---
title: "Ms Rachel Birthday Decorations — $298K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ms-rachel-birthday-decorations"
last_updated: "2026-08-11T02:37:25.699Z"
locale: en
meta:
description: "Niche score 55/100 · $298K/yr market · 879K searches/yr · $18.11 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $298K/yr market · 879K searches/yr · $18.11 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ms Rachel Birthday Decorations — $298K/yr Amazon US Niche (2026) - Flapen"
---
# **ms rachel birthday decorations**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but soft demand (-22.3% this quarter) keeps it on the watch list.
Market size 51Growth 14Conversion 23Competition 87Returns 61Price range 73Avg price 83Brand share 96Review moat 89Quality gap 24
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****218.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.11**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.85–$40.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$298K**
$298K/yr · 879K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ms rachel birthday decorations is a $298K/yr Amazon United States market (879K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ms rachel birthday decorations market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$226K–$272K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,291**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**35%**
Top 20: 89%
**Top-5 click share**
**28%**
Top 20: 69%
**Open market**
**59%**
- Rokochoes10% - Lcoor8% - PINUO7% - BORAENDEY6% - Shifigril6% - HandTool5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -22.3% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ms-rachel-birthday-decorations/trend)
## **Top ms rachel birthday decorations search terms**
- **ms rachel birthday decorations**431K/yr-22.5%1.5% conv. - **mrs rachel birthday decorations**94K/yr-23.3%0.9% conv. - **miss rachel birthday decorations**52K/yr-15.3%1.2% conv. - **ms rachel party decorations**58K/yr-35.6%1.1% conv. - **ms.rachel birthday decorations**18K/yr+40.1%0.7% conv. - **ms. rachel birthday decorations**33K/yr-26.7%0.9% conv. - **ms rachel birthday**35K/yr-28.3%1.1% conv. - **ms rachel 1st birthday decorations**26K/yr-44.1%0.8% conv. - **ms rachel balloons**22K/yr-14.7%1.4% conv. - **ms rachel decorations**20K/yr-26.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ms-rachel-birthday-decorations/search-terms)
## **Top ms rachel birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$12K6%$18K8%$24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rachel Teacher Backdrop Banner Cartoon Teacher Birthday Decoration for English Themed Party Backdrop Photo Background Wall Decor Birthday Banner**PINUO**$20.71**4.8★27 rev](https://www.amazon.com/dp/B0FTYMKDPY) [2**192 Pcs Cartoon Teacher Party Decorations Tableware Set English Teacher Birthday Party Supplies Includes Banner Tablecloths Cake Topper Balloons Plates and Napkins Service 24 Guests**BORAENDEY**$29.52**4.3★31 rev](https://www.amazon.com/dp/B0G44WS5P7) [3**English Teacher Birthday Decorations 40 Pink Teacher Fans Rainbow Number 1 Balloon for 1st Baby Shower Birthday Party Supplies (1st)**Lcoor**$7.98**4.5★64 rev](https://www.amazon.com/dp/B0GLXS7GHM) [4**197pcs English Teacher Party Supplies Cartoon Teacher Themed birthday party decorations with Tableware Cake Decorations & Hanging Accessories Serves 24 Guests**HandTool**$31.19**4.9★46 rev](https://www.amazon.com/dp/B0G7ZG72GM) [5**135 pcs Rachell English Teacher Party Supplies 1st Birthday Decorations Girl & Boy Photo Banner Balloons Poster Crown High Chair Banner Cake Topper Cartoon Theme Backdrop for Kids Birthday Decor**Fufuddz**$33.36**4.4★29 rev](https://www.amazon.com/dp/B0GFKX39NQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rachel Girls Birthday Party Supplies Cartoon Teacher Themed birthday party decorations with Banner Cake Topper Balloons Tablecloth Backdrop English Teacher Party Decoration Set for Girls Baby Sh**Rokochoes**$33.33**1 rev3mo ago](https://www.amazon.com/dp/B0GW87ZVKD) [**English Teacher Birthday Decorations 40 Pink Rainbow Number 2 Balloon for 2nd Baby Shower Birthday Party Supplies**Lcoor**$6.98**64 rev3mo ago](https://www.amazon.com/dp/B0GVMRLSQR) [**Hand-Drawn Teacher Theme Birthday Decorations for 24 Guests**zestoluxe**$24.51**7 rev3mo ago](https://www.amazon.com/dp/B0GVH2RR6L) [**English Teacher Birthday Decorations 40 Pink Teacher Fans Rainbow Number 1 Balloon for 1st Baby Shower Birthday Party Supplies (1st)**Lcoor**$7.98**64 rev5mo ago](https://www.amazon.com/dp/B0GLXS7GHM) [**Beaumode CAN YOU SAY ONE Letter Balloons 19pcs (Pastel 02)**Beaumode**$8.57**128 rev5mo ago](https://www.amazon.com/dp/B0GL22296K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rachel Girls Birthday Party Supplies Cartoon Teacher Themed birthday party decorations with Banner Cake Topper Balloons Tablecloth Backdrop English Teacher Party Decoration Set for Girls Baby Sh**Rokochoes**$33.33**5.0★**▲ 240%**](https://www.amazon.com/dp/B0GW87ZVKD) [**Hand-Drawn Teacher Theme Birthday Decorations for 24 Guests**zestoluxe**$24.51**4.7★**▲ 239%**](https://www.amazon.com/dp/B0GVH2RR6L) [**English Teacher Birthday Decorations 40 Pink Rainbow Number 2 Balloon for 2nd Baby Shower Birthday Party Supplies**Lcoor**$6.98**4.5★**▲ 239%**](https://www.amazon.com/dp/B0GVMRLSQR) [**12 Pcs Can You Say One Rachel Teacher Party Decorations Honeycomb Centerpieces Rachel Girls Rainbow ABC Bus Table Decor for Cartoon Teacher Fans Baby Shower 1st Birthday Classroom Party Supplies**Rokochoes**$12.85**4.2★**▲ 188%**](https://www.amazon.com/dp/B0GKNM9P24) [**Can You Say One Rachel Teacher Party Decorations Can You Say One Party Banners 1st Birthday Hanging Swirl Party Garland for Cartoon Teacher Fans Baby Shower Birthday Classroom Girls Party Supplies Wall Decorations**Rokochoes**$11.80**5.0★**▲ 180%**](https://www.amazon.com/dp/B0GKNYB615)
**~~View all trending →~~**
## **What buyers say about ms rachel birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Decent quality”*
**Fun/Entertainment Experience**11%
*“Granddaughter Loves this toy”*
**Gifting Purpose**9%
*“Sweet gift”*
**Color**8%
*“Bright colors”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**8%
*“Good Value”*
**Soft Feel**5%
*“The material is soft”*
**Durability**5%
*“holding up well”*
**Size-Overall**4%
*“Fits the description”*
**Educational-Overall**4%
*“Educational and seems to be well made”*
### **What buyers complain about **
**Size-Overall**21%
*“Too small”*
**Value For Money**7%
*“The price was a little high for a single candle”*
**Strength**6%
*“wax is brittle”*
**Durability**5%
*“This one broke in the exact same way after 5 weeks”*
**Noise Level**3%
*“that means it's only sometimes making noise. for now.”*
**Quality-Overall**3%
*“Garbage product with terrible quality control”*
**Thickness**3%
*“not super thick”*
**Smell**3%
*“all of them smelled VERY strongly of chemicals”*
**Touch/Button Controls**2%
*“the button to trigger the music no longer functioned”*
**Battery Life**2%
*“came with dead batteries”*
### **Top return reasons **
**Size-Overall**35%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Gifting Purpose**7%
**Functionality-Overall**7%
**Defective Material/Parts**4%
**Touch/Button Controls**3%
**Color**3%
**Quality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is ms rachel birthday decorations profitable to sell on Amazon United States?**
- The niche generates $298K/yr across 63 tracked products. 15 of 56 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ms rachel birthday decorations niche?**
- 34 brands and 38 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in ms rachel birthday decorations?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 2.6%.
- **When does demand for ms rachel birthday decorations peak?**
- Demand peaks in Feb–Mar; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the ms rachel birthday decorations niche?**
- Listings span $5.85–$40.33; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.
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