---
title: "Mum — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mum"
last_updated: "2026-08-10T04:47:43.066Z"
locale: en
meta:
description: "Niche score 57/100 · $23K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $23K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mum — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **mum**
**Worth a look**
Shows demand growing +92.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 88Conversion 23Competition 81Returns 35Price range 72Avg price 80Brand share 80Review moat 87Quality gap 52
**Growth**
**Great****+92.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****269.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.18**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.48–$41.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 71K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, mum is a $23K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mum market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$26K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#12,848**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **73%**
- **Out of stock**
- **34.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**55%**
Top 20: 97%
**Top-5 click share**
**34%**
Top 20: 81%
**Open market**
**39%**
- Knitgrip17% - Thiccywoov15% - Mum Factory Outlet10% - Eternal Blossom7% - Hmxpls7% - Yuxung6%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +92.1% search growth over the last 90 days.
13K8KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mum/trend)
## **Top mum search terms**
- **mum flowers for homecoming**17K/yr+289.9%0.8% conv. - **mum flowers**18K/yr+90.2%0.4% conv. - **homecoming mum flower**16K/yr+136.2%0.7% conv. - **homecoming mum flowers**7K/yr+122.8%1.2% conv. - **mums flowers**4K/yr-20.6%0.3% conv. - **mum flower**10K/yr+39.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mum/search-terms)
## **Top mum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6766%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knitgrip 3 Pcs White Homecoming Mum Flowers 6.5 Silk Homecoming Mum Supplies Trinkets 21 Layers Artificial Flowers Kits for Back to School Week Party Decorations**Knitgrip**$16.12**4.5★224 rev](https://www.amazon.com/dp/B0D669VHSH) [2**Artificial Carnation Flower 50pcs Silk Faux Flower Heads with Stem for DIY Wreath Wedding Decor Handmade Flowers Table Centerpieces Home Decor Baby Shower Graduation Decor (50 White)**Eternal Blossom**$16.32**4.4★426 rev](https://www.amazon.com/dp/B092QXL53M) [3**10pcs White Tissue Hanging Paper Pom-poms Hmxpls Flower Ball Wedding Party Outdoor Decoration Premium Tissue Paper Pom Pom Flowers Craft Kit**Hmxpls**$7.05**4.4★690 rev](https://www.amazon.com/dp/B00E3PT8UG) [4**Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations(White)**Thiccywoov**$30.66**4.2★36 rev](https://www.amazon.com/dp/B0FCS7FTPS) [5**Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)**Thiccywoov**$18.75**4.2★36 rev](https://www.amazon.com/dp/B0FQC28W68)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yuxung 36 Pcs White Homecoming Mum Flower - 6.5/3.15 Inches Artificial Silk Mums Accessories Kit DIY Crafts for Back to School Homecoming Week Party Decorations**Yuxung**$32.94**42 rev2mo ago](https://www.amazon.com/dp/B0GZPN9HXR) [**Rivvlive Homecoming Mum Supplies Include 6pcs Homecoming Mum Flower 12pcs Rectangle and Round Paper Backer Cardboard 3pcs Lanyard 8pcs Clip DIY Crafts for Back to School Week Party Decor**Rivvlive**$22.00**2 rev3mo ago](https://www.amazon.com/dp/B0GXFSZ6GN) [**Craig Bachman 9.5in Homecoming Mum Flower: White DIY Decorating Artificial**Craig Bachman**$8.06**0 rev6mo ago](https://www.amazon.com/dp/B0GKR493F8) [**Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)**Thiccywoov**$18.75**36 rev10mo ago](https://www.amazon.com/dp/B0FQC28W68) [**Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations(Silver and White)**Thiccywoov**$20.74**36 rev12mo ago](https://www.amazon.com/dp/B0FKTGCXQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yuxung 36 Pcs White Homecoming Mum Flower - 6.5/3.15 Inches Artificial Silk Mums Accessories Kit DIY Crafts for Back to School Homecoming Week Party Decorations**Yuxung**$32.94**4.6★**▲ 767%**](https://www.amazon.com/dp/B0GZPN9HXR) [**Rivvlive Homecoming Mum Supplies Include 6pcs Homecoming Mum Flower 12pcs Rectangle and Round Paper Backer Cardboard 3pcs Lanyard 8pcs Clip DIY Crafts for Back to School Week Party Decor**Rivvlive**$22.00**4.5★**▲ 760%**](https://www.amazon.com/dp/B0GXFSZ6GN) [**Craig Bachman 9.5in Homecoming Mum Flower: White DIY Decorating Artificial**Craig Bachman**$8.06**0.0★**▲ 585%**](https://www.amazon.com/dp/B0GKR493F8) [**silllule 10Pcs White Stemless Chrysanthemums Balls Fake Flowers Pompom Mums**silllule**$7.83**3.9★**▲ 457%**](https://www.amazon.com/dp/B0D41RTXW8) [**Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)**Thiccywoov**$18.75**4.2★**▲ 347%**](https://www.amazon.com/dp/B0FQC28W68)
**~~View all trending →~~**
## **What buyers say about mum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“These three flowers are a great value for the quality alone”*
**Color**18%
*“I love the color”*
**Size-Overall**11%
*“good size”*
**Embellishment/Embroidery Quality**9%
*“Lovely flowers”*
**Material Quality**7%
*“The materials feel durable enough to hold up throughout homecoming activities”*
**Value For Money**6%
*“Affordable option”*
**Durability**5%
*“These flowers seem durable”*
**Wood Quality**2%
*“Nice bling on my wood crafts”*
**Advertised Vs Actual Product**2%
*“Just like the picture”*
**Ease Of Use**2%
*“easiness to use”*
### **What buyers complain about **
**Plant Growth**39%
*“No germination”*
**Value For Money**15%
*“I cannot rate at a negative value or I would”*
**Size-Overall**9%
*“Too small for my project”*
**Natural Resource Wastage**7%
*“a total waste of money and time”*
**Advertised Vs Actual Product**7%
*“Doesn't look like picture that's shown”*
**Material Quality**4%
*“Its just plastic thats basically shaped to look somewhat faceted”*
**Color**4%
*“If you are wanting black this isn't a true black”*
**Smell**4%
*“Stinks”*
**Functionality-Overall**4%
*“Poor productivity ct”*
**Shape/Style**2%
*“It takes a bit to get them into shape”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**14%
**Quality-Overall**14%
**Color**12%
**Value For Money**5%
**Material Quality**5%
**Shape/Style**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Ease Of Use**1%
## **Common questions**
- **Is mum profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +92.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the mum niche?**
- 24 brands and 27 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in mum?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 4.2%.
- **What does it cost to enter the mum niche?**
- Listings span $4.48–$41.95; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.
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