---
title: "Moss Rug — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/moss-rug"
last_updated: "2026-08-06T20:22:30.201Z"
locale: en
meta:
description: "Niche score 50/100 · $100K/yr market · 358K searches/yr · $38.25 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $100K/yr market · 358K searches/yr · $38.25 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Moss Rug — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **moss rug**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Market size 25Growth 37Conversion 9Competition 83Returns 52Price range 29Avg price 95Brand share 95Review moat 40Quality gap 47
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$38.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,469.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$13.70–$302.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$100K**
$100K/yr · 358K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, moss rug is a $100K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moss rug market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$153K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#911**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**40%**
Top 20: 83%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**55%**
- Hifuwan11% - THRILRUG10% - DweIke8% - YIKUSH5% - GraceSway CS5% - YIHOUSE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +9.9% search growth over the last 90 days.
12K8KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/moss-rug/trend)
## **Top moss rug search terms**
- **moss rug**179K/yr+8.3%0.4% conv. - **moss bath mat**44K/yr+19.5%1.2% conv. - **pond rug**19K/yr+34.6%0.3% conv. - **moss carpet**25K/yr-0.3%0.6% conv. - **moss bathroom rug**21K/yr-5.5%1.2% conv. - **lily pad rug**9K/yr+22.0%0.2% conv. - **moss rugs for bedroom**11K/yr-3.9%0.4% conv. - **moss area rug**7K/yr+27.5%0.1% conv. - **green moss rug**7K/yr+2.6%0.5% conv. - **moss rugs**6K/yr+14.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/moss-rug/search-terms)
## **Top moss rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DweIke Fluffy Dark Green Rugs for Bedroom Living Room 3x5 Feet Soft Plush Shaggy Tie-Dyed Forest Moss Green Girls Boys Kids Rug Non-Slip and Machine Washable Carpet for Dorm Nursery Decor**DweIke**$23.79**4.3★11,390 rev](https://www.amazon.com/dp/B0CQCHRX8H) [2**Hifuwan Cute Green Moss Bathroom Runner Rugs Plant Leaf Bath Mats 20 x 43**Hifuwan**$34.21**4.6★1,295 rev](https://www.amazon.com/dp/B0C53TWCPC) [3**THRILRUG 20x35 Inch 3D Moss Rug Shag Carpet Leaf Area Bathroom Rugs Non Slip Bath Mat Tufted Rug Ultra Soft Washable Children Play Plant Leaves Shaped Kids Pets Floor Mat for Bedroom Living Room Green**THRILRUG**$29.90**4.6★347 rev](https://www.amazon.com/dp/B0CC8YDC5Y) [4**GraceSway 5x7 Moss Green Botanical Area Rug with Fern and Floral Print**GraceSway CS**$63.24**5.0★1 rev](https://www.amazon.com/dp/B0GRGT339G) [5**Sisher Moss Bath Mat Soft Absorbent Non Slip Moss Bathroom Rug 3121**Sisher**$29.44**4.7★76 rev](https://www.amazon.com/dp/B0DPBTZLNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GraceSway 5x7 Moss Green Botanical Area Rug with Fern and Floral Print**GraceSway CS**$63.24**1 rev4mo ago](https://www.amazon.com/dp/B0GRGT339G) [**BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)**BYHER**$14.84**180 rev8mo ago](https://www.amazon.com/dp/B0FZM62MTZ) [**Hifuwan Cute Green Moss Bathroom Runner Rugs 24x60 Plant Leaves Bath Mats**Hifuwan**$45.15**1,295 rev9mo ago](https://www.amazon.com/dp/B0FH4MYRHR) [**PTAEXCEL Cute Bath Mat Moss Rug Soft Green Bathroom Rug Non Slip Bath Mat Super Absorbent Floral Nature Bathtub Mat Washable for Shower Bathroom Floor (Full Bloom 32 x 20)**PTAEXCEL**$23.20**26 rev11mo ago](https://www.amazon.com/dp/B0FK9YTBP6) [**ORTHOMTEX 3D Moss Bath Mat Bathroom Rug | Moss Green Oval (20x32)**ORTHOMTEX**$20.06**37 rev11mo ago](https://www.amazon.com/dp/B0FH9LYBY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GraceSway 5x7 Moss Green Botanical Area Rug with Fern and Floral Print**GraceSway CS**$63.24**5.0★**▲ 259%**](https://www.amazon.com/dp/B0GRGT339G) [**BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)**BYHER**$14.84**4.3★**▲ 145%**](https://www.amazon.com/dp/B0FZM62MTZ) [**Hifuwan Cute Green Moss Bathroom Runner Rugs 24x60 Plant Leaves Bath Mats**Hifuwan**$45.15**4.6★**▲ 119%**](https://www.amazon.com/dp/B0FH4MYRHR) [**PTAEXCEL Cute Bath Mat Moss Rug Soft Green Bathroom Rug Non Slip Bath Mat Super Absorbent Floral Nature Bathtub Mat Washable for Shower Bathroom Floor (Full Bloom 32 x 20)**PTAEXCEL**$23.20**4.7★**▲ 108%**](https://www.amazon.com/dp/B0FK9YTBP6) [**ORTHOMTEX 3D Moss Bath Mat Bathroom Rug | Moss Green Oval (20x32)**ORTHOMTEX**$20.06**4.9★**▲ 75%**](https://www.amazon.com/dp/B0FH9LYBY1)
**~~View all trending →~~**
## **What buyers say about moss rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**25%
*“SO SOFT”*
**Quality-Overall**12%
*“I think the mat is high quality”*
**Color**10%
*“Great colors”*
**Advertised Vs Actual Product**7%
*“Exactly as pictured”*
**Value For Money**6%
*“Great product for the money”*
**Size-Overall**4%
*“The size is accurate”*
**Design-Overall**4%
*“Really well made”*
**Thickness**3%
*“It's thick with vivid colors”*
**Comfort-Overall**3%
*“Soft and comfy”*
**Durability**3%
*“durable”*
### **What buyers complain about **
**Size-Overall**14%
*“The sizes listed are incorrect”*
**Quality-Overall**11%
*“Cheap Quality”*
**Advertised Vs Actual Product**11%
*“Looks nothing like photo”*
**Color**8%
*“Weird color”*
**Durability**5%
*“Falls apart”*
**Value For Money**5%
*“Over priced for what you get”*
**Thickness**5%
*“Cheap thin”*
**Strength**2%
*“flimsy”*
**Material Quality**2%
*“Poor quality of material it won't last long next time I order a better grade”*
**Smell**2%
*“When opening packing the smell is intense”*
### **Top return reasons **
**Size-Overall**34%
**Color**15%
**Advertised Vs Actual Product**13%
**Quality-Overall**9%
**Material Quality**6%
**Thin**3%
**Thickness**2%
**Value For Money**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is moss rug profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 57 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the moss rug niche?**
- 41 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in moss rug?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.9%.
- **When does demand for moss rug peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the moss rug niche?**
- Listings span $13.70–$302.52; the average listing price is $38.25 (sweet spot $15–$100). The average incumbent carries 2,469 reviews — the moat a new listing must climb.
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