---
title: "Mr Coffee 12 Cup Coffee Maker — $3.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mr-coffee-12-cup-coffee-maker"
last_updated: "2026-08-10T23:42:49.107Z"
locale: en
meta:
description: "Niche score 50/100 · $3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Mr Coffee 12 Cup Coffee Maker — $3.4M/yr Amazon US Niche (2026) - Flapen"
---
# **mr coffee 12 cup coffee maker**
**Worth a look**
Shows a $3.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 22Conversion 59Competition 27Returns 48Price range 89Avg price 95Brand share 0Review moat 19Quality gap 76
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 1.4M searches
**Avg price**
**Incredible****$46.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$19.66–$106.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,569.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mr coffee 12 cup coffee maker is a $3.4M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mr coffee 12 cup coffee maker market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.8M–$3.7M**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**119**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Mr. Coffee69% - BLACK+DECKER17% - Amazon Basics7% - TrinityWare5% - MUELLER HOME3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/mr-coffee-12-cup-coffee-maker/trend)
## **Top mr coffee 12 cup coffee maker search terms**
- **mr coffee 12 cup coffee maker**585K/yr-5.3%5.3% conv. - **mr coffee**335K/yr-0.7%3.7% conv. - **mr coffee maker**170K/yr-15.4%3.3% conv. - **mr. coffee 12 cup coffee maker**75K/yr-0.2%6.4% conv. - **mr coffee coffee maker**56K/yr-8.2%3.1% conv. - **mr. coffee**39K/yr-15.0%3.7% conv. - **coffee maker mr coffee**35K/yr+3.6%4.2% conv. - **mr coffee pot**19K/yr+10.6%2.6% conv. - **mr. coffee coffee maker**16K/yr-1.1%3.8% conv. - **cafetera mr coffee**18K/yr-20.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/mr-coffee-12-cup-coffee-maker/search-terms)
## **Top mr coffee 12 cup coffee maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$341K20%$681K30%$1.0M40%$1.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Coffee Black Coffee Maker 12 Cups with Auto Pause and Glass Carafe Perfect for Home and Office Use**Mr. Coffee**$37.30**4.4★44,649 rev](https://www.amazon.com/dp/B002YI2IG0) [2**BLACK+DECKER 12-Cup Drip Coffee Maker with Vortex Brewing**BLACK+DECKER**$35.80**4.4★49,899 rev](https://www.amazon.com/dp/B01GJOMWVA) [3**Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black**Mr. Coffee**$27.12**4.4★32,942 rev](https://www.amazon.com/dp/B08QD33PZ2) [4**Mr. Coffee 12-Cup Programmable Coffeemaker Brew Now or Later**Mr. Coffee**$48.95**4.2★6,991 rev](https://www.amazon.com/dp/B089DWFP9L) [5**Mr. Coffee 14 Cup Programmable Coffee Maker Stainless Steel**Mr. Coffee**$75.91**4.2★1,947 rev](https://www.amazon.com/dp/B0C8RYG85N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLACK+DECKER CAFCRAFT 12-Cup Coffee Maker One-Switch Drip Coffeemaker with Vortex Showerhead Technology Sneak-A-Cup Keep Warm Function Stainless Steel**BLACK+DECKER**$28.58**254 rev12mo ago](https://www.amazon.com/dp/B0FLSLVSHB) [**Amazon Basics 12 Cup Drip Coffee Maker with Glass Carafe (1.9 Qt) Auto Shut-off Auto Pause Removable Filter Basket Black & Silver**Amazon Basics**$27.28**1,869 rev1y ago](https://www.amazon.com/dp/B0D9QDMK9X) [**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**1,869 rev1y ago](https://www.amazon.com/dp/B0D9QFRJMX) [**Mr. Coffee 12-Cup Programmable Coffee Maker Black/Stainless Steel: Drip Automatic Shut-Off Dishwasher-Safe Parts**Mr. Coffee**$66.51**154 rev1y ago](https://www.amazon.com/dp/B0DNY9LJ4M) [**Mr. Coffee 14 Cup Programmable Coffee Maker Stainless Steel**Mr. Coffee**$75.91**1,947 rev3y ago](https://www.amazon.com/dp/B0C8RYG85N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLACK+DECKER CAFCRAFT 12-Cup Coffee Maker One-Switch Drip Coffeemaker with Vortex Showerhead Technology Sneak-A-Cup Keep Warm Function Stainless Steel**BLACK+DECKER**$28.58**4.3★**▲ 232%**](https://www.amazon.com/dp/B0FLSLVSHB) [**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**4.3★**▲ 208%**](https://www.amazon.com/dp/B0D9QFRJMX) [**Amazon Basics 12 Cup Drip Coffee Maker with Glass Carafe (1.9 Qt) Auto Shut-off Auto Pause Removable Filter Basket Black & Silver**Amazon Basics**$27.28**4.3★**▲ 198%**](https://www.amazon.com/dp/B0D9QDMK9X) [**Mr. Coffee 12-Cup Coffee Maker Rapid Brew System Programmable Coffee Maker**TrinityWare**$74.37**4.2★**▲ 186%**](https://www.amazon.com/dp/B0C5PCP27N) [**Mueller 12-Cup Drip Coffee Maker**MUELLER HOME**$28.74**4.2★**▲ 16%**](https://www.amazon.com/dp/B0BM3C13B6)
**~~View all trending →~~**
## **What buyers say about mr coffee 12 cup coffee maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great deal”*
**Ease Of Use**14%
*“Easier to use”*
**Quality-Overall**14%
*“Quality Coffee Maker”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Size-Overall**5%
*“Great size”*
**Efficiency**4%
*“Good for the purpose”*
**Ease Of Cleaning**4%
*“East to clean”*
**Temperature Retention**3%
*“keeps coffee warm all morning”*
**Functionality-Overall**2%
*“Perfect for simple features”*
**Durability**2%
*“It works and doesn't break”*
### **What buyers complain about **
**Durability**25%
*“Broke after a month”*
**Leak-Proof**9%
*“It LEAKS”*
**Quality-Overall**9%
*“Bad quality control”*
**Functionality-Overall**6%
*“Works poorly”*
**Heating**6%
*“gets really hot”*
**Value For Money**3%
*“A bit pricey”*
**Size-Overall**3%
*“are too large”*
**Filtration**3%
*“The basket filtering does not work properly”*
**Advertised Vs Actual Product**2%
*“Description misleading”*
**Design-Overall**2%
*“dumb design”*
### **Top return reasons **
**Size-Overall**29%
**Functionality-Overall**18%
**Leak-Proof**9%
**Advertised Vs Actual Product**6%
**Heating**5%
**Value For Money**5%
**Filtration**5%
**Quality-Overall**4%
**Product Condition**3%
**Material Quality**2%
## **Common questions**
- **Is mr coffee 12 cup coffee maker profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mr coffee 12 cup coffee maker niche?**
- 5 brands and 119 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mr coffee 12 cup coffee maker?**
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 3.2%.
- **When does demand for mr coffee 12 cup coffee maker peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mr coffee 12 cup coffee maker niche?**
- Listings span $19.66–$106.80; the average listing price is $46.01 (sweet spot $15–$100). The average incumbent carries 14,570 reviews — the moat a new listing must climb.
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