---
title: "Trend — mudroom - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mudroom/trend"
last_updated: "2026-08-11T02:00:27.182Z"
locale: en
meta:
  description: "Niche score 52/100 · $130K/yr market · 351K searches/yr · $176.17 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $130K/yr market · 351K searches/yr · $176.17 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mudroom - Flapen"
---

# **mudroom**

**Worth a look**

Shows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 29Growth 34Conversion 3Competition 88Returns 70Price range 22Avg price 50Brand share 89Review moat 60Quality gap 63

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,090.31**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$176.17**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+7.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$130K**

$130K/yr · 351K searches

**Price range**

**Bad****$7.29–$388.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend