---
title: "Myrrh — $206K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/myrrh"
last_updated: "2026-08-10T05:44:10.824Z"
locale: en
meta:
description: "Niche score 57/100 · $206K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $206K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Myrrh — $206K/yr Amazon US Niche (2026) - Flapen"
---
# **myrrh**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 8Conversion 57Competition 64Returns 97Price range 85Avg price 82Brand share 85Review moat 45Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.39–$76.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.70**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,957.76**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$206K**
$206K/yr · 243K searches
**Growth**
**Bad****-34.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, myrrh is a $206K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 57/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **myrrh market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$177K–$221K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#688**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**50%**
Top 20: 91%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**44%**
- TRUMIRI18% - Emir&Odin12% - Qicai Xiaolu8% - Nutricost7% - Aromatics International6% - Majestic Pure6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/myrrh/trend)
## **Top myrrh search terms**
- **myrrh**141K/yr-35.6%4.7% conv. - **mirra**38K/yr-23.4%2.0% conv. - **incienso de mirra**14K/yr-43.0%2.3% conv. - **mirra natural**10K/yr+0.3%2.8% conv. - **mirra incense**19K/yr-53.5%3.1% conv. - **mirra organica**3K/yr-42.6%2.6% conv. - **organic myrrh**4K/yr-32.6%2.8% conv. - **myrr**4K/yr-14.5%4.0% conv. - **myrhh**4K/yr-39.8%6.3% conv. - **myrth**3K/yr-33.3%5.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/myrrh/search-terms)
## **Top myrrh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$21K15%$31K20%$41K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myrrh Resin Incense - Mirra - Natural Tree Gum Sap - 30g Pack**TRUMIRI**$8.21**4.5★298 rev](https://www.amazon.com/dp/B0D2JFPWSR) [2**Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)**Emir&Odin**$18.62**4.3★67 rev](https://www.amazon.com/dp/B0GF2H78QX) [3**Nutricost Myrrh Extract 120 Capsules for 120 Servings Per Bottle GMO-Free**Nutricost**$13.85**4.5★703 rev](https://www.amazon.com/dp/B085VQRHLW) [4**Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g**Qicai Xiaolu**$14.23**3.9★182 rev](https://www.amazon.com/dp/B0F1KQDXG4) [5**Aromatics International Myrrh Resin 4oz Raw Natural Golden Chunks from Somaliland - Organic Botanical Resin for Incense Meditation Rituals & Aromatherapy**Aromatics International**$24.03**4.5★125 rev](https://www.amazon.com/dp/B0F9YFV2DL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)**XIANGSAIXUE**$12.97**19 rev3mo ago](https://www.amazon.com/dp/B0GWTKM8N5) [**MUNUSNA Myrrh Essential Oil Aromatherapy Oil for Diffuser Skin Body Care**MUNUSNA**$8.91**2,740 rev4mo ago](https://www.amazon.com/dp/B0GSZGSF4K) [**Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)**Emir&Odin**$18.62**67 rev6mo ago](https://www.amazon.com/dp/B0GF2H78QX) [**Aromatics International Myrrh Resin 4oz Raw Natural Golden Chunks from Somaliland - Organic Botanical Resin for Incense Meditation Rituals & Aromatherapy**Aromatics International**$24.03**125 rev1y ago](https://www.amazon.com/dp/B0F9YFV2DL) [**Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g**Qicai Xiaolu**$14.23**182 rev1y ago](https://www.amazon.com/dp/B0F1KQDXG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)**XIANGSAIXUE**$12.97**3.8★**▲ 400%**](https://www.amazon.com/dp/B0GWTKM8N5) [**MUNUSNA Myrrh Essential Oil Aromatherapy Oil for Diffuser Skin Body Care**MUNUSNA**$8.91**4.4★**▲ 400%**](https://www.amazon.com/dp/B0GSZGSF4K) [**Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)**Emir&Odin**$18.62**4.3★**▲ 223%**](https://www.amazon.com/dp/B0GF2H78QX) [**Myrrh Incense (113.4 Grams (4 oz))**Igneous Products**$17.80**4.3★**▲ 205%**](https://www.amazon.com/dp/B08265FC5N) [**EVOKE OCCU Myrrh Essential Oil for Skin Massage & Diffuser**EVOKE OCCU**$13.40**4.6★**▲ 58%**](https://www.amazon.com/dp/B0C6XX2M36)
**~~View all trending →~~**
## **What buyers say about myrrh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Great fragrance”*
**Quality-Overall**15%
*“Exceptional products”*
**Value For Money**7%
*“Reasonably priced”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Efficiency**3%
*“Does the job”*
**Joint Pain**3%
*“Excellent for joints”*
**Inflammation**2%
*“Relieves pain and inflammation”*
**Gifting Purpose**2%
*“its perfect for personal use or as a meaningful gift”*
**Muscle Pain Relief**2%
*“Great for more than just muscles”*
**Soft Feel**2%
*“feels very smooth”*
### **What buyers complain about **
**Smell**39%
*“Plastic smell”*
**Pain Relief-Overall**5%
*“No relief”*
**Value For Money**5%
*“Very costly”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Size-Overall**5%
*“They short their bags”*
**Quality-Overall**4%
*“Trash”*
**Oily/Greasy**3%
*“Artificial bad Smell and it is hard & oily, then greasy when applied to skin”*
**Flammable**2%
*“Burns bad and release too much smoke for inside”*
**Functionality-Overall**2%
*“Fails to do the job”*
**Allergies**2%
*“I am very Sensitive to a lot”*
### **Top return reasons **
**Smell**48%
**Advertised Vs Actual Product**14%
**Size-Overall**6%
**Functionality-Overall**4%
**Joint Pain**3%
**Value For Money**3%
**Quality-Overall**2%
**Leak-Proof**2%
**Material Quality**2%
**Oily/Greasy**2%
## **Common questions**
- **Is myrrh profitable to sell on Amazon United States?**
- The niche generates $206K/yr across 33 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the myrrh niche?**
- 29 brands and 62 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in myrrh?**
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for myrrh peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the myrrh niche?**
- Listings span $6.39–$76.67; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 1,958 reviews — the moat a new listing must climb.
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