143K/yr · 27K searches
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$134.49–$181.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nespresso vertuo plus deluxe machine is a $143K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nespresso vertuo plus deluxe machine market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$119K–$159K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **11%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Nespresso75% - De'Longhi25% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 52 weeks — +10.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/nespresso-vertuo-plus-deluxe-machine/trend)
## **Top nespresso vertuo plus deluxe machine search terms**
- **nespresso vertuo plus deluxe machine**16K/yr-0.3%2.9% conv. - **nespresso vertuoplus deluxe**6K/yr+46.8%4.5% conv. - **nespresso vertuo deluxe**5K/yr+9.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/nespresso-vertuo-plus-deluxe-machine/search-terms)
## **Top nespresso vertuo plus deluxe machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$43K45%$64K60%$86K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**4.4★1,530 rev](https://www.amazon.com/dp/B01NAHO017) [2**Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black**De'Longhi**$171.39**4.6★8,461 rev](https://www.amazon.com/dp/B07GQ68ZDJ) [3**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver**De'Longhi**$143.85**4.5★1,275 rev](https://www.amazon.com/dp/B06XSJLGFH) [4**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Titan with Aeroccino Milk Frother**Nespresso**$181.78**4.6★3,750 rev](https://www.amazon.com/dp/B01N36UGGE) [5**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts**Nespresso**$168.71**4.6★2,980 rev](https://www.amazon.com/dp/B07RN24M4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nespresso Vertuo Next Deluxe Coffee and Espresso Maker Pure Chrome with Aeroccino Milk Frother 1.1 liter Black Dark Chrome**Nespresso**$134.49**1,340 rev5y ago](https://www.amazon.com/dp/B08VQ67TFM) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts**Nespresso**$168.71**2,980 rev7y ago](https://www.amazon.com/dp/B07RN24M4L) [**Nespresso Vertuo Plus Deluxe Coffee Machine with Milk Frother Matte Black**De'Longhi**$171.39**8,461 rev7y ago](https://www.amazon.com/dp/B07GQ68ZDJ) [**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**1,530 rev9y ago](https://www.amazon.com/dp/B01NAHO017) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Titan with Aeroccino Milk Frother**Nespresso**$181.78**3,750 rev9y ago](https://www.amazon.com/dp/B01N36UGGE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by DeLonghi Titan with Aeroccino Milk Frother 110 Volts**Nespresso**$168.71**4.6★**▲ 103%**](https://www.amazon.com/dp/B07RN24M4L) [**Nespresso Vertuo Plus Coffee & Espresso Maker by DeLonghi Silver**De'Longhi**$143.85**4.5★**▲ 72%**](https://www.amazon.com/dp/B06XSJLGFH) [**Nespresso Vertuo Plus Deluxe Coffee & Espresso Maker by DeLonghi Black**Nespresso**$144.73**4.4★**▲ 59%**](https://www.amazon.com/dp/B01NAHO017) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Piano Black with Aeroccino Milk Frother**Nespresso**$174.71**4.6★**▲ 41%**](https://www.amazon.com/dp/B01MSACZGH) [**Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker by Breville Titan with Aeroccino Milk Frother**Nespresso**$181.78**4.6★**▲ 31%**](https://www.amazon.com/dp/B01N36UGGE)
**~~View all trending →~~**
## **What buyers say about nespresso vertuo plus deluxe machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Quality product and great coffee”*
**Ease Of Use**18%
*“Easy to use”*
**Value For Money**16%
*“Great value for the money”*
**Durability**5%
*“it is still going strong”*
**Ease Of Cleaning**4%
*“Cleaning and maintenance have been simple so far”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Time Taken**3%
*“the brew time is fast”*
**Efficiency**2%
*“Luckily, the coffee maker works perfectly”*
**Strength**2%
*“it is still going strong”*
**Adjustability/Rotatability/Reclining**2%
*“large adjustable water tank, quiet and fast”*
### **What buyers complain about **
**Durability**17%
*“Defective after a few usese”*
**Value For Money**15%
*“at least it's expensive”*
**Quality-Overall**12%
*“let me tell you - Poor built-in quality -”*
**Product Condition**8%
*“came USED”*
**Leak-Proof**7%
*“The one I received leaked half the coffee on the inside”*
**Temperature Control**4%
*“Requires Heat Adjustment ~ Too Warm”*
**Heating**4%
*“it would not brew hot coffee”*
**Functionality-Overall**4%
*“nothing worked”*
**Ease Of Use**3%
*“A troublesome machine”*
**Ease Of Cleaning**3%
*“died way too soon. and cleaning it is a nightmare”*
### **Top return reasons **
**Functionality-Overall**28%
**Product Condition**11%
**Leak-Proof**10%
**Value For Money**8%
**Size-Overall**7%
**Advertised Vs Actual Product**6%
**Color**6%
**Heating**3%
**Touch/Button Controls**2%
**Mechanism Issues**2%
## **Common questions**
- **Is nespresso vertuo plus deluxe machine profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 9 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (28/100).
- **How competitive is the nespresso vertuo plus deluxe machine niche?**
- 2 brands and 66 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nespresso vertuo plus deluxe machine?**
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 6.5% — above our launch gate.
- **When does demand for nespresso vertuo plus deluxe machine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the nespresso vertuo plus deluxe machine niche?**
- Listings span $134.49–$181.78; the average listing price is $158.73 (sweet spot $15–$100). The average incumbent carries 3,062 reviews — the moat a new listing must climb.
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