---
title: "Search terms — moss balls - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/moss-balls/search-terms"
last_updated: "2026-08-10T22:41:23.806Z"
locale: en
meta:
  description: "Niche score 55/100 · $427K/yr market · 449K searches/yr · $16.88 avg price. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 55/100 · $427K/yr market · 449K searches/yr · $16.88 avg price. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — moss balls - Flapen"
---

# **moss balls**

**Worth a look**

Shows a sweet-spot price point ($16.88 avg), but soft demand (-17.8% this quarter) keeps it on the watch list.

Market size 57Growth 16Conversion 64Competition 76Returns 48Price range 66Avg price 80Brand share 56Review moat 70Quality gap 55

**Avg price**

**Great****$16.88**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Review moat**

**Good****695.97**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$2.97–$38.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$427K**

$427K/yr · 449K searches

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-17.8%**

90-day search growth — must beat 0% to launch

## Search terms