---
title: "My Melody Birthday Decorations — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/my-melody-birthday-decorations"
last_updated: "2026-08-06T22:00:11.771Z"
locale: en
meta:
description: "Niche score 46/100 · $107K/yr market · 170K searches/yr · $15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $107K/yr market · 170K searches/yr · $15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Melody Birthday Decorations — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **my melody birthday decorations**
**Skip it**
Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 20Conversion 50Competition 63Returns 57Price range 64Avg price 77Brand share 52Review moat 97Quality gap 20
**Review moat**
**Incredible****69.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.38–$30.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$107K**
$107K/yr · 170K searches
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, my melody birthday decorations is a $107K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my melody birthday decorations market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$79K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#4,486**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **41%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 93%
**Open market**
**19%**
- MUSNOW18% - karg18% - Generic17% - Lamden13% - Sacuoskdyu7% - BNFUO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/my-melody-birthday-decorations/trend)
## **Top my melody birthday decorations search terms**
- **my melody birthday decorations**115K/yr-12.3%1.9% conv. - **my melody balloons**13K/yr-3.0%1.4% conv. - **my melody birthday**12K/yr-5.5%1.6% conv. - **my melody party decorations**12K/yr-9.8%2.5% conv. - **my melody balloon**7K/yr-9.7%1.4% conv. - **my melody decorations**6K/yr+11.3%1.3% conv. - **melody birthday decorations**5K/yr+17.6%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/my-melody-birthday-decorations/search-terms)
## **Top my melody birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Cute Melodyy Party Supplies Cute Anime Birthday Party Decoration Princess Includes Cake Toppers Cupcake Toppers Balloons Banner Party Supplies Decoration For Adults Boys Girls Teens**karg**$16.21**4.8★69 rev](https://www.amazon.com/dp/B0DSH34NSJ) [2**My Melodyy Party Balloon Decorations - Set Of 4 Kawaii Hello Melodyy Balloons 4 Star Foil Ballons 18 Party Ballons For A Cute Kitty Birthday Party My Pink Big Backdrop Mylar Foil Decoration Pink**Generic**$16.09**3.6★7 rev](https://www.amazon.com/dp/B0GJJ3L3D4) [3**42Pcs Melod Party Decoration Pack IncludesBannerCake TopperBlackdrop Balloons for Girl Melod party supplies**MUSNOW**$12.31**5.0★4 rev](https://www.amazon.com/dp/B0G2RQDLNB) [4**Melody Birthday Party Decorations Kawaii Cartoon Party Supplies with Banner Cupcake Cake Toppers and Foil Balloons Party Favors for Fans Birthday Background Decorations**Lamden**$24.41**4.5★27 rev](https://www.amazon.com/dp/B0DHN96LJF) [5**141Pcs Melody Parties Party Tableware Party Disposable Dinnerware Plates Cups Napkins for Melod Party Decoration Supplies Serves 20**Sacuoskdyu**$28.09**5.0★17 rev](https://www.amazon.com/dp/B0FS1HZSJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZelZeluna Large 3D Number 1 Birthday Candles - 5 & 2.76 Inches Pink Cartoon Stuff Cake Toppers Sweet Themed Birthday Decorations for Party Favors Supplies (Number 9)**ZelZeluna**$6.45**7 rev7mo ago](https://www.amazon.com/dp/B0FX46MGJT) [**42Pcs Melod Party Decoration Pack IncludesBannerCake TopperBlackdrop Balloons for Girl Melod party supplies**MUSNOW**$12.31**4 rev8mo ago](https://www.amazon.com/dp/B0G2RQDLNB) [**Meledy Birthday Party Supplies Kawaii Cartoon Party Tableware with Happy Birthday Banner Tablecloth Disposable Paper Plates with Napkins for Fans Kids Party Decorations Serves 20 Guests**Lamden**$24.18**3 rev8mo ago](https://www.amazon.com/dp/B0G2SMTWNL) [**41pcs Melod Birthday Party Supplies include 20 plates 20 napkins Tablecloth for the Party Decoration (Green2)**MUSNOW**$18.95**3 rev8mo ago](https://www.amazon.com/dp/B0FZ8L5WNL) [**Cartoon Birthday Decorations 115PCS Party Decoration Set with Birthday Banner Cake Toppers Balloons Hanging Swirls Paper Plates Napkins Tablecloth and Stickers for Birthday Theme Party**Decoden**$28.99**10 rev9mo ago](https://www.amazon.com/dp/B0FXMVXHS4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**42Pcs Melod Party Decoration Pack IncludesBannerCake TopperBlackdrop Balloons for Girl Melod party supplies**MUSNOW**$12.31**5.0★**▲ 312%**](https://www.amazon.com/dp/B0G2RQDLNB) [**My Melodyy Party Decorations Cute Cartoon Pink Birthday Party Supplies For Melodyy Party Supplies Includes Banner - Cake Topper - 24 Cupcake Toppers - 18 Balloons**Generic**$9.95**0.0★**▲ 289%**](https://www.amazon.com/dp/B0GGDN26YJ) [**My Melodyy Party Balloon Decorations - Set Of 4 Kawaii Hello Melodyy Balloons 4 Star Foil Ballons 18 Party Ballons For A Cute Kitty Birthday Party My Pink Big Backdrop Mylar Foil Decoration Pink**Generic**$16.09**3.6★**▲ 234%**](https://www.amazon.com/dp/B0GJJ3L3D4) [**41pcs Melod Birthday Party Supplies include 20 plates 20 napkins Tablecloth for the Party Decoration (Green2)**MUSNOW**$18.95**4.3★**▲ 204%**](https://www.amazon.com/dp/B0FZ8L5WNL) [**ZelZeluna Large 3D Number 1 Birthday Candles - 5 & 2.76 Inches Pink Cartoon Stuff Cake Toppers Sweet Themed Birthday Decorations for Party Favors Supplies (Number 9)**ZelZeluna**$6.45**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FX46MGJT)
**~~View all trending →~~**
## **What buyers say about my melody birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“The variety in this kit is impressive”*
**Size-Overall**19%
*“Nice size”*
**Advertised Vs Actual Product**8%
*“Look just the way in the pic”*
**Value For Money**7%
*“Good for price”*
**Color**7%
*“the colors are bright on all the decorations”*
**Durability**5%
*“Great quality and durable”*
**Design-Overall**3%
*“The overall quality of the design was great”*
**Ease Of Use**3%
*“easy to use”*
**Comfort-Overall**3%
*“birthday she wore it every where and was comfortable”*
**Inflation/Deflation**3%
*“Easy to inflate”*
### **What buyers complain about **
**Value For Money**14%
*“The price is a little high”*
**Size-Overall**14%
*“Too small for my favors”*
**Inflation/Deflation**14%
*“Balloon slowly deflated extremely unsatisfied it was supposed to be for my daughters birthday”*
**Quality-Overall**10%
*“It's definitely a bit cheaply made”*
**Functionality-Overall**7%
*“These balloons did not float”*
**Durability**7%
*“the sash ended up peeling by the end of the day”*
**Assembly/Installation**5%
*“There was some minor assembly required”*
**Flatness**4%
*“plates very thin cups were flatened when delivered”*
**Strength**4%
*“Plates are weak”*
**Ease Of Use**4%
*“Could not use half the items”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**14%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Color**6%
**Material Quality**5%
**Inflation/Deflation**4%
**Defective Material/Parts**3%
**Print Quality**2%
**Durability**2%
## **Common questions**
- **Is my melody birthday decorations profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the my melody birthday decorations niche?**
- 18 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in my melody birthday decorations?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Inflation/Deflation. The return rate is 2.7%.
- **When does demand for my melody birthday decorations peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the my melody birthday decorations niche?**
- Listings span $6.38–$30.08; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.
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