---
title: "Navy Blue Comforter King Size — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-comforter-king-size"
last_updated: "2026-08-07T16:04:28.592Z"
locale: en
meta:
description: "Niche score 40/100 · $76K/yr market · 210K searches/yr · $57.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $76K/yr market · 210K searches/yr · $57.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Comforter King Size — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue comforter king size**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 19Growth 14Conversion 8Competition 79Returns 36Price range 28Avg price 90Brand share 70Review moat 24Quality gap 42
**Avg price**
**Great****$57.65**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$30.92–$281.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,919.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$76K**
$76K/yr · 210K searches
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, navy blue comforter king size is a $76K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue comforter king size market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**63%**
Top 20: 93%
**Top-5 click share**
**36%**
Top 20: 67%
**Open market**
**33%**
- CozyLux31% - HYMOKEGE13% - Bedsure9% - Love's cabin6% - HIMEET5% - WDCOZY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -21.1% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/navy-blue-comforter-king-size/trend)
## **Top navy blue comforter king size search terms**
- **navy blue king size comforter set**31K/yr-25.5%1.1% conv. - **navy comforter king**27K/yr-11.5%0.8% conv. - **navy blue comforter set king**8K/yr+79.7%0.9% conv. - **navy king size comforter set**16K/yr-30.2%1.4% conv. - **blue and white king comforter set**9K/yr-11.6%0.2% conv. - **blue and white comforter set king**9K/yr+12.8%0.2% conv. - **navy king comforter**11K/yr+0.7%0.9% conv. - **navy blue king comforter**10K/yr-18.8%1.1% conv. - **california king comforter set blue**9K/yr-37.9%0.1% conv. - **blue california king comforter set**9K/yr-30.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/navy-blue-comforter-king-size/search-terms)
## **Top navy blue comforter king size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HYMOKEGE Navy Blue King Size Comforter Set Seersucker 7 Pieces All Season Luxury Bed in a Bag for Bedroom Bedding Set with Comforters Sheets Pillowcases & Shams**HYMOKEGE**$52.20**4.5★10,726 rev](https://www.amazon.com/dp/B0BNJFMPYC) [2**CozyLux King Size Comforter Set Navy Blue 3 Pieces Lightweight Down Alternative Quilted Bedding Sets All Season Soft Breathable Solid Comforter with 2 Pillowcases Soft Luxury Bed Set for Home**CozyLux**$39.69**4.5★5,298 rev](https://www.amazon.com/dp/B0DCJMT63V) [3**Loves cabin King Size Quilt Set Navy Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)**Love's cabin**$37.37**4.6★21,959 rev](https://www.amazon.com/dp/B08ZN95BHL) [4**CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams**CozyLux**$55.78**4.6★9,763 rev](https://www.amazon.com/dp/B0FZ9TH3KZ) [5**FUANNA King Size Comforter Set 7 Pieces Luxury King Comforter Set All Season Soft King Bedding Set with Lightweight Fluffy Comforter Flat Sheet Fitted Sheet Pillowcases & Pillow Shams Navy Blue**FUANNA**$37.26**4.5★255 rev](https://www.amazon.com/dp/B0FR558X4F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIMEET King Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (104x90) with 2 Pillowcases Navy Blue**HIMEET**$31.03**82 rev6mo ago](https://www.amazon.com/dp/B0GFT31RXZ) [**Bedsure King Size Comforter Set Navy Soft Prewashed King Bedding Quilted Comforter with Circle Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams**Bedsure**$32.83**288 rev7mo ago](https://www.amazon.com/dp/B0FJYCXZ5D) [**CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams**CozyLux**$55.78**9,763 rev8mo ago](https://www.amazon.com/dp/B0FZ9TH3KZ) [**MUXHOMO King Size Comforter Set All Season Ultra Soft Down Alternative Bedding - 3 Piece Lightweight Bed Set Includes 1 Comforter (104x90) and 2 Pillow Shams (20x36) Navy Blue**MUXHOMO**$32.44**1,091 rev9mo ago](https://www.amazon.com/dp/B0FVWZ3KP3) [**FUANNA King Size Comforter Set 7 Pieces Luxury King Comforter Set All Season Soft King Bedding Set with Lightweight Fluffy Comforter Flat Sheet Fitted Sheet Pillowcases & Pillow Shams Navy Blue**FUANNA**$37.26**255 rev10mo ago](https://www.amazon.com/dp/B0FR558X4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HIMEET King Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (104x90) with 2 Pillowcases Navy Blue**HIMEET**$31.03**4.5★**▲ 353%**](https://www.amazon.com/dp/B0GFT31RXZ) [**MUXHOMO King Size Comforter Set All Season Ultra Soft Down Alternative Bedding - 3 Piece Lightweight Bed Set Includes 1 Comforter (104x90) and 2 Pillow Shams (20x36) Navy Blue**MUXHOMO**$32.44**4.5★**▲ 318%**](https://www.amazon.com/dp/B0FVWZ3KP3) [**Sheet&Joy King Size Comforter Set 7-Piece Bed in a Bag Pintuck Bedding Set for All Season Includes Comforter Flat Sheet Fitted Sheet Pillowcases and Pillowshams Navy Blue**Sheet&Joy**$33.12**4.6★**▲ 291%**](https://www.amazon.com/dp/B0F6JR7MJV) [**CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams**CozyLux**$55.78**4.6★**▲ 201%**](https://www.amazon.com/dp/B0FZ9TH3KZ) [**WDCOZY Navy Blue King Size Quilt Bedding Sets with Pillow Shams Lightweight Soft Bedspread Coverlet Quilted Blanket Thin Comforter Bed Cover All Season Summer Spring 3 Pieces 104x90 inches**WDCOZY**$48.08**4.4★**▲ 198%**](https://www.amazon.com/dp/B0C1GC43YF)
**~~View all trending →~~**
## **What buyers say about navy blue comforter king size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“So comfortable”*
**Soft Feel**16%
*“Soft and fluffy”*
**Quality-Overall**10%
*“Great quality, smooth and sleek”*
**Color**9%
*“color is accurate”*
**Warmth**5%
*“Beautiful and warm”*
**Size-Overall**5%
*“Fits on the bed perfect”*
**Weight Light**5%
*“not too light”*
**Value For Money**5%
*“Great value”*
**Advertised Vs Actual Product**3%
*“As shown”*
**Upholstery/Fabric Quality**2%
*“High quality soft fabric”*
### **What buyers complain about **
**Size-Overall**12%
*“too big”*
**Color**7%
*“The color is off”*
**Quality-Overall**7%
*“Disappointed with the quality”*
**Advertised Vs Actual Product**6%
*“Pictures are extremely misleading”*
**Material Quality**4%
*“Very thin material too”*
**Thickness**3%
*“Its on the thicker side to me”*
**Comfort-Overall**3%
*“Not comfortable at all”*
**Washability**3%
*“difficult to wash”*
**Stitch/Finish/Polish**2%
*“Unfortunately, the blue faded and the seams started to open up”*
**Value For Money**2%
*“Cheap, no difference”*
### **Top return reasons **
**Size-Overall**29%
**Color**28%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Thin**4%
**Quality-Overall**4%
**Comfort-Overall**3%
**Display Colors**3%
**Value For Money**2%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is navy blue comforter king size profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 61 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the navy blue comforter king size niche?**
- 30 brands and 39 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in navy blue comforter king size?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.1%.
- **When does demand for navy blue comforter king size peak?**
- Demand peaks in Mar; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the navy blue comforter king size niche?**
- Listings span $30.92–$281.74; the average listing price is $57.65 (sweet spot $15–$100). The average incumbent carries 5,920 reviews — the moat a new listing must climb.
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