---
title: "Search terms — navy blue shower curtain - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-shower-curtain/search-terms"
last_updated: "2026-08-11T01:45:21.235Z"
locale: en
meta:
  description: "Niche score 53/100 · $263K/yr market · 638K searches/yr · $20.77 avg price. Soft demand (-0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $263K/yr market · 638K searches/yr · $20.77 avg price. Soft demand (-0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — navy blue shower curtain - Flapen"
---

# **navy blue shower curtain**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-0.1% this quarter) keeps it on the watch list.

Market size 48Growth 25Conversion 25Competition 90Returns 38Price range 71Avg price 89Brand share 95Review moat 40Quality gap 25

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****$20.77**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.92–$35.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$263K**

$263K/yr · 638K searches

**Review moat**

**Okay****2,480.86**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms