---
title: "Navy Quilt — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-quilt"
last_updated: "2026-08-11T00:01:13.242Z"
locale: en
meta:
description: "Niche score 48/100 · $142K/yr market · 257K searches/yr · $49.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $142K/yr market · 257K searches/yr · $49.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Quilt — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **navy quilt**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 31Growth 37Conversion 14Competition 88Returns 24Price range 58Avg price 93Brand share 72Review moat 30Quality gap 45
**Avg price**
**Great****$49.46**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$22.53–$156.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$142K**
$142K/yr · 257K searches
**Review moat**
**Okay****3,489.51**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy quilt is a $142K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy quilt market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$124K–$148K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**62%**
Top 20: 93%
**Top-5 click share**
**27%**
Top 20: 54%
**Open market**
**35%**
- HORIMOTE HOME17% - Bedsure16% - WDCOZY12% - Love's cabin10% - FLYMME7% - Laura Ashley3%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +9.9% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/navy-quilt/trend)
## **Top navy quilt search terms**
- **light blue quilt**34K/yr+26.5%0.3% conv. - **navy quilt**34K/yr+14.2%0.8% conv. - **navy blue quilt**29K/yr+18.6%0.7% conv. - **dusty blue quilt**13K/yr+23.2%0.4% conv. - **navy quilt queen**15K/yr+33.1%1.9% conv. - **navy blue quilt queen**13K/yr+12.5%1.7% conv. - **light blue quilt queen**11K/yr+7.0%0.7% conv. - **navy bedspread**11K/yr+1.7%0.3% conv. - **navy blue quilt king size**13K/yr-16.7%1.0% conv. - **light blue quilt king**9K/yr+18.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/navy-quilt/search-terms)
## **Top navy quilt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bedsure Quilts Queen Size - Lightweight Bedspreads Queen Size with Basket Weave Pattern Soft Quilt Bedding Set Navy Comforter Set Coverlet for All Seasons with 2 Pillow Shams (90 x 96)**Bedsure**$37.69**4.6★17,950 rev](https://www.amazon.com/dp/B01EJ7AZO0) [2**FLYMME Quilts Queen Size - Ultra Soft Navy Blue Quilt Lightweight Microfiber Bedspreads Classic Basket Weave Pattern Bedspread Bed Coverlet 3 Pieces for All-Season (1 Quilt 2 Pillow Shams)**FLYMME**$22.53**4.4★1,238 rev](https://www.amazon.com/dp/B0D8JF6DDS) [3**HORIMOTE HOME Quilt Set Queen Size Navy Blue Classic Geometric Diamond Stitched Pattern Ultra Soft Microfiber Lightweight Bedding Bedspread Coverlet for All Season with 1 Quilt 2 Pillow Shams**HORIMOTE HOME**$29.82**4.6★8,874 rev](https://www.amazon.com/dp/B085DLHZQ1) [4**Loves cabin Quilts for Queen Bed Navy Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)**Love's cabin**$31.44**4.6★8,946 rev](https://www.amazon.com/dp/B08ZN8ZSV6) [5**Bedsure Quilts Queen Size - Navy Blue Bedspread Queen Size & Lightweight Comforter Modern Coverlet with Clover Pattern Ultra Soft All-Season Bedding 90 x 96 Inches**Bedsure**$39.64**4.5★3,210 rev](https://www.amazon.com/dp/B0BMQ5VZ44)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bedsure Bedspreads Queen Size - Queen Quilt Bedding Set Navy Blue Quilt Lightweight Summer Comforter 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber**Bedsure**$50.07**1,254 rev3mo ago](https://www.amazon.com/dp/B0G7K7DXZM) [**Blue Ruffle Quilt Set Full/Queen Size 3 Pieces Shabby Chic Farmhouse Striped Bedspread Coverlet Set Solid Lightweight Soft Microfiber Bed Cover for All Season (1 Ruffled Quilt + 2 Pillow Shams)**Flysheep**$38.54**45 rev9mo ago](https://www.amazon.com/dp/B0FX842JPS) [**WDCOZY Light Blue Quilt King Size Bedding Set with 2 Pillow Shams Lightweight Soft Bedspread Coverlet Thin Comforter Bed Cover for All Season 3 Pieces 104x90 inches**WDCOZY**$36.21**4 rev10mo ago](https://www.amazon.com/dp/B0FQ4TD4C4) [**palassio Striped Navy Blue 100% Cotton Quilt Queen Size Bedding Sets Lightweight Crinkly Channel Pick Stitch Textured Bedspread Soft Shabby Chic Farmhouse Country Coverlet for All Season 2 Shams**palassio**$65.50**1,129 rev11mo ago](https://www.amazon.com/dp/B0FN7286ZT) [**NSNLGSGC Light Blue Gingham Queen Summer Bedspread Quilt Set**NSNLGSGC**$40.77**225 rev1y ago](https://www.amazon.com/dp/B0DS8TQ5HQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure Bedspreads Queen Size - Queen Quilt Bedding Set Navy Blue Quilt Lightweight Summer Comforter 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber**Bedsure**$50.07**4.6★**▲ 245%**](https://www.amazon.com/dp/B0G7K7DXZM) [**WDCOZY Light Blue Quilt King Size Bedding Set with 2 Pillow Shams Lightweight Soft Bedspread Coverlet Thin Comforter Bed Cover for All Season 3 Pieces 104x90 inches**WDCOZY**$36.21**3.8★**▲ 196%**](https://www.amazon.com/dp/B0FQ4TD4C4) [**Blue Ruffle Quilt Set Full/Queen Size 3 Pieces Shabby Chic Farmhouse Striped Bedspread Coverlet Set Solid Lightweight Soft Microfiber Bed Cover for All Season (1 Ruffled Quilt + 2 Pillow Shams)**Flysheep**$38.54**4.4★**▲ 174%**](https://www.amazon.com/dp/B0FX842JPS) [**palassio Striped Navy Blue 100% Cotton Quilt Queen Size Bedding Sets Lightweight Crinkly Channel Pick Stitch Textured Bedspread Soft Shabby Chic Farmhouse Country Coverlet for All Season 2 Shams**palassio**$65.50**4.5★**▲ 143%**](https://www.amazon.com/dp/B0FN7286ZT) [**Loves cabin Twin Quilt Set Navy Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 2 Pieces (1 Quilt 1 Pillow Sham)**Love's cabin**$29.67**4.5★**▲ 122%**](https://www.amazon.com/dp/B08ZN9R3Y6)
**~~View all trending →~~**
## **What buyers say about navy quilt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Beautiful color”*
**Quality-Overall**11%
*“Seems well made”*
**Weight Light**9%
*“This is a Beautiful Lightweight Bedspread”*
**Soft Feel**7%
*“Soft to the touch”*
**Upholstery/Fabric Quality**6%
*“Quality of fabric”*
**Comfort-Overall**6%
*“So comfortable”*
**Size-Overall**6%
*“The fit was great on the bed”*
**Value For Money**5%
*“For the price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Stitch/Finish/Polish**4%
*“Can pick easily bc stitching”*
### **What buyers complain about **
**Size-Overall**12%
*“Way too short”*
**Quality-Overall**10%
*“quality is mid”*
**Color**9%
*“Color was little darker”*
**Thickness**8%
*“Thicker than expected”*
**Durability**5%
*“Did not last”*
**Material Quality**4%
*“very cheap material”*
**Stitch/Finish/Polish**4%
*“stitching fell apart within days of using”*
**Pilling/Linting**3%
*“Comforter ruined by pilling”*
**Washability**2%
*“Does not wash well at all”*
**Advertised Vs Actual Product**2%
*“not like the picture portrayed”*
### **Top return reasons **
**Color**40%
**Size-Overall**18%
**Material Quality**7%
**Thin**6%
**Advertised Vs Actual Product**6%
**Display Colors**4%
**Quality-Overall**4%
**Stitch/Finish/Polish**3%
**Thickness**2%
**Value For Money**2%
## **Common questions**
- **Is navy quilt profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 87 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the navy quilt niche?**
- 32 brands and 37 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in navy quilt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.4% — above our launch gate.
- **When does demand for navy quilt peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the navy quilt niche?**
- Listings span $22.53–$156.07; the average listing price is $49.46 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.
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