---
title: "Trend — my melody birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/my-melody-birthday-decorations/trend"
last_updated: "2026-08-10T21:22:55.879Z"
locale: en
meta:
  description: "Niche score 46/100 · $107K/yr market · 170K searches/yr · $15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $107K/yr market · 170K searches/yr · $15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — my melody birthday decorations - Flapen"
---

# **my melody birthday decorations**

**Skip it**

Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 20Conversion 50Competition 63Returns 57Price range 64Avg price 77Brand share 52Review moat 97Quality gap 20

**Review moat**

**Incredible****69.44**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$15.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.38–$30.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$107K**

$107K/yr · 170K searches

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend