---
title: "Murano Glass — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/murano-glass"
last_updated: "2026-08-10T23:06:44.310Z"
locale: en
meta:
description: "Niche score 48/100 · $87K/yr market · 241K searches/yr · $57.36 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $87K/yr market · 241K searches/yr · $57.36 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Murano Glass — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **murano glass**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 22Growth 27Conversion 8Competition 85Returns 44Price range 40Avg price 91Brand share 95Review moat 90Quality gap 24
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$57.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****193.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$6.89–$218.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$87K**
$87K/yr · 241K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, murano glass is a $87K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murano glass market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$72K–$86K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#6,200**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**39%**
Top 20: 91%
**Top-5 click share**
**30%**
Top 20: 61%
**Open market**
**55%**
- HELLOWIN10% - ARTSY CRAFTS INC9% - Glass Of Venice8% - LCCCK7% - Cá d'Oro6% - MY ITALIAN DÉCOR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/murano-glass/trend)
## **Top murano glass search terms**
- **murano glass**107K/yr+11.3%0.3% conv. - **murano glass vase**30K/yr-3.8%0.3% conv. - **hand blown glass vase**22K/yr+1.1%0.3% conv. - **blown glass vase**23K/yr-1.1%0.3% conv. - **murano**20K/yr+10.7%0.0% conv. - **murano glass bowl**10K/yr-45.4%0.1% conv. - **murano vase**5K/yr+18.3%0.6% conv. - **murano glasses**5K/yr+46.2%0.2% conv. - **murano glass decor**10K/yr-18.2%0.0% conv. - **venetian glass**4K/yr-21.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/murano-glass/search-terms)
## **Top murano glass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HELLOWIN Lake Blue Murano Rose Beads Catholic Guadalupe Rosary Bracelet**HELLOWIN**$16.76**5.0★3 rev](https://www.amazon.com/dp/B0G5YF5318) [2**ARTSY Crafts Lily Garden Glow in the Dark Firefly Bead Bracelets Necklaces Handmade in USA Murano Glass Jewelry Flower Luminous Beads Mermaid Crystal Bracelet Bangle (Sapphire - Slider Bracelet)**ARTSY CRAFTS INC**$19.67**4.6★90 rev](https://www.amazon.com/dp/B0DHGGBFNZ) [3**Colorful Floral Murano Glass Effect Venetian Glass Tote Bag**Beautiful Flowers Murano Glass Pattern**$18.97**0.0★0 rev](https://www.amazon.com/dp/B0CB25QVQ7) [4**Blue White Clear Wave Vases Gradient Murano Hand Blown Glass Vase Unique Art Decorative for Ocean Themed Coastal Home Centerpiece Modern Office Entrance Table Creativity**LINYTHER**$34.53**4.6★93 rev](https://www.amazon.com/dp/B0DGGHR8KR) [5**Glass of Venice Murano Bracelet - Italian Multicolor Sommerso Sparkling Beads Handmade Blown Glass for Women**Glass Of Venice**$40.99**4.4★320 rev](https://www.amazon.com/dp/B0782VMCRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hand Blown Glass Vase for Flowers 9 Unique Murano Style Art Glass Vase Wide Mouth Teal Turquoise Swirl Decorative Colorful Blue Green Vases for Home Decor Living Room Table Centerpiece Shelf**cyl home**$37.27**6 rev6mo ago](https://www.amazon.com/dp/B0GL171NKZ) [**HELLOWIN Lake Blue Murano Rose Beads Catholic Guadalupe Rosary Bracelet**HELLOWIN**$16.76**3 rev7mo ago](https://www.amazon.com/dp/B0G5YF5318) [**12.2H Murano Hand Blown Glass Vase Ruffled Scalloped Rim Wide Mouth Colorful Decorative Flower Vase Large Glass Centerpiece for Living Room Bathroom Office Bookshelf Entryway Mantel Decor (Red)**PlivBloom**$45.35**10 rev9mo ago](https://www.amazon.com/dp/B0FYCPNV89) [**MY ITALIAN DCOR Hand Blown Murano Glass Cups Set of 2 14 oz Murano Glassware Colorful Drinking Glasses Colored Glassware Colorful Drinkware Confetti Design Drinkware- Made in Italy (Sky Blue)**MY ITALIAN DÉCOR**$90.15**4 rev1y ago](https://www.amazon.com/dp/B0F1BFNFG2) [**Hand Blown Glass Flower vases Unique Glass vases Wide Mouth vases Small Modern Art Deco Glass vases for Home Living Room Office Table centerpieces Bookshelves and Wedding Decorations**YACSNBF**$55.82**179 rev1y ago](https://www.amazon.com/dp/B0DXBNDJ63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colorful Floral Murano Glass Effect Venetian Glass Tote Bag**Beautiful Flowers Murano Glass Pattern**$18.97**0.0★**▲ 220%**](https://www.amazon.com/dp/B0CB25QVQ7) [**HELLOWIN Lake Blue Murano Rose Beads Catholic Guadalupe Rosary Bracelet**HELLOWIN**$16.76**5.0★**▲ 212%**](https://www.amazon.com/dp/B0G5YF5318) [**ARTSY Crafts Glow in The Dark Firefly Beads Bracelets Ocean Blue Luminous Murano Glass Beads Jewelry Mermaid Crystals Healing Inspirational Bracelet Bangle (Ocean Blue Wrist 6-7 in)**ARTSY CRAFTS INC**$18.52**4.6★**▲ 212%**](https://www.amazon.com/dp/B09NQR8237) [**MY ITALIAN DCOR Hand Blown Murano Glass Cups Set of 2 14 oz Murano Glassware Colorful Drinking Glasses Colored Glassware Colorful Drinkware Confetti Design Drinkware- Made in Italy (Sky Blue)**MY ITALIAN DÉCOR**$90.15**5.0★**▲ 205%**](https://www.amazon.com/dp/B0F1BFNFG2) [**Hand Blown Glass Vase for Flowers 9 Unique Murano Style Art Glass Vase Wide Mouth Teal Turquoise Swirl Decorative Colorful Blue Green Vases for Home Decor Living Room Table Centerpiece Shelf**cyl home**$37.27**4.5★**▲ 186%**](https://www.amazon.com/dp/B0GL171NKZ)
**~~View all trending →~~**
## **What buyers say about murano glass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“colors are really pretty”*
**Quality-Overall**19%
*“Decent quality”*
**Design-Overall**8%
*“Nice color and beautiful design”*
**Gifting Purpose**7%
*“Neat gift”*
**Advertised Vs Actual Product**7%
*“exactly as pictured”*
**Weight Heavy**6%
*“heavy I love it”*
**Value For Money**6%
*“Great deal”*
**Size-Overall**3%
*“perfect size”*
**Thickness**3%
*“It is made with thick durable and decorative glass”*
**Strength**3%
*“Very sturdy”*
### **What buyers complain about **
**Weight Heavy**18%
*“heavier than expected”*
**Size-Overall**17%
*“the opening is way too small”*
**Value For Money**6%
*“Looks like it should cost twice as much”*
**Color**5%
*“Color was not the same as pictured”*
**Material Quality**4%
*“They are plastic”*
**Quality-Overall**4%
*“These are cheap”*
**Advertised Vs Actual Product**3%
*“The pictures dont do them justice”*
**Product Condition**3%
*“when you buy new you expect new”*
**Durability**3%
*“That this bracelet is not made durable”*
**Stretchability/Expandability/Elasticity**2%
*“It keeps stretching out”*
### **Top return reasons **
**Size-Overall**39%
**Color**21%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**4%
**Display Colors**3%
**Quality-Overall**3%
**Weight Heavy**3%
**Value For Money**2%
**Product Condition**2%
**Shape/Style**2%
## **Common questions**
- **Is murano glass profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 68 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the murano glass niche?**
- 32 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in murano glass?**
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Value For Money. The return rate is 3.5%.
- **When does demand for murano glass peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the murano glass niche?**
- Listings span $6.89–$218.67; the average listing price is $57.36 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.
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