---
title: "Navy Blue Flowers — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-flowers"
last_updated: "2026-08-06T13:49:07.487Z"
locale: en
meta:
description: "Niche score 56/100 · $218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Flowers — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue flowers**
**Worth a look**
Shows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 35Conversion 43Competition 91Returns 21Price range 88Avg price 95Brand share 96Review moat 47Quality gap 28
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$24.68**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$9.88–$69.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,764.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$218K**
$218K/yr · 257K searches
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue flowers is a $218K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue flowers market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$197K–$247K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,591**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**32%**
Top 20: 73%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**64%**
- DuHouse12% - Floroom6% - Mocoosy5% - Alifst5% - LVEFIT4% - Fqueelvys4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
5K3KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul, Aug · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/navy-blue-flowers/trend)
## **Top navy blue flowers search terms**
- **navy blue flowers**81K/yr+8.2%2.2% conv. - **navy blue artificial flowers**22K/yr+18.6%1.9% conv. - **dark blue flowers**19K/yr+18.8%1.5% conv. - **navy blue roses**19K/yr+14.0%4.0% conv. - **navy flowers**20K/yr+0.1%2.1% conv. - **navy blue flowers artificial**17K/yr+6.9%2.3% conv. - **dark blue artificial flowers**9K/yr+10.0%2.0% conv. - **navy blue silk flowers**8K/yr+12.4%2.0% conv. - **navy blue flowers for centerpieces**9K/yr-14.8%1.7% conv. - **flores azul marino**6K/yr+47.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/navy-blue-flowers/search-terms)
## **Top navy blue flowers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DuHouse 25Pcs Artificial Flowers Foam Roses Real Touch with Stems**DuHouse**$15.43**4.7★1,759 rev](https://www.amazon.com/dp/B09R7PMCHY) [2**Mocoosy 50Pcs Roses Artificial Flowers Navy Blue Fake Roses for Decorations Real Touch Foam Rose Bulk with Stems DIY Wedding Bouquet Bridal Shower Centerpieces Floral Arrangement Party Table Decor**Mocoosy**$27.04**4.7★5,863 rev](https://www.amazon.com/dp/B09JNNB5B2) [3**DuHouse 50Pcs Artificial Roses Flowers Fake Roses with Stems Real Touch Foam Flowers for DIY Wedding Bouquet Party Centerpiece Floral Arrangement Party Home Decor(Navy Blue)**DuHouse**$24.22**4.7★1,759 rev](https://www.amazon.com/dp/B0DZX89Y4F) [4**Alifst 25pcs Artificial FlowerReal Touch Artificial Foam Roses Decoration DIY for Wedding Bridesmaid Bridal Bouquet Centerpieces Party - Navy Blue**Alifst**$15.59**4.8★917 rev](https://www.amazon.com/dp/B07CNW9D6G) [5**LELEE 108 Pcs Artificial Flowers Fake Silk Roses Long Stem Rose Bouquet Wedding Party Home Decor for DIY Baby Shower Centerpieces Tables Home Decorations(Navy Blue)**LELEE**$21.12**4.6★684 rev](https://www.amazon.com/dp/B0F8W2GQ2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TINGE TIME Roses Artificial Flowers Blue Faux Flowers Bulk for DIY Bridal Wedding Bouquets Baby Shower Centerpiece Table Home Decorations(Navy Blue)**TINGE TIME**$24.82**454 rev11mo ago](https://www.amazon.com/dp/B0FLPD3YH1) [**LELEE 108 Pcs Artificial Flowers Fake Silk Roses Long Stem Rose Bouquet Wedding Party Home Decor for DIY Baby Shower Centerpieces Tables Home Decorations(Navy Blue)**LELEE**$21.12**684 rev1y ago](https://www.amazon.com/dp/B0F8W2GQ2W) [**AVIVIHO 65pcs Fake Flowers Navy Blue Hydrangea Artificial Flowers Bulk (Not Squished No Steaming Need) Silk Flowers with Stems for Wedding Decor Home Baby Shower Table Centerpieces Decoration**AVIVIHO**$41.44**5,120 rev1y ago](https://www.amazon.com/dp/B0F66GMSZ2) [**LVEFIT 10 Pcs Navy Blue Fake Mums Long Stem Flowers Faux Kiku Flower Bulk Silk Flowers Mini Chrysanthemum Floral Arrangements Artificial Flowers Chrysanth Mini Fake Flower**LVEFIT**$21.49**67 rev1y ago](https://www.amazon.com/dp/B0DTG97L1C) [**DuHouse 50Pcs Artificial Roses Flowers Fake Roses with Stems Real Touch Foam Flowers for DIY Wedding Bouquet Party Centerpiece Floral Arrangement Party Home Decor(Navy Blue)**DuHouse**$24.22**1,759 rev1y ago](https://www.amazon.com/dp/B0DZX89Y4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Floroom Artificial Flowers 25pcs Real Looking Navy Blue Foam Fake Roses with Stems for DIY Wedding Bouquets Bridal Shower Centerpieces Party Tables Home Decorations**Floroom**$16.49**4.8★**▲ 98%**](https://www.amazon.com/dp/B08Q33QW4C) [**DuHouse 10pcs Fake Roses Artificial Silk Flowers Faux Rose(Navy Blue)**DuHouse**$17.45**4.6★**▲ 85%**](https://www.amazon.com/dp/B0CCRTBXFX) [**DuHouse 50Pcs Artificial Roses Flowers Fake Roses with Stems Real Touch Foam Flowers for DIY Wedding Bouquet Party Centerpiece Floral Arrangement Party Home Decor(Navy Blue)**DuHouse**$24.22**4.7★**▲ 76%**](https://www.amazon.com/dp/B0DZX89Y4F) [**AVIVIHO 65pcs Fake Flowers Navy Blue Hydrangea Artificial Flowers Bulk (Not Squished No Steaming Need) Silk Flowers with Stems for Wedding Decor Home Baby Shower Table Centerpieces Decoration**AVIVIHO**$41.44**4.6★**▲ 47%**](https://www.amazon.com/dp/B0F66GMSZ2) [**6PCS Navy Blue Silk Cosmos Flowers 24 Wild Flowers Artificial Fake Flowers Arrangement for Wedding Party Kitchens Home Decoration(Navy Blue)**Fqueelvys**$19.72**4.7★**▲ 38%**](https://www.amazon.com/dp/B0DRCMXK7F)
**~~View all trending →~~**
## **What buyers say about navy blue flowers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Vibrant color”*
**Quality-Overall**19%
*“Great quality and very easy to store”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Great price”*
**Design-Overall**4%
*“The design is very cute”*
**Advertised Vs Actual Product**3%
*“Exactly what I need”*
**Soft Feel**3%
*“They are beautiful, soft foam”*
**Embellishment/Embroidery Quality**3%
*“These flowers are gorgeous”*
**Shape/Style**3%
*“Nice and stylish”*
**Size-Overall**2%
*“I knew instantly theyd be a perfect fit”*
### **What buyers complain about **
**Color**19%
*“NOT TRUE TO COLOR”*
**Size-Overall**17%
*“the flowers are small”*
**Quality-Overall**14%
*“I was disappointed by the quality control issues”*
**Advertised Vs Actual Product**8%
*“Picture is deceiving”*
**Value For Money**6%
*“Dollar stores same type are cheaper”*
**Assembly/Installation**5%
*“they had to be put together”*
**Smell**4%
*“They have a very gross fishy dirty smell to them”*
**Weight Heavy**3%
*“Wasnt as heavy as I thought”*
**Adhesion/Stickiness**2%
*“the glue does nothing to it”*
**Design-Overall**2%
*“wasnt happy with stem design”*
### **Top return reasons **
**Color**38%
**Size-Overall**20%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Material Quality**5%
**Display Colors**4%
**Value For Money**4%
**Assembly/Installation**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
## **Common questions**
- **Is navy blue flowers profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 75 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the navy blue flowers niche?**
- 49 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in navy blue flowers?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 6.1% — above our launch gate.
- **When does demand for navy blue flowers peak?**
- Demand peaks in May–Jul–Aug; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the navy blue flowers niche?**
- Listings span $9.88–$69.44; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 1,765 reviews — the moat a new listing must climb.
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