---
title: "Reviews — navy blue throw pillows - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-throw-pillows/reviews"
last_updated: "2026-08-10T11:00:18.945Z"
locale: en
meta:
  description: "Niche score 55/100 · $319K/yr market · 1.1M searches/yr · $18.20 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $319K/yr market · 1.1M searches/yr · $18.20 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — navy blue throw pillows - Flapen"
---

# **navy blue throw pillows**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.6%) keeps it on the watch list.

Market size 52Growth 37Conversion 19Competition 97Returns 43Price range 76Avg price 83Brand share 90Review moat 29Quality gap 28

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$18.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.27–$42.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$319K**

$319K/yr · 1.1M searches

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+9.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,569.57**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

## Reviews