---
title: "Muffin Top Pan — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/muffin-top-pan"
last_updated: "2026-08-10T21:18:36.244Z"
locale: en
meta:
description: "Niche score 48/100 · $193K/yr market · 224K searches/yr · $14.99 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $193K/yr market · 224K searches/yr · $14.99 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Muffin Top Pan — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **muffin top pan**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 38Growth 26Conversion 65Competition 47Returns 66Price range 58Avg price 75Brand share 61Review moat 60Quality gap 22
**Avg price**
**Great****$14.99**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,093.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.94–$24.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$193K**
$193K/yr · 224K searches
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, muffin top pan is a $193K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muffin top pan market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$187K–$225K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**27%**
- Tiawudi29% - Wilton17% - HONGBAKE9% - Vnray7% - CAKETIME6% - Yomvzake5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/muffin-top-pan/trend)
## **Top muffin top pan search terms**
- **muffin top pan**126K/yr-2.8%5.7% conv. - **whoopie pie pan**28K/yr+26.0%5.8% conv. - **muffin top pans for baking**9K/yr+99.1%6.1% conv. - **egg baking pan**10K/yr+4.2%5.5% conv. - **egg pan for oven**7K/yr+8.0%2.6% conv. - **muffin top pans**6K/yr+10.1%4.3% conv. - **shallow muffin pan**5K/yr-23.8%4.8% conv. - **muffin top pans non stick**12K/yr-63.4%3.4% conv. - **woopie pie pans**3K/yr+1.2%5.5% conv. - **whoopie pie pans**3K/yr-11.2%2.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/muffin-top-pan/search-terms)
## **Top muffin top pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$19K15%$29K20%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wilton Gold Non-Stick Muffin Top Pan Stainless Steel 11 x 16 in.**Wilton**$24.67**4.8★8,365 rev](https://www.amazon.com/dp/B005NWTQ3W) [2**Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding**Tiawudi**$12.25**4.8★515 rev](https://www.amazon.com/dp/B0D7ZVPJTK) [3**HONGBAKE Mini Muffin Top Pan for Baking Premium 12 Cavity Small Whoopie Pie Pan Nonstick Yorkshire Pudding Pan for Pansuffin Moon Pie Cookies Dishwasher Safe and Easy to Clean**HONGBAKE**$9.46**4.5★547 rev](https://www.amazon.com/dp/B09TW1S4T2) [4**Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding Set of 2**Tiawudi**$18.91**4.8★515 rev](https://www.amazon.com/dp/B0D7YVB7Y2) [5**4 Inch Jumbo Silicone Muffin Top Pan with Frame Non Stick Egg Mold Baking**Vnray**$9.88**4.6★482 rev](https://www.amazon.com/dp/B0DFYHKPBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TeamFar Muffin Top Pan 2 PCS 6 Cavity Stainless Steel Shallow Cupcake Pan**TeamFar**$14.08**20 rev4mo ago](https://www.amazon.com/dp/B0GSQN3QP8) [**TeamFar Muffin Top Pan 12 Cavity Stainless Steel Shallow Cupcake Pan**TeamFar**$12.42**20 rev4mo ago](https://www.amazon.com/dp/B0GSQWZY38) [**Wrenbury Nonstick Whoopie Pie Pan 12-Cup for Muffin Top - Carbon Steel Shallow Baking Tray for Macarons Cookies Yorkshire Puddings Cornbread & Burger Buns**Wrenbury**$20.28**434 rev7mo ago](https://www.amazon.com/dp/B0G6FBPRRY) [**Webake Non-Stick Muffin Top Pan for Baking Egg Bites Whoopie Pies Cookies Yorkshire Pudding Heavy Gauge Carbon Steel Set of 2**Webake**$20.07**9 rev8mo ago](https://www.amazon.com/dp/B0G58HQP5M) [**P&P CHEF 12-Cup Muffin Top Pan Cupcake Pan with Shallow Side 2PC & Silver**P&P CHEF**$18.82**46 rev8mo ago](https://www.amazon.com/dp/B0G3WB26YD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TeamFar Muffin Top Pan 12 Cavity Stainless Steel Shallow Cupcake Pan**TeamFar**$12.42**4.9★**▲ 341%**](https://www.amazon.com/dp/B0GSQWZY38) [**TeamFar Muffin Top Pan 2 PCS 6 Cavity Stainless Steel Shallow Cupcake Pan**TeamFar**$14.08**4.9★**▲ 335%**](https://www.amazon.com/dp/B0GSQN3QP8) [**CAKETIME Muffin Top Pan Silicone Egg Molds for Breakfast Sandwiches 3 Inch Round Baking Pan for Oven English Muffins Whoopie Pies Corn Bread Bites Tarts 2 Pack Confetti**CAKETIME**$8.30**4.6★**▲ 205%**](https://www.amazon.com/dp/B0D8W331Q2) [**Wrenbury Nonstick Whoopie Pie Pan 12-Cup for Muffin Top - Carbon Steel Shallow Baking Tray for Macarons Cookies Yorkshire Puddings Cornbread & Burger Buns**Wrenbury**$20.28**4.6★**▲ 190%**](https://www.amazon.com/dp/B0G6FBPRRY) [**CAKETIME Muffin Top Pan Non Stick Silicone Egg Molds for Breakfast Sandwiches 3 Inch Round Egg Baking Pan for Oven English Muffins Whoopie Pies Corn Bread Tarts 2 Pack Confetti**CAKETIME**$18.88**4.6★**▲ 184%**](https://www.amazon.com/dp/B0DGFTPYW9)
**~~View all trending →~~**
## **What buyers say about muffin top pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“easy to wash”*
**Baking**14%
*“Perfect for bakes eggs”*
**Quality-Overall**12%
*“It was well made”*
**Size-Overall**9%
*“Love the size”*
**Cooking Experience**8%
*“Everything cooks evenly”*
**Ease Of Use**5%
*“Ease of use”*
**Value For Money**4%
*“Good Value”*
**Non-Stick Coating**4%
*“The nonstick coating works great”*
**Advertised Vs Actual Product**3%
*“These are even better than expected”*
**Strength**3%
*“Sturdy egg pan”*
### **What buyers complain about **
**Size-Overall**12%
*“the cups are too shallow for larger muffins”*
**Thickness**11%
*“Not very deep”*
**Ease Of Cleaning**7%
*“Impossible to clean”*
**Adhesion/Stickiness**5%
*“Sticking”*
**Quality-Overall**5%
*“Cheaply made”*
**Cooking Experience**4%
*“It's very disappointing to see this happen before I've even had a chance to bake with it”*
**Non-Stick Coating**2%
*“not non stick”*
**Instructions/User Manual/Troubleshooting**2%
*“This was a little tricky as it came with no instructions”*
**Strength**2%
*“these were very flimsy”*
**Ease Of Use**2%
*“theyre not quite as easy release as they claim”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**10%
**Value For Money**5%
**Thickness**3%
**Strength**2%
**Adhesion/Stickiness**2%
**Smell**2%
**Functionality-Overall**2%
**Material Quality**1%
**Flatness**1%
## **Common questions**
- **Is muffin top pan profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the muffin top pan niche?**
- 17 brands and 32 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in muffin top pan?**
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 2.4%.
- **When does demand for muffin top pan peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the muffin top pan niche?**
- Listings span $7.94–$24.67; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.
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