---
title: "Trend — navy blue bathroom rugs - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-bathroom-rugs/trend"
last_updated: "2026-08-09T20:38:29.797Z"
locale: en
meta:
  description: "Niche score 56/100 · $373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — navy blue bathroom rugs - Flapen"
---

# **navy blue bathroom rugs**

**Worth a look**

Shows a sweet-spot price point ($19.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 35Conversion 41Competition 71Returns 48Price range 77Avg price 86Brand share 77Review moat 20Quality gap 60

**Avg price**

**Great****$19.59**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$9.03–$35.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$373K**

$373K/yr · 588K searches

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,555.57**

avg incumbent reviews — the moat a new listing must climb

## Trend