---
title: "Navy Blue Balloons — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/navy-blue-balloons"
last_updated: "2026-08-07T14:17:10.367Z"
locale: en
meta:
description: "Niche score 46/100 · $198K/yr market · 276K searches/yr · $7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $198K/yr market · 276K searches/yr · $7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Balloons — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue balloons**
**Skip it**
Prices mostly outside the sweet spot ($5.06–$12.21) — this niche doesn't clear our bar today.
Market size 39Growth 67Conversion 84Competition 58Returns 47Price range 0Avg price 22Brand share 35Review moat 24Quality gap 27
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+47.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$198K**
$198K/yr · 276K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,309.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.84**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.06–$12.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, navy blue balloons is a $198K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue balloons market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$235K–$314K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**13%**
- PartyWoo44% - awenztech18% - Bezente11% - rubfac6% - Zesliwy5% - K.E.J.3% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.7% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/navy-blue-balloons/trend)
## **Top navy blue balloons search terms**
- **navy blue balloons**133K/yr+50.7%9.6% conv. - **navy balloons**48K/yr+50.2%11.4% conv. - **dark blue balloons**38K/yr+19.8%5.0% conv. - **globos azul marino**13K/yr+55.7%4.9% conv. - **navy blue balloons 12 inch**7K/yr+74.9%8.9% conv. - **metallic navy blue balloons**7K/yr+53.0%2.0% conv. - **navy blue ballons**5K/yr+49.4%8.9% conv. - **navy blue latex balloons**3K/yr+110.4%10.3% conv. - **navy blue balloon**4K/yr+44.4%6.8% conv. - **navy blue metallic balloons**4K/yr+39.1%3.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/navy-blue-balloons/search-terms)
## **Top navy blue balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$30K20%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PartyWoo Navy Blue Balloons 140pcs Different Sizes of 18 12 10 5 Inch Dark Blue Balloon Arch Kit Garland for Graduation Wedding Sports Baby Shower Birthday Bachelorette Party Decorations Blue-Z90**PartyWoo**$9.39**4.5★8,983 rev](https://www.amazon.com/dp/B0BZR44592) [2**Bezente Navy Blue Latex Party Balloons 100 Pack 12 inch Round Helium Navy Balloons for Wedding Graduation Retirement Birthday Sports Bachelorette Party Backdrop Decorations**Bezente**$8.35**4.6★13,546 rev](https://www.amazon.com/dp/B09W9RR1VP) [3**Awenztech 122pcs Navy Blue Balloons 18 12 10 5 inch Navy Blue Balloons Different Sizes Dark Blue Balloon Arch Kit for Graduation Wedding Birthday Party Decorations**awenztech**$6.91**4.6★2,122 rev](https://www.amazon.com/dp/B0DJ22PH39) [4**Navy Blue Balloons 12 inch Navy Latex Balloons 50pcs Party Balloon for Graduation Wedding Birthday Party Decorations**awenztech**$5.93**4.7★1,946 rev](https://www.amazon.com/dp/B0F32BT7P7) [5**PartyWoo Navy Blue Balloons 50pcs 12 Inch Dark Blue Latex Helium Balloons for Graduation New Year Wedding Sports Theme Boy Baby Shower Men Birthday Bachelorette Party Decorations Blue-Z90**PartyWoo**$6.89**4.5★12,045 rev](https://www.amazon.com/dp/B07ZFK9QQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60pcs Navy Blue and Gold Balloons 12inch White Metallic Gold Confetti Navy Blue Balloons for Baby Shower Graduation Birthday Party Decorations**Ecumutex**$5.51**247 rev9mo ago](https://www.amazon.com/dp/B0FRFKNPQX) [**50pcs Navy Blue Balloons 12inch Helium Quality Nile Blue Balloons for Graduation Wedding Baby Shower Birthday Baseball Party Decorations (With Ribbon & Glues)**ZizasAry**$5.06**468 rev11mo ago](https://www.amazon.com/dp/B0FJ9Q6ZJ9) [**Zesliwy Navy Blue Silver Balloons Kit 50pcs 12inch Royal Dark Blue Metallic Silver White Balloon with Confetti Latex Balloon for Wedding Graduation 2026 Birthday Anniversary Party Decorations**Zesliwy**$6.75**11,227 rev1y ago](https://www.amazon.com/dp/B0FGJ6NMBN) [**Zesliwy Navy Blue Gold Confetti Balloons Set 50pcs 12inch Royal Dark Blue Metallic Gold White Latex Balloons with Ribbon for Birthday Wedding Graduation 2026 Bridal Shower Party Decorations**Zesliwy**$6.73**11,227 rev1y ago](https://www.amazon.com/dp/B0FGJ441Z1) [**IXVAN Navy Blue Balloons 145pcs Different Sizes 5in 10in 12in 18in Dark Blue Round Latex Balloon Arch Kit Garland for Graduation Wedding Baby Shower Birthday Party Decoration**IXVAN**$9.90**334 rev1y ago](https://www.amazon.com/dp/B0F3D2QTC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUBFAC Navy Blue Balloons 120pcs 12 Inches Latex Balloons for Birthday Baby Shower Graduation Anniversary Wedding Party Supplies Garland Arch Decoration**rubfac**$5.26**4.6★**▲ 142%**](https://www.amazon.com/dp/B0CDZZCPH2) [**60pcs Navy Blue and Gold Balloons 12inch White Metallic Gold Confetti Navy Blue Balloons for Baby Shower Graduation Birthday Party Decorations**Ecumutex**$5.51**4.6★**▲ 106%**](https://www.amazon.com/dp/B0FRFKNPQX) [**Zesliwy Navy Blue Gold Confetti Balloons Set 50pcs 12inch Royal Dark Blue Metallic Gold White Latex Balloons with Ribbon for Birthday Wedding Graduation 2026 Bridal Shower Party Decorations**Zesliwy**$6.73**4.7★**▲ 92%**](https://www.amazon.com/dp/B0FGJ441Z1) [**Zesliwy Navy Blue Silver Balloons Kit 50pcs 12inch Royal Dark Blue Metallic Silver White Balloon with Confetti Latex Balloon for Wedding Graduation 2026 Birthday Anniversary Party Decorations**Zesliwy**$6.75**4.7★**▲ 81%**](https://www.amazon.com/dp/B0FGJ6NMBN) [**Bezente Pro Duralatex Navy Blue Balloons - 100 Pack 12 inch Extra-Thick Navy Blue Balloons for Long-Lasting Professional Party Decorations Large Birthday Graduation Wedding**Bezente**$12.21**4.6★**▲ 63%**](https://www.amazon.com/dp/B0F8VC89CZ)
**~~View all trending →~~**
## **What buyers say about navy blue balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**41%
*“High quality Darkest Blue”*
**Color**17%
*“That the colors are very pretty”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**5%
*“Great value”*
**Thickness**4%
*“Balloons are thick”*
**Inflation/Deflation**4%
*“Nice balloons color was awesome still inflated for a month easy to work with”*
**Size-Overall**3%
*“The different sizes in o e package was exactly what we needed”*
**Ease Of Use**3%
*“Easy to tie”*
**Durability**3%
*“these balloons are durable”*
**Suitable For Indoor**1%
*“I love using this brand for indoor events”*
### **What buyers complain about **
**Inflation/Deflation**18%
*“Balloons had holes or popped when blowing up”*
**Color**12%
*“Metallic blue isnt what I wanted”*
**Durability**9%
*“Did not last”*
**Smell**6%
*“The smell”*
**Leak-Proof**6%
*“Most of them has leaks”*
**Functionality-Overall**6%
*“Arch did not work”*
**Advertised Vs Actual Product**6%
*“Don't fall for the 2pk deal. Advertisement says 2pks ship. And only received 1 pk short 110 pics for event”*
**Size-Overall**6%
*“Smaller than expected”*
**Quality-Overall**3%
*“Balloons were of poor quality”*
**Natural Resource Wastage**3%
*“Waste of money and time”*
### **Top return reasons **
**Color**54%
**Value For Money**14%
**Size-Overall**6%
**Quality-Overall**6%
**Inflation/Deflation**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**2%
**Material Quality**1%
**Product Condition**1%
**Thickness**1%
## **Common questions**
- **Is navy blue balloons profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +47.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the navy blue balloons niche?**
- 14 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in navy blue balloons?**
- Top complaints mined from reviews: Inflation/Deflation, Color, Durability. The return rate is 3.3%.
- **When does demand for navy blue balloons peak?**
- Demand peaks in May–Jun; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the navy blue balloons niche?**
- Listings span $5.06–$12.21; the average listing price is $7.84 (sweet spot $15–$100). The average incumbent carries 6,310 reviews — the moat a new listing must climb.
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