---
title: "Mushroom Rug — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mushroom-rug"
last_updated: "2026-08-06T15:16:44.549Z"
locale: en
meta:
description: "Niche score 47/100 · $39K/yr market · 150K searches/yr · $34.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $39K/yr market · 150K searches/yr · $34.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mushroom Rug — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **mushroom rug**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 10Growth 28Conversion 9Competition 64Returns 52Price range 90Avg price 95Brand share 77Review moat 62Quality gap 52
**Avg price**
**Incredible****$34.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.86–$101.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,035.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$39K**
$39K/yr · 150K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mushroom rug is a $39K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 47/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mushroom rug market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#2,284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**58%**
Top 20: 95%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**37%**
- ROYHOME22% - Garvee14% - TRUEDAYS9% - Acetiamin8% - nesrt6% - Joydeco6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +2.4% search growth over the last 90 days.
5K3KPrime Day '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mushroom-rug/trend)
## **Top mushroom rug search terms**
- **mushroom rug**86K/yr+9.1%0.4% conv. - **mushroom bathroom rug**14K/yr+9.4%0.7% conv. - **mushroom bath mat**17K/yr-19.5%0.7% conv. - **mushroom area rug**8K/yr-7.3%0.3% conv. - **mushroom rugs**8K/yr-0.9%0.3% conv. - **mushroom rugs for bedroom**7K/yr-9.6%0.3% conv. - **mushroom carpet**4K/yr+4.5%0.4% conv. - **mushroom mat**3K/yr-7.2%0.9% conv. - **mushroom bath rug**2K/yr-34.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mushroom-rug/search-terms)
## **Top mushroom rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROYHOME Mushroom Washable Rug 5x7 Area Rugs for Living Room Insect Print Rug for Bedroom Non Slip Throw Carpet with Rubber Back Soft Low Pile Dining Room Brown**ROYHOME**$43.57**4.6★702 rev](https://www.amazon.com/dp/B0DQBYJCT2) [2**Garvee Mushroom 5x7 Area Rugs for Living Room Washable Black Gothic Rug**Garvee**$40.38**4.7★74 rev](https://www.amazon.com/dp/B0GF26HRYB) [3**Acetiamin 4 Machine Washable Round Area Rug Non-Slip Vintage Floral Circle Floor Rugs for Kids Low Pile Room Carpet for Living Room Bedroom Dining Room & Nursery(4 Black Mushroom)**Acetiamin**$28.99**4.5★73 rev](https://www.amazon.com/dp/B0FC28RSQ2) [4**TRUEDAYS Bathroom Rugs Cute Bath Mat Non Slip Red Mushroom Bath Rug for Women Kids and Girls Strong Absorbent Soft Washable Bath Mat Rug for Tub Shower and Bathroom**TRUEDAYS**$18.38**4.5★326 rev](https://www.amazon.com/dp/B0BHRNCPV6) [5**nesrt Jungle Animal Print Living Room Area Rugs 5x7ft Mushroom Bedroom Washable Rugs Non Slip Botanical Forest Dining Room Floor Carpets for Nursery Playroom Study Home Decor (Black)**nesrt**$44.10**4.5★67 rev](https://www.amazon.com/dp/B0GH7LGRYV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Boao Mushroom Bathroom Rug Cute Red Bath Mat Mushroom Tufted Non Slip Absorbent Funny Whimsical Bath Mat for Shower Tub Sink Entryway Home 24x16 Inches**Boao**$19.08**106 rev2mo ago](https://www.amazon.com/dp/B0GXYGSYSH) [**Garvee Mushroom 5x7 Area Rugs for Living Room Washable Black Gothic Rug**Garvee**$40.38**74 rev3mo ago](https://www.amazon.com/dp/B0GF26HRYB) [**Garvee Mushroom 5x7 Area Rugs for Living Room Washable Green Gothic Rug**Garvee**$52.07**74 rev3mo ago](https://www.amazon.com/dp/B0GF2HD7QP) [**Joydeco Mushroom 8x10 Area Rugs for Bedroom Washable Boho Black Rug Carpet**Joydeco**$77.27**36 rev5mo ago](https://www.amazon.com/dp/B0G353QX26) [**Joydeco Washable 5x7 Area Rugs for Living Room Mushroom Boho Rug Carpet**Joydeco**$35.80**36 rev5mo ago](https://www.amazon.com/dp/B0G3512H9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boao Mushroom Bathroom Rug Cute Red Bath Mat Mushroom Tufted Non Slip Absorbent Funny Whimsical Bath Mat for Shower Tub Sink Entryway Home 24x16 Inches**Boao**$19.08**4.3★**▲ 233%**](https://www.amazon.com/dp/B0GXYGSYSH) [**Garvee Mushroom 5x7 Area Rugs for Living Room Washable Green Gothic Rug**Garvee**$52.07**4.7★**▲ 215%**](https://www.amazon.com/dp/B0GF2HD7QP) [**Garvee Mushroom 5x7 Area Rugs for Living Room Washable Black Gothic Rug**Garvee**$40.38**4.7★**▲ 153%**](https://www.amazon.com/dp/B0GF26HRYB) [**Joydeco Washable 5x7 Area Rugs for Living Room Mushroom Boho Rug Carpet**Joydeco**$35.80**4.4★**▲ 139%**](https://www.amazon.com/dp/B0G3512H9N) [**nesrt Jungle Animal Print Living Room Area Rugs 5x7ft Mushroom Bedroom Washable Rugs Non Slip Botanical Forest Dining Room Floor Carpets for Nursery Playroom Study Home Decor (Black)**nesrt**$44.10**4.5★**▲ 130%**](https://www.amazon.com/dp/B0GH7LGRYV)
**~~View all trending →~~**
## **What buyers say about mushroom rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Soft and beautiful”*
**Quality-Overall**9%
*“Solid quality”*
**Advertised Vs Actual Product**9%
*“As Described”*
**Color**8%
*“the colors are vibrant”*
**Size-Overall**6%
*“size is accurate”*
**Value For Money**6%
*“I love that it is so affordable”*
**Design-Overall**4%
*“The design is very cute”*
**Grip**4%
*“Other than that it doesnt have slip issues”*
**Material Quality**4%
*“Comfortable material”*
**Ease Of Cleaning**4%
*“Has worked well to keep the floor clean”*
### **What buyers complain about **
**Color**17%
*“The color is now faded”*
**Thickness**15%
*“not super thick”*
**Quality-Overall**7%
*“Lower quality than pictured”*
**Size-Overall**5%
*“SMALL”*
**Durability**3%
*“the edging has started to fall apart”*
**Smell**3%
*“There was a strong chemical/manufacturing smell upon opening the bag”*
**Moist/Dry**2%
*“Wrinkly”*
**Ease Of Cleaning**2%
*“My huge concern is the cleaning of this rug plus it being shag”*
**Strength**2%
*“Theyre cute not sturdy”*
**Absorbency**1%
*“just not absorbent enough to fully stop water from hitting for floor”*
### **Top return reasons **
**Size-Overall**32%
**Color**26%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Material Quality**4%
**Thickness**3%
**Thin**2%
**Design-Overall**2%
**Display Colors**2%
**Functionality-Overall**2%
## **Common questions**
- **Is mushroom rug profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 36 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mushroom rug niche?**
- 26 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in mushroom rug?**
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 2.9%.
- **When does demand for mushroom rug peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mushroom rug niche?**
- Listings span $10.86–$101.26; the average listing price is $34.92 (sweet spot $15–$100). The average incumbent carries 1,035 reviews — the moat a new listing must climb.
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