---
title: "Mulberry Candles — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mulberry-candles"
last_updated: "2026-08-06T09:05:34.675Z"
locale: en
meta:
description: "Niche score 50/100 · $90K/yr market · 65K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $90K/yr market · 65K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mulberry Candles — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **mulberry candles**
**Worth a look**
Shows a sweet-spot price point ($22.83 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 22Growth 10Conversion 67Competition 65Returns 89Price range 79Avg price 95Brand share 9Review moat 73Quality gap 67
**Avg price**
**Incredible****$22.83**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.85–$44.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****590.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$90K**
$90K/yr · 65K searches
**Growth**
**Bad****-29.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mulberry candles is a $90K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mulberry candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$91K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#691**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 79%
**Open market**
**2%**
- Colonial Candle75% - Shortie's Candle Company10% - McCall's Candles6% - Our Own Candle Company4% - Yankee Candle2% - The Candleberry Company1% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — -29.2% search growth over the last 90 days.
900700Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mulberry-candles/trend)
## **Top mulberry candles search terms**
- **colonial candles**32K/yr-40.0%2.7% conv. - **mulberry candle**9K/yr-2.0%5.9% conv. - **colonial candle**7K/yr-12.2%3.1% conv. - **colonial candles 10 inch**4K/yr-18.8%11.2% conv. - **mulberry candles**9K/yr-33.0%3.1% conv. - **colonial candles 12 inch**3K/yr-42.1%6.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mulberry-candles/search-terms)
## **Top mulberry candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colonial Candle Wild Mulberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA**Colonial Candle**$17.32**4.3★278 rev](https://www.amazon.com/dp/B0DMF8H8WK) [2**Colonial Candle Unscented Taper Candle Classic Collection Ivory 10 In Pack of 12 - Up to 8 Hours Burn**Colonial Candle**$37.41**4.3★2,483 rev](https://www.amazon.com/dp/B0085F1SW6) [3**Colonial Candle Unscented Taper Candle Classic Collection Ivory 10 in Pack of 6 Candlesticks - Up to 8 Hours Burn**Colonial Candle**$20.96**4.6★201 rev](https://www.amazon.com/dp/B09SBPVN42) [4**Colonial Candle Vanilla Sea Salt Scented Candle Pop of Color Collection 3 Wick Blue 14.5 oz - Up to 60 Hours Burn**Colonial Candle**$13.84**4.2★80 rev](https://www.amazon.com/dp/B07Z6QJJ8V) [5**Mulberry Scented Mason Jar Candle Our Own Candle Company 13 oz**Our Own Candle Company**$16.93**4.2★312 rev](https://www.amazon.com/dp/B004FKA6M8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA**Colonial Candle**$14.60**5 rev9mo ago](https://www.amazon.com/dp/B0FX9M4RWB) [**Colonial Candle Halloween Scented Candle Howling Woods**Colonial Candle**$12.56**10 rev10mo ago](https://www.amazon.com/dp/B0FQPK1CP7) [**Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.22**447 rev1y ago](https://www.amazon.com/dp/B0F3DRTJ1M) [**Colonial Candle Wild Mulberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA**Colonial Candle**$17.32**278 rev1y ago](https://www.amazon.com/dp/B0DMF8H8WK) [**Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA**Colonial Candle**$16.76**278 rev1y ago](https://www.amazon.com/dp/B0DF52K4MJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**McCalls Candles | Mulberry | 18 oz Scented Candle | Indulgence Collection | USA-Poured | Double Wick | Grooved Jar with Carrying Handle | Tart & Sweet Berry Fragrance**McCall's Candles**$23.10**4.7★**▲ 407%**](https://www.amazon.com/dp/B00VTSV2KY) [**Colonial Candle Lemon Drop Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn**Colonial Candle**$15.36**4.3★**▲ 276%**](https://www.amazon.com/dp/B0BZJBV12F) [**Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA**Colonial Candle**$14.60**5.0★**▲ 176%**](https://www.amazon.com/dp/B0FX9M4RWB) [**Colonial Candle Apple Orchard Scented Jar Candle Heritage Collection White 2 Wick 11 oz**Colonial Candle**$13.22**3.0★**▲ 122%**](https://www.amazon.com/dp/B09G3FZZPD) [**Colonial Candle Vanilla Sea Salt Scented Candle Pop of Color Collection 3 Wick Blue 14.5 oz - Up to 60 Hours Burn**Colonial Candle**$13.84**4.2★**▲ 90%**](https://www.amazon.com/dp/B07Z6QJJ8V)
**~~View all trending →~~**
## **What buyers say about mulberry candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“great fragrance”*
**Quality-Overall**6%
*“Great looking candles”*
**Brightness/Shine/Glow**6%
*“Excellent Candles”*
**Value For Money**6%
*“Can't beat the price”*
**Gifting Purpose**4%
*“Gift”*
**Durability**4%
*“your silver candelabra and long lasting”*
**Design-Overall**1%
*“Simple and elegant”*
**Color**1%
*“the candle holder color”*
**Advertised Vs Actual Product**1%
*“Accurate description from company”*
**Strength**0%
*“it is very strong”*
### **What buyers complain about **
**Smell**44%
*“the fragrance gave me an acute headache”*
**Quality-Overall**8%
*“Very disappointed with the quality of the candle”*
**Value For Money**6%
*“bit pricey so only buy them occasionally”*
**Flammable**6%
*“Burns a long time”*
**Strength**4%
*“Not strong enough”*
**Size-Overall**3%
*“didn't fit so I can't even use them”*
**Durability**3%
*“do not burn for more than a few hours”*
**Heating**1%
*“The candle overheated”*
**Natural Resource Wastage**1%
*“A waste of $$”*
**Diffuse Mechanism**1%
*“I wish it came with a diffuser to control the flame”*
### **Top return reasons **
**Smell**43%
**Color**18%
**Size-Overall**16%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Display Colors**2%
**Defective Material/Parts**2%
**Gifting Purpose**1%
**Quality-Overall**1%
**Thickness**1%
## **Common questions**
- **Is mulberry candles profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mulberry candles niche?**
- 8 brands and 35 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mulberry candles?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.3%.
- **What does it cost to enter the mulberry candles niche?**
- Listings span $7.85–$44.50; the average listing price is $22.83 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.
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