---
title: "Search terms — mothers day candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/mothers-day-candle/search-terms"
last_updated: "2026-08-11T01:35:40.646Z"
locale: en
meta:
  description: "Niche score 71/100 · $235K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · $235K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mothers day candle - Flapen"
---

# **mothers day candle**

**Worth a look**

Shows demand growing +334.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 100Conversion 65Competition 86Returns 87Price range 56Avg price 77Brand share 91Review moat 55Quality gap 27

**Growth**

**Incredible****+334.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.92**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.26–$27.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,293.01**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$235K**

$235K/yr · 253K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms