---
title: "Navy Blue Sheets King — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-sheets-king"
last_updated: "2026-08-06T01:42:34.726Z"
locale: en
meta:
description: "Niche score 46/100 · $86K/yr market · 66K searches/yr · $33.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $86K/yr market · 66K searches/yr · $33.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Sheets King — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue sheets king**
**Skip it**
A deep review moat (152,121 avg reviews) — this niche doesn't clear our bar today.
Market size 22Growth 26Conversion 49Competition 56Returns 74Price range 87Avg price 95Brand share 54Review moat 0Quality gap 40
**Avg price**
**Incredible****$33.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$15.84–$109.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$86K**
$86K/yr · 66K searches
**Review moat**
**Bad****152,120.61**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, navy blue sheets king is a $86K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue sheets king market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$83K–$100K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**73%**
Top 20: 98%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**24%**
- CGK Unlimited28% - Amazon Basics19% - Utopia Bedding13% - ILAVANDE6% - Danjor Linens6% - Sweet Home Collection4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/navy-blue-sheets-king/trend)
## **Top navy blue sheets king search terms**
- **blue king sheets**10K/yr+5.7%1.6% conv. - **blue sheets king**10K/yr-7.3%1.3% conv. - **blue king size sheets**8K/yr+6.7%1.5% conv. - **light blue king sheets**6K/yr+16.7%4.1% conv. - **navy blue sheets king**6K/yr-10.4%4.3% conv. - **navy blue king size sheets**7K/yr-27.0%6.7% conv. - **light blue sheets king**4K/yr+3.6%3.2% conv. - **navy blue king sheets**4K/yr+14.5%4.7% conv. - **navy king sheets**3K/yr+63.1%6.5% conv. - **king sheets blue**3K/yr-11.2%2.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/navy-blue-sheets-king/search-terms)
## **Top navy blue sheets king products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft & Wrinkle Free Sheets - Navy Blue Oeko-Tex Bed Sheet Set**CGK Unlimited**$32.68**4.5★447,296 rev](https://www.amazon.com/dp/B06X9MBFRP) [2**King Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Navy)**Utopia Bedding**$20.20**4.6★240,702 rev](https://www.amazon.com/dp/B00J602DTG) [3**Amazon Basics Lightweight Super Soft Easy Care Breathable Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets Machine Washable Wrinkle Resistant King Navy Blue Solid**Amazon Basics**$18.52**4.6★473,032 rev](https://www.amazon.com/dp/B00Q7OB71E) [4**Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Navy Blue**CGK Unlimited**$47.21**4.4★102,414 rev](https://www.amazon.com/dp/B07F94TPR3) [5**Danjor Linens Bed Sheet Set King Size for Hot Sleepers Hotel Premium Sheets with 4 Pillowcases Lightweight Brushed Microfiber Deep Pockets Breathable Cooling 6 Piece Bedding Sets Ice Blue**Danjor Linens**$29.48**4.5★152,906 rev](https://www.amazon.com/dp/B079RZBRFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bedsure Deep Pocket King Sheet Set - 6 Piece Prewashed Ultra-Soft King Size Sheets Set Fits Mattresses Up to 18 Inches Thick Breathable & Secure Fit Hotel Luxury Bedding Dusty Blue**Bedsure**$40.06**1,172 rev1y ago](https://www.amazon.com/dp/B0FC2BPXGV) [**Laura Ashley - King Size Sheet Set 100% Cotton Percale Bedding with Matching Pillowcases Fully Elastic Fitted Sheet Deep Pocket Floral Room Decor (Francesca Blue)**Laura Ashley**$56.55**3,087 rev2y ago](https://www.amazon.com/dp/B0CV74KJVN) [**NSNLGSGC Light Blue Gingham King Sheet Set Soft Brushed Microfiber Baby Blue Plaid King Bed Sheets 4-Pieces Grid Sheet Set with Deep Pocket**NSNLGSGC**$34.59**530 rev2y ago](https://www.amazon.com/dp/B0CSD3YFBC) [**MICORAL King Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces King Denim Blue)**MICORAL**$20.19**2,590 rev2y ago](https://www.amazon.com/dp/B0CHYNNV7T) [**ILAVANDE King Size 6 Piece Bed Sheets Set Baby Blue - 1800 Series Microfiber Deep Pockets Wrinkle & Fade Resistant 5-Star Hotel Sleeping Experience**ILAVANDE**$22.48**13,231 rev3y ago](https://www.amazon.com/dp/B0BX9FFWCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure Deep Pocket King Sheet Set - 6 Piece Prewashed Ultra-Soft King Size Sheets Set Fits Mattresses Up to 18 Inches Thick Breathable & Secure Fit Hotel Luxury Bedding Dusty Blue**Bedsure**$40.06**4.2★**▲ 180%**](https://www.amazon.com/dp/B0FC2BPXGV) [**LuxClub 4 PC King Sheet Set Breathable Luxury Bed Sheets Deep Pockets 18 Wrinkle Free Cooling Bed Sheets Machine Washable Hotel Bedding Silky Soft - Sky King**LuxClub**$34.35**4.4★**▲ 172%**](https://www.amazon.com/dp/B071NPJZTT) [**Amazon Basics Lightweight Super Soft Easy Care Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets King Light Blue Solid**Amazon Basics**$19.86**4.6★**▲ 92%**](https://www.amazon.com/dp/B07QT9TQ8H) [**Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free & Comfy - Extra Deep Pockets - Light Blue**CGK Unlimited**$47.75**4.4★**▲ 77%**](https://www.amazon.com/dp/B07F96Y17Q) [**MICORAL King Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces King Denim Blue)**MICORAL**$20.19**4.5★**▲ 66%**](https://www.amazon.com/dp/B0CHYNNV7T)
**~~View all trending →~~**
## **What buyers say about navy blue sheets king**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**25%
*“soft to the touch”*
**Comfort-Overall**14%
*“Extremely comfortable”*
**Quality-Overall**13%
*“Great quality for your buck”*
**Size-Overall**10%
*“Fits bed beautifully”*
**Value For Money**9%
*“GREAT PRICE”*
**Color**6%
*“colors are pretty”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Warmth**2%
*“Very comfortable in summer and winter: handles cold and hot temperature well”*
**Sleep Quality**2%
*“our sleep quality has improved”*
**Washability**2%
*“they held up great in the wash”*
### **What buyers complain about **
**Quality-Overall**11%
*“Poor quality control”*
**Size-Overall**10%
*“Not large enough”*
**Thickness**10%
*“Was thicker than I expected”*
**Hard Feel**5%
*“Not Soft”*
**Durability**4%
*“they are falling apart”*
**Pilling/Linting**4%
*“very prone to pilling”*
**Washability**3%
*“there is snags all over the bed from the first wash”*
**Stitch/Finish/Polish**3%
*“The sheets ripped at the seams after a few washes”*
**Stretchability/Expandability/Elasticity**3%
*“The elastic isn't that great”*
**Material Quality**3%
*“I am very disappointed in the quality of the fabric”*
### **Top return reasons **
**Color**27%
**Size-Overall**21%
**Material Quality**18%
**Advertised Vs Actual Product**4%
**Thin**4%
**Value For Money**4%
**Quality-Overall**4%
**Display Colors**3%
**Hard Feel**2%
**Soft Feel**2%
## **Common questions**
- **Is navy blue sheets king profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the navy blue sheets king niche?**
- 22 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in navy blue sheets king?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.1%.
- **When does demand for navy blue sheets king peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the navy blue sheets king niche?**
- Listings span $15.84–$109.09; the average listing price is $33.30 (sweet spot $15–$100). The average incumbent carries 152,121 reviews — the moat a new listing must climb.
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