---
title: "Navy Blue Shower Curtain — $263K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-shower-curtain"
last_updated: "2026-08-10T21:51:12.212Z"
locale: en
meta:
description: "Niche score 53/100 · $263K/yr market · 638K searches/yr · $20.77 avg price. Soft demand (-0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $263K/yr market · 638K searches/yr · $20.77 avg price. Soft demand (-0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Shower Curtain — $263K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue shower curtain**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-0.1% this quarter) keeps it on the watch list.
Market size 48Growth 25Conversion 25Competition 90Returns 38Price range 71Avg price 89Brand share 95Review moat 40Quality gap 25
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.92–$35.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$263K**
$263K/yr · 638K searches
**Review moat**
**Okay****2,480.86**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, navy blue shower curtain is a $263K/yr Amazon United States market (638K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue shower curtain market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$260K–$312K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**36%**
Top 20: 72%
**Top-5 click share**
**25%**
Top 20: 53%
**Open market**
**60%**
- Aiyufeng10% - Dynamene8% - BTTN7% - XOGUIBO7% - Amazon Basics4% - Blgiont4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/navy-blue-shower-curtain/trend)
## **Top navy blue shower curtain search terms**
- **navy blue shower curtain**182K/yr-7.8%2.0% conv. - **blue floral shower curtain**60K/yr+20.1%0.8% conv. - **dark blue shower curtain**43K/yr-2.9%2.0% conv. - **navy blue shower curtains for bathroom**47K/yr-27.3%2.0% conv. - **baby blue shower curtain**34K/yr+6.6%0.7% conv. - **blue striped shower curtain**26K/yr+56.9%0.9% conv. - **dusty blue shower curtain**29K/yr+1.1%0.5% conv. - **navy and white shower curtain**30K/yr-2.8%0.9% conv. - **royal blue shower curtain**29K/yr-8.2%0.2% conv. - **shower curtain navy blue**25K/yr+8.9%2.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/navy-blue-shower-curtain/search-terms)
## **Top navy blue shower curtain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$24K12%$32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aiyufeng Moga Navy Blue Fabric Shower Curtains for Bathroom - Blue Hotel Spa Polyester Cloth Bath Curtain with 12 Holes 72x72 Machine Washable Navy Blue**Aiyufeng**$8.11**4.7★2,716 rev](https://www.amazon.com/dp/B0C9T4JW8X) [2**Dynamene Thick Fabric Shower Curtains for Bathroom - Waffle Weave Heavy Duty 256GSM Hotel Spa Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks 72x72 Navy Blue**Dynamene**$20.00**4.7★25,061 rev](https://www.amazon.com/dp/B09CYT7K41) [3**Amazon Basics Waffle Weave Bathroom Shower Curtain 100% Polyester 72 x 72 Navy Blue**Amazon Basics**$11.66**4.5★4,713 rev](https://www.amazon.com/dp/B07FCLHPPT) [4**Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**4.8★204 rev](https://www.amazon.com/dp/B0G7JYYXMW) [5**XOGUIBO Navy Blue Shower Curtain Linen Coastal Ocean Striped Shower Curtains for Bathroom with Tassel 72 X 72**XOGUIBO**$24.75**4.4★148 rev](https://www.amazon.com/dp/B0FKGG8C2P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMEIDEAS Blue and White Floral Shower Curtain 72x72 Inch Modern Shower Curtains for Bathroom with Hooks Waterproof Fabric SPA Bathroom Decor**HOMEIDEAS**$16.10**43 rev3mo ago](https://www.amazon.com/dp/B0FNMPFXM5) [**Slozzi Linen Blue Floral Toile Shower Curtain Linen Textured Fabric with 12 Rustproof Metal Hooks Wrinkle Resistant Cloth Machine Washable Bathroom Decor for Cottage Core Style W72* L72**Slozzi**$18.96**47 rev5mo ago](https://www.amazon.com/dp/B0G52L9Y2P) [**Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**204 rev5mo ago](https://www.amazon.com/dp/B0G7JYYXMW) [**NDDYCU Farmhouse Stripe Shower Curtain Navy Blue Vintage Linen Shower Curtains for Bathroom 72 W X 72 L**NDDYCU**$23.89**7 rev8mo ago](https://www.amazon.com/dp/B0FZGLS8XS) [**Ebesto Navy Blue Shower Curtain 72 Inch Length 1 Piece Waffle Embossed Textured Soft Fabric Hotel Shower Curtain for Bathroom Modern Polyester Water Repellent Cloth Bath Decor 72Wx72L Inches**Ebesto**$9.31**140 rev8mo ago](https://www.amazon.com/dp/B0FNWRJKZN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NDDYCU Farmhouse Stripe Shower Curtain Navy Blue Vintage Linen Shower Curtains for Bathroom 72 W X 72 L**NDDYCU**$23.89**5.0★**▲ 160%**](https://www.amazon.com/dp/B0FZGLS8XS) [**Slozzi Linen Blue Floral Toile Shower Curtain Linen Textured Fabric with 12 Rustproof Metal Hooks Wrinkle Resistant Cloth Machine Washable Bathroom Decor for Cottage Core Style W72* L72**Slozzi**$18.96**4.8★**▲ 156%**](https://www.amazon.com/dp/B0G52L9Y2P) [**Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**4.8★**▲ 135%**](https://www.amazon.com/dp/B0G7JYYXMW) [**HOMEIDEAS Blue and White Floral Shower Curtain 72x72 Inch Modern Shower Curtains for Bathroom with Hooks Waterproof Fabric SPA Bathroom Decor**HOMEIDEAS**$16.10**4.4★**▲ 105%**](https://www.amazon.com/dp/B0FNMPFXM5) [**Ebesto Navy Blue Shower Curtain 72 Inch Length 1 Piece Waffle Embossed Textured Soft Fabric Hotel Shower Curtain for Bathroom Modern Polyester Water Repellent Cloth Bath Decor 72Wx72L Inches**Ebesto**$9.31**4.4★**▲ 84%**](https://www.amazon.com/dp/B0FNWRJKZN)
**~~View all trending →~~**
## **What buyers say about navy blue shower curtain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent Quality”*
**Color**18%
*“Beautiful color”*
**Upholstery/Fabric Quality**7%
*“Quality fabric”*
**Design-Overall**7%
*“beautiful classic design”*
**Value For Money**6%
*“Amazing value”*
**Advertised Vs Actual Product**6%
*“As described”*
**Material Quality**5%
*“It is a nice heavy material”*
**Size-Overall**3%
*“Fits great”*
**Durability**2%
*“It is durable”*
**Washability**2%
*“washes up well”*
### **What buyers complain about **
**Color**14%
*“It is darker than what it looks like in the photos”*
**Quality-Overall**12%
*“Defective - Poor Quality Control”*
**Thickness**7%
*“While the curtain is thick”*
**Material Quality**6%
*“The material feels cheap”*
**Advertised Vs Actual Product**5%
*“Not as Described”*
**Size-Overall**3%
*“It sounds like a small thing”*
**Water Resistance**3%
*“it is not water proof at all”*
**Stitch/Finish/Polish**3%
*“The quality of the stitching is minimal”*
**Weight Heavy**2%
*“it is slightly heavier than most”*
**Value For Money**2%
*“the overall value just isnt there for me”*
### **Top return reasons **
**Color**45%
**Size-Overall**16%
**Material Quality**11%
**Advertised Vs Actual Product**6%
**Display Colors**5%
**Quality-Overall**3%
**Thin**2%
**Value For Money**2%
**Design-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is navy blue shower curtain profitable to sell on Amazon United States?**
- The niche generates $263K/yr across 85 tracked products. 13 of 29 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the navy blue shower curtain niche?**
- 56 brands and 62 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in navy blue shower curtain?**
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 4.0%.
- **When does demand for navy blue shower curtain peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the navy blue shower curtain niche?**
- Listings span $6.92–$35.04; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 2,481 reviews — the moat a new listing must climb.
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