---
title: "Navy Blue Bathroom Rugs — $373K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-bathroom-rugs"
last_updated: "2026-08-10T18:57:23.663Z"
locale: en
meta:
description: "Niche score 56/100 · $373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Bathroom Rugs — $373K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue bathroom rugs**
**Worth a look**
Shows a sweet-spot price point ($19.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 35Conversion 41Competition 71Returns 48Price range 77Avg price 86Brand share 77Review moat 20Quality gap 60
**Avg price**
**Great****$19.59**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.03–$35.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$373K**
$373K/yr · 588K searches
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,555.57**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, navy blue bathroom rugs is a $373K/yr Amazon United States market (588K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue bathroom rugs market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$294K–$392K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **—flat
**Sellers**
**31**
**Top-5 brand share**
**58%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**38%**
- H.VERSAILTEX25% - HOMEIDEAS11% - Disolla9% - Ruggnovea8% - Arotive5% - Pauwer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +8.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/navy-blue-bathroom-rugs/trend)
## **Top navy blue bathroom rugs search terms**
- **navy blue bathroom rugs**183K/yr-5.4%2.1% conv. - **navy bathroom rug**64K/yr+23.3%2.2% conv. - **navy bath mat**42K/yr+50.9%2.9% conv. - **navy blue bath mat**37K/yr+31.9%3.2% conv. - **royal blue bathroom rugs**30K/yr-1.1%0.0% conv. - **blue and white bathroom rug**22K/yr+4.2%0.3% conv. - **navy blue bathroom rug**22K/yr+15.0%1.9% conv. - **navy blue bathroom rug set**26K/yr-25.2%1.5% conv. - **dusty blue bathroom rug**16K/yr+8.2%0.1% conv. - **blue shower mat**16K/yr+26.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/navy-blue-bathroom-rugs/search-terms)
## **Top navy blue bathroom rugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$19K10%$37K15%$56K20%$75K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs**H.VERSAILTEX**$10.73**4.3★24,228 rev](https://www.amazon.com/dp/B072JCRM9M) [2**H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)**H.VERSAILTEX**$24.86**4.3★76,030 rev](https://www.amazon.com/dp/B07DS7J2CZ) [3**Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy**Ruggnovea**$15.33**4.4★947 rev](https://www.amazon.com/dp/B0FC6K8CR9) [4**Arotive Bathroom Rugs Mat 24x16 Soft Absorbent Chenille Shaggy Bath Mat**Arotive**$13.60**4.5★10,862 rev](https://www.amazon.com/dp/B092ZCW2XZ) [5**Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink**Disolla**$9.99**4.4★224 rev](https://www.amazon.com/dp/B0FKGN26LH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exclusivo Mezcla Bathroom Rugs Mats 17x24 Navy Blue**Exclusivo Mezcla**$9.36**249 rev7mo ago](https://www.amazon.com/dp/B0FK5GV1QR) [**YIHOUSE Navy Blue Bathroom Rugs 17x24 Quick Dry Non Slip Bath Rug Absorbent Machine Washable Thin Bath Mat for Restroom Floor Tub Laundry Room Home Decor**YIHOUSE**$12.10**139 rev8mo ago](https://www.amazon.com/dp/B0FZRW6VMV) [**Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink**Disolla**$9.99**224 rev11mo ago](https://www.amazon.com/dp/B0FKGN26LH) [**Disolla Navy Blue Bathroom Rug 20x32 Inch - Luxury Chenille Bath Mat Thick Shaggy Plush Absorbent Rug Non-Slip Machine Washable Mats for Bathroom Floor & Decor**Disolla**$18.72**224 rev11mo ago](https://www.amazon.com/dp/B0FKGQ8YC4) [**Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy**Ruggnovea**$15.33**947 rev1y ago](https://www.amazon.com/dp/B0FC6K8CR9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy**Ruggnovea**$15.33**4.4★**▲ 125%**](https://www.amazon.com/dp/B0FC6K8CR9) [**Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink**Disolla**$9.99**4.4★**▲ 94%**](https://www.amazon.com/dp/B0FKGN26LH) [**HUXMEYSON Bathroom Rugs Sets 3 Piece Non-Slip & Quick Dry Bath Mat Set Ultra Soft Velvet Bath Rugs for Bathroom Toilet and Shower Floor Navy**HUXMEYSON**$29.71**4.4★**▲ 79%**](https://www.amazon.com/dp/B0F2F3B4MX) [**HUXMEYSON 3-Piece Memory Foam Bathroom Rug Set Navy**HUXMEYSON**$24.65**4.5★**▲ 71%**](https://www.amazon.com/dp/B0F48B7752) [**OLANLY Bathroom Rugs 36x24 Extra Soft Absorbent Chenille Bath Rugs**OLANLY**$24.79**4.4★**▲ 63%**](https://www.amazon.com/dp/B0CFGW39XR)
**~~View all trending →~~**
## **What buyers say about navy blue bathroom rugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“Soft to the touch”*
**Quality-Overall**13%
*“This mat seems to be good quality”*
**Absorbency**9%
*“Good absorption”*
**Color**8%
*“Color is completely accurate”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**6%
*“Very affordable”*
**Grip**6%
*“No slip”*
**Size-Overall**5%
*“Perfect RV size”*
**Comfort-Overall**5%
*“It's comfortable”*
**Thickness**3%
*“really thick mat”*
### **What buyers complain about **
**Size-Overall**28%
*“This was not a good fit either”*
**Grip**12%
*“Doesnt grip at all”*
**Thickness**8%
*“this mat isn't thick as advertised, at all”*
**Quality-Overall**7%
*“Feels cheaply made”*
**Advertised Vs Actual Product**5%
*“False description”*
**Value For Money**3%
*“decided to go cheaper”*
**Absorbency**3%
*“not even that absorbent”*
**Durability**2%
*“its keeps coming apart”*
**Moist/Dry**2%
*“Drys easily”*
**Hard Feel**1%
*“not as soft”*
### **Top return reasons **
**Size-Overall**52%
**Color**18%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Thickness**4%
**Material Quality**3%
**Thin**2%
**Grip**2%
**Value For Money**1%
**Display Colors**1%
## **Common questions**
- **Is navy blue bathroom rugs profitable to sell on Amazon United States?**
- The niche generates $373K/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the navy blue bathroom rugs niche?**
- 24 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in navy blue bathroom rugs?**
- Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.2%.
- **When does demand for navy blue bathroom rugs peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the navy blue bathroom rugs niche?**
- Listings span $9.03–$35.50; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 13,556 reviews — the moat a new listing must climb.
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