---
title: "My Little Pony Birthday Party Supplies — $184K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/my-little-pony-birthday-party-supplies"
last_updated: "2026-08-10T22:56:03.983Z"
locale: en
meta:
description: "Niche score 54/100 · $184K/yr market · 333K searches/yr · $17.90 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $184K/yr market · 333K searches/yr · $17.90 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "My Little Pony Birthday Party Supplies — $184K/yr Amazon US Niche (2026) - Flapen"
---
# **my little pony birthday party supplies**
**Worth a look**
Shows a sweet-spot price point ($17.90 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 37Growth 40Conversion 39Competition 81Returns 60Price range 80Avg price 82Brand share 72Review moat 66Quality gap 19
**Avg price**
**Great****$17.90**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$5.66–$111.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****853.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$184K**
$184K/yr · 333K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, my little pony birthday party supplies is a $184K/yr Amazon United States market (333K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my little pony birthday party supplies market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$179K–$224K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#2,154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**62%**
Top 20: 95%
**Top-5 click share**
**34%**
Top 20: 71%
**Open market**
**31%**
- Unique26% - Mzeyapo10% - Treasures Gifted10% - DecoPac9% - My Little Pony8% - Anagram7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/my-little-pony-birthday-party-supplies/trend)
## **Top my little pony birthday party supplies search terms**
- **my little pony birthday decorations**191K/yr+11.4%2.0% conv. - **my little pony birthday**27K/yr+17.6%1.6% conv. - **my little pony party favors**26K/yr+13.2%2.2% conv. - **my little pony party decorations**27K/yr+15.7%2.8% conv. - **my little pony decorations**17K/yr+23.5%2.3% conv. - **my little pony party**15K/yr+8.7%1.3% conv. - **my little pony party supplies**12K/yr+29.8%2.1% conv. - **my little pony backdrop**8K/yr-6.1%0.8% conv. - **my little pony birthday banner**6K/yr+10.4%3.0% conv. - **my little pony birthday party supplies**5K/yr-41.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/my-little-pony-birthday-party-supplies/search-terms)
## **Top my little pony birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Little Pony Party Supplies My Little Pony Birthday Party Supplies and Decorations for 16 Guests with Banner Tablecover Plates Cups Napkins and Button**Unique**$26.93**4.7★541 rev](https://www.amazon.com/dp/B09JXYG7B4) [2**My Little Pony Birthday Decorations for Party | Serves 16 Guests | Banner Tablecloth Plates Napkins Sticker | Officially Licensed**Unique**$21.92**4.7★52 rev](https://www.amazon.com/dp/B0G26M5V3W) [3**DecoPac My Little Pony Cake Topper 3-Piece Cake Decorations with Rainbow Dash and Twilight Sparkle Ponies for Fun After the Birthday Party 3**DecoPac**$9.85**4.7★837 rev](https://www.amazon.com/dp/B0741NPZG9) [4**X-M Cartoon Party Supplies Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers for Boys Girls Party.**Mzeyapo**$19.90**5.0★1 rev](https://www.amazon.com/dp/B0GR8N4FFV) [5**TEEHOME My Pony Masks for Little Girls Birthday Party Favors (12 Packs) - Princess Party Supplies with 12 Different Types - Unicorn Masks - Great Idea for My Pony Birthday Decorations**TEEHOME**$14.88**4.7★1,280 rev](https://www.amazon.com/dp/B07RP9C4WF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**X-M Cartoon Party Supplies Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers for Boys Girls Party.**Mzeyapo**$19.90**1 rev4mo ago](https://www.amazon.com/dp/B0GR8N4FFV) [**X-M Photography Backdrop for Birthday Decoration Shower Photography Banner Decoration (5x3ft)**Mzeyapo**$14.80**2 rev4mo ago](https://www.amazon.com/dp/B0GR93KR15) [**Mzeyapo 12pcs X-M Birthday Party Supplies Bags Candy Cookie Bags Decoration for Cartoon Birthday Party.**Mzeyapo**$14.66**1 rev4mo ago](https://www.amazon.com/dp/B0GR8TKRLH) [**My Little Pony Toddler Girls A Line Casual Dress Cartoon Print Sleeveless Skirt Kids Sundress Summer Clothes for Birthday Gift Yellow 4-5 Years**My Little Pony**$12.69**32 rev7mo ago](https://www.amazon.com/dp/B0G6TH3QY6) [**My Little Pony Birthday Decorations for Party | Serves 16 Guests | Banner Tablecloth Plates Napkins Sticker | Officially Licensed**Unique**$21.92**52 rev8mo ago](https://www.amazon.com/dp/B0G26M5V3W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**My Little Pony Toddler Girls A Line Casual Dress Cartoon Print Sleeveless Skirt Kids Sundress Summer Clothes for Birthday Gift Yellow 4-5 Years**My Little Pony**$12.69**4.6★**▲ 191%**](https://www.amazon.com/dp/B0G6TH3QY6) [**X-M Cartoon Party Supplies Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers for Boys Girls Party.**Mzeyapo**$19.90**5.0★**▲ 152%**](https://www.amazon.com/dp/B0GR8N4FFV) [**X-M Photography Backdrop for Birthday Decoration Shower Photography Banner Decoration (5x3ft)**Mzeyapo**$14.80**5.0★**▲ 136%**](https://www.amazon.com/dp/B0GR93KR15) [**Mzeyapo 12pcs X-M Birthday Party Supplies Bags Candy Cookie Bags Decoration for Cartoon Birthday Party.**Mzeyapo**$14.66**5.0★**▲ 114%**](https://www.amazon.com/dp/B0GR8TKRLH) [**Unicorn 5th Birthday Shirt Outfit for Girls 5 Year Old Fifth Birthday Five Tshirt (6 Years Mauve)**Unordinary Toddler**$12.95**4.9★**▲ 109%**](https://www.amazon.com/dp/B09TXD81WY)
**~~View all trending →~~**
## **What buyers say about my little pony birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Performed well”*
**Color**13%
*“The colors are so pretty”*
**Size-Overall**10%
*“Good fit”*
**Advertised Vs Actual Product**7%
*“As pictured”*
**Fun/Entertainment Experience**7%
*“Imaginative play is great”*
**Value For Money**5%
*“Worth it”*
**Durability**5%
*“soft durable material”*
**Gifting Purpose**4%
*“Cute little gift”*
**Adhesion/Stickiness**3%
*“Adhesive was strong”*
**Design-Overall**2%
*“the design is so cute”*
### **What buyers complain about **
**Size-Overall**21%
*“Bubbles are small”*
**Durability**15%
*“falls apart immediately”*
**Adhesion/Stickiness**10%
*“Adhesive is no good”*
**Quality-Overall**8%
*“Low quality”*
**Value For Money**6%
*“But otherwise not worth it”*
**Strength**4%
*“Very Flimsy kept breaking in pieces”*
**Color**3%
*“didn't even have color on them”*
**Inflation/Deflation**2%
*“Deflated quickly”*
**Hard Feel**1%
*“Hard plastic”*
**Material Quality**1%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**28%
**Color**28%
**Value For Money**14%
**Advertised Vs Actual Product**6%
**Adhesion/Stickiness**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Display Colors**3%
**Product Condition**1%
**Durability**1%
## **Common questions**
- **Is my little pony birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 55 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the my little pony birthday party supplies niche?**
- 28 brands and 61 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in my little pony birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Durability, Adhesion/Stickiness. The return rate is 2.6%.
- **When does demand for my little pony birthday party supplies peak?**
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- **What does it cost to enter the my little pony birthday party supplies niche?**
- Listings span $5.66–$111.03; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)