---
title: "Myrrh Incense — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/myrrh-incense"
last_updated: "2026-08-11T01:09:42.310Z"
locale: en
meta:
description: "Niche score 40/100 · $65K/yr market · 66K searches/yr · $12.97 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 40/100 · $65K/yr market · 66K searches/yr · $12.97 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Myrrh Incense — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **myrrh incense**
**Skip it**
Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 7Conversion 78Competition 33Returns 95Price range 48Avg price 58Brand share 30Review moat 47Quality gap 40
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.97**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.15–$24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,769.59**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$65K**
$65K/yr · 66K searches
**Growth**
**Bad****-35.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, myrrh incense is a $65K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **myrrh incense market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$52K–$65K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**39**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**10%**
- HEM34% - TRUMIRI30% - Calmveda11% - Qicai Xiaolu7% - THE JERUSALEM GIFT SHOP SINCE 20045% - Bless International3% - Open — no brand owns it (5 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -35.3% search growth over the last 90 days.
2K1KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/myrrh-incense/trend)
## **Top myrrh incense search terms**
- **myrrh incense**22K/yr-18.0%7.8% conv. - **incienso de mirra**14K/yr-43.0%3.4% conv. - **mirra incense**19K/yr-53.5%4.4% conv. - **myrrh incense sticks**8K/yr-10.4%10.2% conv. - **incienso de mirra original**3K/yr-47.8%5.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/myrrh-incense/search-terms)
## **Top myrrh incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEM Myrrh Incense Sticks - Pack of 6 - 120 count - 301g**HEM**$7.28**4.7★2,700 rev](https://www.amazon.com/dp/B001G3Y1U0) [2**Myrrh Resin Incense - Mirra - Natural Tree Gum Sap - 30g Pack**TRUMIRI**$8.21**4.5★298 rev](https://www.amazon.com/dp/B0D2JFPWSR) [3**Calmveda Church Frankincense and Myrrh Incense - 80 Sticks Charcoal Free Handmade from Upcycled Flowers Spiritual Healing Incense**Calmveda**$13.89**4.5★1,947 rev](https://www.amazon.com/dp/B09DCDKVVK) [4**Myrrh Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Incienso De Mirra - Scented Insense Indian Spiritual Agarbatti Inscents**TRUMIRI**$8.33**4.8★18 rev](https://www.amazon.com/dp/B0G2KFMMXS) [5**Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g**Qicai Xiaolu**$14.23**3.9★182 rev](https://www.amazon.com/dp/B0F1KQDXG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)**XIANGSAIXUE**$12.97**19 rev3mo ago](https://www.amazon.com/dp/B0GWTKM8N5) [**Frankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume**Aromafume**$24.49**110 rev6mo ago](https://www.amazon.com/dp/B0GKGFD9ZR) [**Myrrh Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Incienso De Mirra - Scented Insense Indian Spiritual Agarbatti Inscents**TRUMIRI**$8.33**18 rev8mo ago](https://www.amazon.com/dp/B0G2KFMMXS) [**Hosley 40 Pack Incense Sticks Myrrh Perfect for Home Meditation & Aromatherapy**Hosley**$4.15**2 rev1y ago](https://www.amazon.com/dp/B0FJY4NB3C) [**Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g**Qicai Xiaolu**$14.23**182 rev1y ago](https://www.amazon.com/dp/B0F1KQDXG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume**Aromafume**$24.49**4.7★**▲ 394%**](https://www.amazon.com/dp/B0GKGFD9ZR) [**XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)**XIANGSAIXUE**$12.97**3.8★**▲ 392%**](https://www.amazon.com/dp/B0GWTKM8N5) [**Myrrh Incense (113.4 Grams (4 oz))**Igneous Products**$17.80**4.3★**▲ 143%**](https://www.amazon.com/dp/B08265FC5N) [**Hosley 40 Pack Incense Sticks Myrrh Perfect for Home Meditation & Aromatherapy**Hosley**$4.15**5.0★**▲ 141%**](https://www.amazon.com/dp/B0FJY4NB3C) [**Myrrh Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Incienso De Mirra - Scented Insense Indian Spiritual Agarbatti Inscents**TRUMIRI**$8.33**4.8★**▲ 139%**](https://www.amazon.com/dp/B0G2KFMMXS)
**~~View all trending →~~**
## **What buyers say about myrrh incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Fantastic smell”*
**Quality-Overall**12%
*“Good quality”*
**Value For Money**9%
*“Reasonably priced”*
**Advertised Vs Actual Product**4%
*“exceeded my expectations”*
**Durability**3%
*“they last a good length of time - about 30 minutes”*
**Fire Resistance**1%
*“It also burns well”*
**Gifting Purpose**1%
*“Overall, Im very happy with this purchase and would definitely recommend them for personal use or as a meaningful spiritual gift”*
**Material Quality**1%
*“Beautiful supreme myŕrh resin”*
**Comfort-Overall**1%
*“comfort into my space”*
**Ease Of Use**1%
*“Easy 5 Stars”*
### **What buyers complain about **
**Smell**53%
*“Plastic smell”*
**Quality-Overall**6%
*“Bad Quality”*
**Flammable**6%
*“it burned for a long time”*
**Advertised Vs Actual Product**4%
*“Material different from description”*
**Value For Money**4%
*“They aren't the most expensive incense”*
**Size-Overall**3%
*“Too short”*
**Durability**2%
*“Doesnt last as long as advertised”*
**Comfort-Overall**1%
*“To short for comfort”*
**Natural Ingredients**1%
*“the scent didnt resemble natural incense at all”*
**Allergies**1%
*“I am very Sensitive to a lot”*
### **Top return reasons **
**Smell**61%
**Advertised Vs Actual Product**13%
**Size-Overall**6%
**Value For Money**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Material Quality**2%
**Flammable**2%
**Defective Material/Parts**1%
**Product Condition**1%
## **Common questions**
- **Is myrrh incense profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the myrrh incense niche?**
- 11 brands and 39 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in myrrh incense?**
- Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.9%.
- **What does it cost to enter the myrrh incense niche?**
- Listings span $4.15–$24.94; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 1,770 reviews — the moat a new listing must climb.
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