---
title: "Myrrh Resin — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/myrrh-resin"
last_updated: "2026-08-06T04:06:51.384Z"
locale: en
meta:
description: "Niche score 57/100 · $165K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $165K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Myrrh Resin — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **myrrh resin**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 14Conversion 56Competition 52Returns 97Price range 81Avg price 85Brand share 59Review moat 84Quality gap 80
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****313.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.21–$47.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$165K**
$165K/yr · 182K searches
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, myrrh resin is a $165K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **myrrh resin market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$152K–$190K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#1,003**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **93%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**22%**
- Emir&Odin17% - TRUMIRI16% - Igneous Products16% - Qicai Xiaolu11% - Aromatics International10% - Starwest Botanicals9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
5K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/myrrh-resin/trend)
## **Top myrrh resin search terms**
- **myrrh resin**114K/yr-17.1%4.9% conv. - **myrrh resin organic**56K/yr-26.0%4.1% conv. - **organic myrrh resin**8K/yr-32.2%4.3% conv. - **myrrh gum resin**3K/yr-44.3%4.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/myrrh-resin/search-terms)
## **Top myrrh resin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myrrh Resin Incense - Mirra - Natural Tree Gum Sap - 30g Pack**TRUMIRI**$8.21**4.5★298 rev](https://www.amazon.com/dp/B0D2JFPWSR) [2**Myrrh Incense (113.4 Grams (4 oz))**Igneous Products**$17.80**4.3★1,456 rev](https://www.amazon.com/dp/B08265FC5N) [3**Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)**Emir&Odin**$18.62**4.3★67 rev](https://www.amazon.com/dp/B0GF2H78QX) [4**Aromatics International Myrrh Resin 4oz Raw Natural Golden Chunks from Somaliland - Organic Botanical Resin for Incense Meditation Rituals & Aromatherapy**Aromatics International**$24.03**4.5★125 rev](https://www.amazon.com/dp/B0F9YFV2DL) [5**Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g**Qicai Xiaolu**$14.23**3.9★182 rev](https://www.amazon.com/dp/B0F1KQDXG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)**XIANGSAIXUE**$12.97**19 rev3mo ago](https://www.amazon.com/dp/B0GWTKM8N5) [**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 50g + Frankincense 50g)**XIANGSAIXUE**$18.56**19 rev3mo ago](https://www.amazon.com/dp/B0GWTCNSQ6) [**(Myrrh Gum 50 Grams) 100% Natural Tree Gum for Incense**Emir&Odin**$9.98**13 rev4mo ago](https://www.amazon.com/dp/B0GRVR3R6J) [**(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense**Emir&Odin**$19.84**13 rev5mo ago](https://www.amazon.com/dp/B0GQQ3776T) [**Premium Ethiopian Myrrh Resin - Natural Highland Commiphora Myrrha from Aksum Ethiopia - Grade A Hand Harvested Myrrh - Net Weight 4.5 Ounces**WayOfScents**$20.50**9 rev5mo ago](https://www.amazon.com/dp/B0GQN4XP1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 50g + Frankincense 50g)**XIANGSAIXUE**$18.56**3.8★**▲ 321%**](https://www.amazon.com/dp/B0GWTCNSQ6) [**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)**XIANGSAIXUE**$12.97**3.8★**▲ 320%**](https://www.amazon.com/dp/B0GWTKM8N5) [**Aromatics International Myrrh & Frankincense Resin 4oz - Certified Organic Raw Chunks - Commiphora myrrha and Boswellia carterii Incense Meditation & Ritual Use**Aromatics International**$47.43**4.8★**▲ 300%**](https://www.amazon.com/dp/B0GM6KCVDJ) [**(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense**Emir&Odin**$19.84**4.0★**▲ 276%**](https://www.amazon.com/dp/B0GQQ3776T) [**Premium Ethiopian Myrrh Resin - Natural Highland Commiphora Myrrha from Aksum Ethiopia - Grade A Hand Harvested Myrrh - Net Weight 4.5 Ounces**WayOfScents**$20.50**5.0★**▲ 271%**](https://www.amazon.com/dp/B0GQN4XP1X)
**~~View all trending →~~**
## **What buyers say about myrrh resin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Exceptional products”*
**Smell**30%
*“Clean smells”*
**Value For Money**8%
*“Great for price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Gifting Purpose**4%
*“The free added gifts were a bonus”*
**Material Quality**2%
*“Real quality resin”*
**Ease Of Use**2%
*“Very easy to use”*
**Oral Hygiene**1%
*“myrrh-good for gums”*
**Size-Overall**1%
*“fit as expected”*
**Ease Of Cleaning**1%
*“Good for cleaning the home of evil”*
### **What buyers complain about **
**Smell**51%
*“Bad smell”*
**Value For Money**9%
*“This is not a good value”*
**Size-Overall**7%
*“They short their bags”*
**Quality-Overall**5%
*“Poor quality”*
**Flammable**4%
*“the lower grade burns”*
**Advertised Vs Actual Product**2%
*“Material different from description”*
**Taste-Overall**2%
*“does not really have a noticable taste”*
**Vegan/Organic**1%
*“The Myrrh is not organic”*
**Hard Feel**1%
*“it is hard as a rock with a big warning saying do not consume I will not be purchasing again”*
**Material Quality**1%
*“Not the best quality resin”*
### **Top return reasons **
**Smell**40%
**Advertised Vs Actual Product**19%
**Size-Overall**12%
**Material Quality**5%
**Value For Money**5%
**Quality-Overall**5%
**Functionality-Overall**3%
**Flammable**3%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is myrrh resin profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 27 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the myrrh resin niche?**
- 18 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in myrrh resin?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for myrrh resin peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the myrrh resin niche?**
- Listings span $8.21–$47.43; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.
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