---
title: "Muffin Pan — $3.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/muffin-pan"
last_updated: "2026-08-10T19:40:56.442Z"
locale: en
meta:
description: "Niche score 57/100 · $3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Muffin Pan — $3.6M/yr Amazon US Niche (2026) - Flapen"
---
# **muffin pan**
**Worth a look**
Shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 16Conversion 82Competition 47Returns 76Price range 64Avg price 70Brand share 69Review moat 27Quality gap 21
**Market size**
**Incredible****$3.6M**
$3.6M/yr · 2.9M searches
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.28–$28.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,818.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, muffin pan is a $3.6M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muffin pan market data**
- **Units sold / yr**
- **250K–300K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$3.6M–$4.3M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**31%**
- Amazon Basics21% - GoodCook19% - CAKETIME11% - Bake Choice6% - Wilton6% - BRONYPRO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
90K70KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/muffin-pan/trend)
## **Top muffin pan search terms**
- **muffin pan**1.3M/yr-19.9%7.6% conv. - **cupcake pan**641K/yr-19.2%7.1% conv. - **muffin tin**315K/yr-16.8%9.3% conv. - **muffin pans nonstick 12**85K/yr-22.2%10.3% conv. - **muffin tins**87K/yr-7.8%6.0% conv. - **muffin pans**72K/yr-13.1%5.1% conv. - **cupcake tray**55K/yr+2.6%3.7% conv. - **cupcake pans**55K/yr-1.2%4.9% conv. - **cup cake pans for baking**60K/yr-32.6%5.0% conv. - **cupcake pans for baking**43K/yr-23.0%7.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/muffin-pan/search-terms)
## **Top muffin pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$363K20%$726K30%$1.1M40%$1.5M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Nonstick Muffin Pan Set of 2 Sturdy Oven Safe Bakes Evenly Easy to Clean 12 Cups Gray 13.9x10.55x1.22**Amazon Basics**$15.43**4.8★17,172 rev](https://www.amazon.com/dp/B073P4RPFP) [2**GoodCook Everyday Nonstick Steel Muffin Pan 12 cup Gray**GoodCook**$8.87**4.7★1,166 rev](https://www.amazon.com/dp/B0026RHI9Q) [3**12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds**CAKETIME**$9.11**4.6★18,151 rev](https://www.amazon.com/dp/B07R9ZKW43) [4**Bake Choice 2 Muffin Pan for Baking Standard Cupcake Pan with 100 Liners**Bake Choice**$15.41**4.5★1,797 rev](https://www.amazon.com/dp/B0F5WJH46R) [5**Wilton Gold Non-Stick Muffin Pan Made Without PFAS 12-Cup**Wilton**$14.76**4.8★19,753 rev](https://www.amazon.com/dp/B001K26ZPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Muffin Pan 12 Cups Non-Stick Cupcake Pan Food-Grade BPA-Free Muffin Tin Oven-Safe 450 F Reinforced Steel Frame Easy-Grab Handles Quick-Release 2.3 Baking Molds for Mini Treats**WEIBOLT**$7.28**53 rev2mo ago](https://www.amazon.com/dp/B0GVSLGY3P) [**Artcochan 2 Pack Muffin Pan with 100 Cupcake Liners 12 Cup Nonstick Cupcake Pan for Baking Carbon Steel Baking Supplies Muffin Tin**Artcochan**$12.50**161 rev9mo ago](https://www.amazon.com/dp/B0FZK1QT8F) [**Yoehka 2 Pack Muffin Pan for Baking Non-stick Cupcake Pan Set Black**Yoehka**$12.82**293 rev11mo ago](https://www.amazon.com/dp/B0FFM9NMKF) [**Wilton Gold Non-Stick Muffin Pan Made Without PFAS 12-Cup**Wilton**$14.76**19,753 rev1y ago](https://www.amazon.com/dp/B001K26ZPG) [**Bake Choice 2 Muffin Pan for Baking Standard Cupcake Pan with 100 Liners**Bake Choice**$15.41**1,797 rev1y ago](https://www.amazon.com/dp/B0F5WJH46R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Muffin Pan 12 Cups Non-Stick Cupcake Pan Food-Grade BPA-Free Muffin Tin Oven-Safe 450 F Reinforced Steel Frame Easy-Grab Handles Quick-Release 2.3 Baking Molds for Mini Treats**WEIBOLT**$7.28**4.5★**▲ 382%**](https://www.amazon.com/dp/B0GVSLGY3P) [**Vinino 1Pack Silicone Muffin Pan for Baking with Metal Reinforced Frame 12 Cup Regular Size Cupcake Pan BPA Free Silicone Muffin Tray Cupcake Baking Pan Molds for Oven Dishwasher Safe - Cream**Vinino**$12.84**4.7★**▲ 379%**](https://www.amazon.com/dp/B0CSCL3VTT) [**Artcochan 2 Pack Muffin Pan with 100 Cupcake Liners 12 Cup Nonstick Cupcake Pan for Baking Carbon Steel Baking Supplies Muffin Tin**Artcochan**$12.50**4.6★**▲ 142%**](https://www.amazon.com/dp/B0FZK1QT8F) [**BRONYPRO 12-Cup Ceramic Nonstick Muffin Pan & Cupcake Tin Cream White**BRONYPRO**$20.08**4.6★**▲ 121%**](https://www.amazon.com/dp/B0DP24RYKP) [**GoodCook Everyday Muffin Pan Nonstick Warp-Resistant Carbon Steel Construction 6-Cup Gray**GoodCook**$8.95**4.6★**▲ 113%**](https://www.amazon.com/dp/B0026RHI8M)
**~~View all trending →~~**
## **What buyers say about muffin pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Clean easy”*
**Baking**15%
*“Perfect for home baking”*
**Quality-Overall**12%
*“Excellent product”*
**Ease Of Use**6%
*“Easy to work with”*
**Cooking Experience**5%
*“it cooks evenly for the most part”*
**Value For Money**5%
*“Excellent value for money”*
**Non-Stick Coating**5%
*“The non-stick surface works perfectly”*
**Size-Overall**5%
*“Size is as advertised”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Strength**4%
*“Great sturdy pan”*
### **What buyers complain about **
**Size-Overall**17%
*“Weird size”*
**Strength**10%
*“silicone mold is very flimsy”*
**Rusts/Corrodes**9%
*“They rust”*
**Adhesion/Stickiness**6%
*“Does not stick”*
**Ease Of Cleaning**6%
*“left marks in the pan that were hard to remove when cleaning”*
**Quality-Overall**5%
*“Bad quality”*
**Smell**4%
*“Bad smell”*
**Durability**3%
*“Not durable”*
**Non-Stick Coating**3%
*“Everything sticks too it”*
**Thickness**2%
*“Thin”*
### **Top return reasons **
**Size-Overall**53%
**Strength**10%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Quality-Overall**4%
**Rusts/Corrodes**2%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Smell**1%
## **Common questions**
- **Is muffin pan profitable to sell on Amazon United States?**
- The niche generates $3.6M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the muffin pan niche?**
- 17 brands and 87 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in muffin pan?**
- Top complaints mined from reviews: Size-Overall, Strength, Rusts/Corrodes. The return rate is 2.0%.
- **When does demand for muffin pan peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the muffin pan niche?**
- Listings span $7.28–$28.59; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 3,819 reviews — the moat a new listing must climb.
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