---
title: "Mudroom — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mudroom"
last_updated: "2026-08-06T17:13:06.481Z"
locale: en
meta:
description: "Niche score 52/100 · $130K/yr market · 351K searches/yr · $176.17 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $130K/yr market · 351K searches/yr · $176.17 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mudroom — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **mudroom**
**Worth a look**
Shows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Market size 29Growth 34Conversion 3Competition 88Returns 70Price range 22Avg price 50Brand share 89Review moat 60Quality gap 63
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,090.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$176.17**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$130K**
$130K/yr · 351K searches
**Price range**
**Bad****$7.29–$388.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, mudroom is a $130K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mudroom market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$132K–$176K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#14,166**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **97%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**46%**
Top 20: 86%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**49%**
- VASAGLE15% - CSZZD9% - Merax8% - Wodeer7% - HOOBRO6% - Bush Home6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +7.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mudroom/trend)
## **Top mudroom search terms**
- **mud room storage furniture**94K/yr+79.6%0.1% conv. - **mudroom**74K/yr-8.4%0.1% conv. - **mud room**55K/yr-10.4%0.1% conv. - **mud room organization**58K/yr-60.5%0.3% conv. - **mud room storage**21K/yr+10.8%0.1% conv. - **mudroom organizer**13K/yr+1.5%0.1% conv. - **storage bench with baskets**11K/yr+12.1%0.2% conv. - **mudroom furniture**15K/yr-12.0%0.0% conv. - **storage benches with drawers**6K/yr+2.6%0.0% conv. - **entryway bench with baskets**4K/yr+5.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mudroom/search-terms)
## **Top mudroom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CSZZD Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Racks and Led Lights Tall Hall Tree with 7 Coat Hooks 6 Storage Cubbies Adjustable Shelf**CSZZD**$175.25**4.5★147 rev](https://www.amazon.com/dp/B0FNR3ZNJ8) [2**Bush Home Salinas Hall Tree with Shoe Storage Bench in Shiplap Gray and Pure White Multi-Purpose Home Organizer Entryway Solution with Seating and Hooks**Bush Home**$167.43**4.5★1,114 rev](https://www.amazon.com/dp/B08GQGHGWB) [3**VASAGLE Hall Tree with Bench and Shoe Storage Coat Rack with Shoe Bench Entryway Furniture 6 Tri-Hooks Sliding Door Farmhouse Style Space Saving Rustic White and Honey Brown UHSR442W01V1**VASAGLE**$177.14**4.2★80 rev](https://www.amazon.com/dp/B0GN2GD4FW) [4**Homleke 2-Tier Storage Bench Shoe Bench with Thickened Padded Seat Cushion Entryway Bench with 4 Doors Adjustable Shelf 13.8 D x 45.3 W x 18.5 H for Entryway Living Room Bedroom White**Homleke**$117.56**4.4★673 rev](https://www.amazon.com/dp/B0DJ8YMKKF) [5**VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S**VASAGLE**$139.55**4.6★897 rev](https://www.amazon.com/dp/B0H13XYSX4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S**VASAGLE**$139.55**897 rev2mo ago](https://www.amazon.com/dp/B0H13XYSX4) [**VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Honey Brown UHSR653KB01S**VASAGLE**$143.24**897 rev2mo ago](https://www.amazon.com/dp/B0H143MPJ2) [**Tribesigns Arched Hall Tree with Bench and Shoe Storage 70.87 H Tall Coat Rack with Shoe Storage Bench 4-in-1 Entryway Coat Rack with 4 Hooks & Storage Cubbies for Mudroom Hallway Bedroom Brown**Tribesigns**$173.00**6 rev3mo ago](https://www.amazon.com/dp/B0GY52QBBS) [**DWVO 59 W Hall Tree with Shoe Storage**DWVO**$206.41**78 rev4mo ago](https://www.amazon.com/dp/B0GSFQH632) [**Maupvit Farmhouse Hall Tree with Bench and Shoe Storage 4 Coat Rack with Shoe Storage Cabinet 5-in-1 Entryway Organizer with Led Lights Adjustable Shelves & Flip Drawers Mudroom Seat Stool Oak**Maupvit**$177.67**4 rev4mo ago](https://www.amazon.com/dp/B0GS1VCJZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Honey Brown UHSR653KB01S**VASAGLE**$143.24**4.6★**▲ 177%**](https://www.amazon.com/dp/B0H143MPJ2) [**VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S**VASAGLE**$139.55**4.6★**▲ 177%**](https://www.amazon.com/dp/B0H13XYSX4) [**Tribesigns Arched Hall Tree with Bench and Shoe Storage 70.87 H Tall Coat Rack with Shoe Storage Bench 4-in-1 Entryway Coat Rack with 4 Hooks & Storage Cubbies for Mudroom Hallway Bedroom Brown**Tribesigns**$173.00**3.7★**▲ 176%**](https://www.amazon.com/dp/B0GY52QBBS) [**VASAGLE Hall Tree with Bench and Shoe Storage Coat Rack with Shoe Bench Entryway Furniture 6 Tri-Hooks Sliding Door Farmhouse Style Space Saving Rustic White and Honey Brown UHSR442W01V1**VASAGLE**$177.14**4.2★**▲ 162%**](https://www.amazon.com/dp/B0GN2GD4FW) [**Maupvit Farmhouse Hall Tree with Bench and Shoe Storage 4 Coat Rack with Shoe Storage Cabinet 5-in-1 Entryway Organizer with Led Lights Adjustable Shelves & Flip Drawers Mudroom Seat Stool Oak**Maupvit**$177.67**4.0★**▲ 162%**](https://www.amazon.com/dp/B0GS1VCJZL)
**~~View all trending →~~**
## **What buyers say about mudroom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Easy install”*
**Strength**10%
*“Extremely sturdy”*
**Quality-Overall**10%
*“Good quality, easy to build”*
**Storage Capacity**8%
*“Excellent storage”*
**Value For Money**7%
*“Good value for the money”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Size-Overall**5%
*“Fits perfectly In the space we needed”*
**Design-Overall**4%
*“Sturdy design”*
**Ease Of Use**3%
*“its easy to clean”*
**Instructions/User Manual/Troubleshooting**3%
*“easy to read instructions”*
### **What buyers complain about **
**Assembly/Installation**13%
*“Difficult to install”*
**Size-Overall**10%
*“a small bag so disappointing”*
**Quality-Overall**9%
*“COMPLETE GARBAGE”*
**Adhesion/Stickiness**9%
*“Poor adhesive”*
**Durability**6%
*“Will break easily”*
**Strength**4%
*“Very flimsy”*
**Mounting**3%
*“had to screw in instead”*
**Material Quality**2%
*“Poor quality material”*
**Instructions/User Manual/Troubleshooting**2%
*“Terrible terrible instructions”*
**Value For Money**2%
*“Cheap”*
### **Top return reasons **
**Size-Overall**37%
**Adhesion/Stickiness**12%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Color**4%
**Quality-Overall**4%
**Mounting**3%
**Assembly/Installation**3%
**Value For Money**2%
## **Common questions**
- **Is mudroom profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 70 tracked products. 21 of 24 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mudroom niche?**
- 39 brands and 60 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in mudroom?**
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 2.2%.
- **When does demand for mudroom peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mudroom niche?**
- Listings span $7.29–$388.41; the average listing price is $176.17 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)