---
title: "Search terms — mum - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mum/search-terms"
last_updated: "2026-08-10T16:29:44.530Z"
locale: en
meta:
  description: "Niche score 57/100 · $23K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $23K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mum - Flapen"
---

# **mum**

**Worth a look**

Shows demand growing +92.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 88Conversion 23Competition 81Returns 35Price range 72Avg price 80Brand share 80Review moat 87Quality gap 52

**Growth**

**Great****+92.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****269.45**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.18**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.48–$41.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$23K**

$23K/yr · 71K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms